Hinge Marketing
JULY 6, 2022
High-growth professional services firms rely on inbound lead generation techniques more than any other kind. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. Even the almighty referral has been in steady decline for years. And the COVID pandemic has only accelerated the market’s transition to the digital arena.
KoMarketing Associates
JULY 6, 2022
As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Roketto
JULY 6, 2022
A writer is a writer, right? Not so fast. Would you say that a journalist is the same as the author of a book? A scriptwriter? Didn’t think so.
Brandwatch Marketing
JULY 6, 2022
With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. Some may wish to track the tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options. You can plenty of this with Twitter search.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Oktopost
JULY 6, 2022
Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s never been a better time than now to make employee experience a priority. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
JULY 6, 2022
Inbound marketing is a great methodology that can empower your business to succeed. If your company has adopted this framework, you’ll want to find the right inbound marketing software to support your inbound marketing efforts.
Launch Marketing
JULY 6, 2022
As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments. As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever.
The Daily Egg
JULY 6, 2022
Fax.Plus is one of the many popular online fax services available. It has a simple and user-friendly interface, making it a great. The post Fax.Plus Review appeared first on The Daily Egg.
PureB2B
JULY 6, 2022
A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
JULY 6, 2022
Every company should strive to be driven by data. That’s not a controversial statement. As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had.
Liveintent
JULY 6, 2022
What are display ads? Display ads are text, image, or video advertisements in the digital, online space. They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Display ads come in a variety of formats. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads.
SWZD
JULY 6, 2022
Successful IT management and system administration can help drive authentic connections internally within the organization and externally with clients.
Search Engine Journal
JULY 6, 2022
In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights. The post Google Search Console Insights For GA4 Properties Now Available appeared first on Search Engine Journal.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
JULY 6, 2022
With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process.
Search Engine Journal
JULY 6, 2022
Go beyond the usual "Click here" or "Learn more." Here's how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared first on Search Engine Journal.
Martech
JULY 6, 2022
We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.
Content Marketing Institute
JULY 6, 2022
Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Salesforce Marketing Cloud
JULY 6, 2022
The job of every leader is to build and maintain trust with their teams, customers, and other stakeholders. In a global trust crisis , this is harder and more important than ever. Although the problem of vanishing trust in leaders and institutions is systemic, individual leaders have the power to create immediate change. The most recent Edelman Trust Barometer found businesses are the most trusted institutions, over government and media.
Sana Commerce
JULY 6, 2022
In the world of e-commerce, internationalization has become a global buzzword. But what does it mean? Business internationalization is the process of expanding your footprint beyond your company’s country of origin, by branching out internationally. So, you’re trying to replicate your successful formula to countries beyond your business’s domestic market… Here’s why that intention is already a great start: According to a study by Pitney Bowes , around 65% of consumers pu
Litmus
JULY 6, 2022
We at Litmus have some great news to share with the email marketing community. Email standards are becoming a real thing courtesy of a new community of industry professionals, the Email Markup Consortium (EMC). And we are here for it! . Whether you’re an email designer, email developer, or email marketer, the lack of email standards can quickly derail your efforts.
Valasys
JULY 6, 2022
According to the chief economist at the brokerage firm Nomura holdings, many of the world’s leading economies will enter a recession within the next 12 months as central banks move to aggressively tighten monetary policy in order to combat surging inflation. Share This Post Shares. The post Major economies to go into recession in 12 months- Nomura appeared first on Valasys Media.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
JULY 6, 2022
Spoiler alert: Data drives B2B sales and marketing success. Now with the obvious out of the way, it’s time to speak to bettering the data that fuels your company’s growth. The better your data, the better equipped your revenue team is to personalize, segment and automate — all key factors in maximizing engagement with prospects on modern, digital-first buying journeys.
Ataccama
JULY 6, 2022
Using data for helping solve social causes comes with many challenges. How can social organizations use the data efficiently? Learn in this article.
Search Engine Journal
JULY 6, 2022
How do you write an Instagram bio that wows in under 150 characters? Take note of these 5 great examples to inspire your brand. The post 5 Excellent Brand Instagram Bios To Inspire Your Own appeared first on Search Engine Journal.
TowerData
JULY 6, 2022
Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
JULY 6, 2022
Google fixed the Course structured data guidelines by adding an important requirement that was previously missing. The post Google Clarifies Course Structured Data Requirements appeared first on Search Engine Journal.
Martech
JULY 6, 2022
Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.
Roketto
JULY 6, 2022
Technology is complex, there’s no doubt about it. That means that writing about it is also complex.
Expert insights. Personalized for you.
141 
Let's personalize your content