Wed.Oct 10, 2018

Why customer empathy really matters for ABM

B2B Lead Blog

People buy from people, not companies. At its core, ABM is about building relationships. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason?

7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.

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Meet The 7 Key Elements Of A Social Media Team

Modern Marketing

Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there's a lot of discussion about the key roles and responsibilities for social media team members.

Whiteboard Wednesday: 5 Steps to a Killer Sales Demo


Hey, everyone! I’m Monica Stewart from Skaled : A modern sales-consulting firm that helps increase the efficiency and effectiveness of sales organizations through the use of sales technology. Welcome to another Whiteboard Wednesday!

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Agile Marketing, Interrupted (VIDEO)

Marketing Insider Group

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle.

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More Trending

Are you consulting your database of intentions?


Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” ” Back in 2003, it was a critical insight, that Google searches were actually a way of understanding what people wanted, what they were interested in, what they wanted to do.

Finding Your Target Audience on the Web


You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important. B2B Marketing Customer Marketing Marketing Automation

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Only B2B - Untitled Article

Only B2B

6 Habits Of A Successful Telemarketer Have you employed a team of telemarketers to work for you and wondering why they have not been achieving the targets? The post appeared first on ONLY B2B. blogs Telemarketing

How to Get Lucky in Marketing and Sales

Fusion Marketing Partners

Big league pitcher Lefty Gomez is more famous for saying, “I’d rather be lucky than good”, than for the quality […]. Marketing Marketing and Sales Sales

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Keyword Cannibalization: How to Keep it From Harming Your On-Site SEO


This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using SEMRush, and how to protect against it in the future to maintain high rankings in the SERPs.


How to Brainstorm New Interactive Content Ideas


Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Why the shift?

3 Ways to Build a ‘Riches in Niches’ Agency Business Model


Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services?

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Steve Hartert: JotForm


Steve Hartert is the chief marketing officer at JotForm. He’s had more than 30 years of B2B and B2C marketing management experience. Prior to JotForm, he was the president of Hartert & Associates, a marketing consultancy that worked with B2B and B2C companies.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Six focus areas keeping B2B CMOs up at night

Heinz Marketing

Over the past two months we’ve hosted dozens of B2B chief marketing officers for breakfast (including of course bacon ) to share ideas, best practices, hard lessons and priorities for the coming new fiscal and calendar year. The discussions at each CMO breakfast range widely from strategic to tactical topics, from professional development to managing culture and marketing technology stacks. But despite the wide variety of topics discussed, the same six focus areas come up every time.

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Paid Search for B2B: Five Costly Mistakes to Avoid

Launch Marketing

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations.

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The Ultimate Guide to Wellness at Work


There's a lot of buzz around "workplace wellness" in the HR industry recently, and for good reason.

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Why Customer Reviews Matter and How to Get Them


When’s the last time you read a review? Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. Personally, when reviews aren’t readily available, I go in search of them.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Ultimate Guide to Augmented Reality


Picture this: It's rainy Saturday afternoon and you’re spending your day indoors at a local art museum. You meander from room to room staring at all the art, but not really absorbing any information. The information next to the art is too small, too crowded, or frankly, too boring.

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5 Things You Need to Know About Google+ Shutting Down (Surprised It Still Existed?)


No matter how long you have been involved in the content marketing game, there is always more to learn. That’s why we publish Content Radar every week, with five top items of note for content people.

Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

UPDATE: We added 55 new tactics to this business growth strategies guide. Focusing on retention, revenue growth, and landing page optimization, these tactics will help you test new strategies to keep your business growing up and to the right.

6 reports to help you improve sales metrics


Improving what you measure will improve what you deliver. Fortunately, we have systems that help us do this really well. We can use CRM dashboards that present data in granular detail in real time in order to shape how we think about the business and focus our priorities.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Top 10 Best Email Marketing Books for Data-Driven Marketers


Looking to accelerate sales? Attract an army of new brand advocates? Build more personalized experiences that help your customers feel more connected? Create communities around your brand?

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Everything You Need To Know About Net Promoter Score (NPS)

G2M Solutions

This post was originally published on the HubSpot Service blog. Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers.

Will Amazon Take Over the Digital Ad Space? [New Data]


A new report from CNBC says that many advertisers are shaking up their digital budgets, and dedicating more money to Amazon ads.

Why Negative Marketing Doesn’t Win Positive Attention

Content Standard

Does negative marketing ever provide the desired return? Imagine it’s a picturesque fall day, the type of day where everything just feels. perfect. The weather is crisp yet temperate.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!