Wed.Oct 10, 2018

Why customer empathy really matters for ABM

B2B Lead Blog

People buy from people, not companies. At its core, ABM is about building relationships. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason?

7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.

Meet The 7 Key Elements Of A Social Media Team

Modern Marketing

Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there's a lot of discussion about the key roles and responsibilities for social media team members.

Whiteboard Wednesday: 5 Steps to a Killer Sales Demo


Hey, everyone! I’m Monica Stewart from Skaled : A modern sales-consulting firm that helps increase the efficiency and effectiveness of sales organizations through the use of sales technology. Welcome to another Whiteboard Wednesday!

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Agile Marketing, Interrupted (VIDEO)

Marketing Insider Group

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle.

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More Trending

Report: 93% of Successful B2B Marketers are Extremely Committed to Content Marketing

KoMarketing Associates

As B2B marketers look ahead to 2019, new research suggests that the most successful of the bunch are dedicated to content marketing.

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Are you consulting your database of intentions?


Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” ” Back in 2003, it was a critical insight, that Google searches were actually a way of understanding what people wanted, what they were interested in, what they wanted to do.

Finding Your Target Audience on the Web


You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important. B2B Marketing Customer Marketing Marketing Automation

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2019 B2B Content Marketing Research: It Pays to Put Audience First

Content Marketing Institute

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only B2B - Untitled Article

Only B2B

6 Habits Of A Successful Telemarketer Have you employed a team of telemarketers to work for you and wondering why they have not been achieving the targets? The post appeared first on ONLY B2B. blogs Telemarketing

A Guide to B2B Blogging Success [Infographic]


In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue.

How to Get Lucky in Marketing and Sales

Fusion Marketing Partners

Big league pitcher Lefty Gomez is more famous for saying, “I’d rather be lucky than good”, than for the quality […]. Marketing Marketing and Sales Sales

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How to Brainstorm New Interactive Content Ideas


Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Why the shift?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

3 Ways to Build a ‘Riches in Niches’ Agency Business Model

Modern B2B Marketing

Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services?

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Six focus areas keeping B2B CMOs up at night

Heinz Marketing

Over the past two months we’ve hosted dozens of B2B chief marketing officers for breakfast (including of course bacon ) to share ideas, best practices, hard lessons and priorities for the coming new fiscal and calendar year. The discussions at each CMO breakfast range widely from strategic to tactical topics, from professional development to managing culture and marketing technology stacks. But despite the wide variety of topics discussed, the same six focus areas come up every time.

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Paid Search for B2B: Five Costly Mistakes to Avoid

Launch Marketing

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations.

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Why Customer Reviews Matter and How to Get Them


When’s the last time you read a review? Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. Personally, when reviews aren’t readily available, I go in search of them.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Steve Hartert: JotForm


Steve Hartert is the chief marketing officer at JotForm. He’s had more than 30 years of B2B and B2C marketing management experience. Prior to JotForm, he was the president of Hartert & Associates, a marketing consultancy that worked with B2B and B2C companies.

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Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

UPDATE: We added 55 new tactics to this business growth strategies guide. Focusing on retention, revenue growth, and landing page optimization, these tactics will help you test new strategies to keep your business growing up and to the right.

6 reports to help you improve sales metrics


Improving what you measure will improve what you deliver. Fortunately, we have systems that help us do this really well. We can use CRM dashboards that present data in granular detail in real time in order to shape how we think about the business and focus our priorities.

Everything You Need To Know About Net Promoter Score (NPS)

G2M Solutions

This post was originally published on the HubSpot Service blog. Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Top 10 Best Email Marketing Books for Data-Driven Marketers


Looking to accelerate sales? Attract an army of new brand advocates? Build more personalized experiences that help your customers feel more connected? Create communities around your brand?

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5 Things You Need to Know About Google+ Shutting Down (Surprised It Still Existed?)


No matter how long you have been involved in the content marketing game, there is always more to learn. That’s why we publish Content Radar every week, with five top items of note for content people.

The Ultimate Guide to Wellness at Work


There's a lot of buzz around "workplace wellness" in the HR industry recently, and for good reason.

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5 Ways Brands Can Make the Best Use of Facebook Stories


Social media platforms are constantly evolving and adding new features that brands can use to strengthen their marketing strategies. In March 2017, Facebook launched a new feature - Facebook Stories - after launching Facebook Live

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.