Markempa
OCTOBER 10, 2018
People buy from people, not companies. At its core, ABM is about building relationships. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason? They wanted to focus on building stronger connections with customers on their journey. In […].
Marketing Insider Group
OCTOBER 10, 2018
Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].
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Zoominfo
OCTOBER 10, 2018
In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue. If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively.
DiscoverOrg
OCTOBER 10, 2018
Hey, everyone! I’m Monica Stewart from Skaled : A modern sales-consulting firm that helps increase the efficiency and effectiveness of sales organizations through the use of sales technology. Welcome to another Whiteboard Wednesday! How many times have you run an awesome demo that didn’t close? They loved the product, everybody was super excited!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
OCTOBER 10, 2018
Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership […]. The post Agile Marketing, Interrupted (VIDEO) appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 10, 2018
Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be able to differentiate my agency from the thousands of others clamoring for attention.
Vidyard
OCTOBER 10, 2018
It’s hard to know whether the unending hailstorm of sales and marketing alignment articles over the past few years is a cause or consequence, but the great thaw is here: Marketing and Sales are finally cooperating! via GIPHY Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn —the highest level yet.
Act-On
OCTOBER 10, 2018
You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important.
Only B2B
OCTOBER 10, 2018
6 Habits Of A Successful Telemarketer Have you employed a team of telemarketers to work for you and wondering why they have not been achieving the targets? Are. The post appeared first on ONLY B2B.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
OCTOBER 10, 2018
Over the past two months we’ve hosted dozens of B2B chief marketing officers for breakfast (including of course bacon ) to share ideas, best practices, hard lessons and priorities for the coming new fiscal and calendar year. The discussions at each CMO breakfast range widely from strategic to tactical topics, from professional development to managing culture and marketing technology stacks.
Vidyard
OCTOBER 10, 2018
When’s the last time you read a review? Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. Personally, when reviews aren’t readily available, I go in search of them. For example, when I’m at Target trying to decide which printer to buy, I go to Amazon to check the reviews on my top choices.
Content Standard
OCTOBER 10, 2018
Does negative marketing ever provide the desired return? Imagine it’s a picturesque fall day, the type of day where everything just feels. perfect. The weather is crisp yet temperate. You put on your favorite hoodie and sit down to watch TV, intending to enjoy the quiet time and indulge in some comforting entertainment. When you turn on the TV, however, the first thing you see is a political attack ad.
SEMrush
OCTOBER 10, 2018
This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using SEMRush, and how to protect against it in the future to maintain high rankings in the SERPs.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ontraport
OCTOBER 10, 2018
Steve Hartert is the chief marketing officer at JotForm. He’s had more than 30 years of B2B and B2C marketing management experience. Prior to JotForm, he was the president of Hartert & Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has been actively involved in marketing internet companies since 1995. He […].
ClickDimensions
OCTOBER 10, 2018
Have you heard about the ClickDimensions new drag and drop email editor yet? Now out of beta testing, the new drag and drop editor has the components you know and love from the original drag and drop editor (which is also still available in ClickDimensions), but in a cleaner, more intuitive package. And of course, we added quite a few new bells and whistles, which is what I am going to focus on here, along with some tips and tricks for utilizing those features.
Delivra
OCTOBER 10, 2018
Looking to accelerate sales? Attract an army of new brand advocates? Build more personalized experiences that help your customers feel more connected? Create communities around your brand? More than likely, you have a long list of marketing goals and objectives like these that you’re regularly updating and monitoring. No matter what you’re trying to accomplish, email marketing is one of the most effective marketing channels to help you succeed.
G2M Solutions
OCTOBER 10, 2018
This post was originally published on the HubSpot Service blog. Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers. According to Nielsen's Global Trust in Advertising Report , 83% of respondents said they trust recommendations from family and friends more than any other form of advertising.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Launch Marketing
OCTOBER 10, 2018
Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind. Addressing and avoiding these mistakes will go a long way towards ensuring your PPC efforts deliver a solid ROI.
Hubspot
OCTOBER 10, 2018
There's a lot of buzz around "workplace wellness" in the HR industry recently, and for good reason. The modern day work environment, with long periods of sitting, quick takeout meals in-between meetings, and computer screen eye strain, isn't conducive to the mental and physical well-being of your employees. Having happy and healthy employees has proven to result in better productivity, lower healthcare costs, and less turnover.
DemandBase
OCTOBER 10, 2018
Is it still even 2018? At this stage in my annual marketing planning, everyone is lucky I’m not signing off my emails with “Happy New Year!” As a B2B marketer at a high-growth company, my outlook is typically 3 – 6 months ahead, so I’m searching for cozy winter holiday venues in the height of summer or selecting bright cheery images for spring’s email drips, while sipping pumpkin spice lattes.
Fusion Marketing Partners
OCTOBER 10, 2018
Big league pitcher Lefty Gomez is more famous for saying, “I’d rather be lucky than good”, than for the quality […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClearVoice
OCTOBER 10, 2018
No matter how long you have been involved in the content marketing game, there is always more to learn. That’s why we publish Content Radar every week, with five top items of note for content people. We provide you with the news you need to know to help you stay informed about in the stream of updates and announcements that continually flow around you.
Conversica
OCTOBER 10, 2018
Improving what you measure will improve what you deliver. Fortunately, we have systems that help us do this really well. We can use CRM dashboards that present data in granular detail in real time in order to shape how we think about the business and focus our priorities. There are a host of reports you can run and present in dashboard form, but the following six report ideas will help improve your sales metrics and reinforce the habits that drive your team toward success.
Hubspot
OCTOBER 10, 2018
A new report from CNBC says that many advertisers are shaking up their digital budgets, and dedicating more money to Amazon ads. According to the report , some of these advertisers are reallocating as much as half of the money they previously dedicated to Google search ads, to Amazon: a shift that reflects a few key findings on the growth of Amazon's ad platform in recent months.
Emplifi
OCTOBER 10, 2018
Social media platforms are constantly evolving and adding new features that brands can use to strengthen their marketing strategies. In March 2017, Facebook launched a new feature - Facebook Stories - after launching Facebook Live.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
OCTOBER 10, 2018
Web forms allow you to manage your email lists, accept online payments, review shipping and billing information, learn more about your customers and keep track of new leads registering for accounts. Web forms are integral to maintaining a healthy business and increasing your conversions. To understand what is and isn’t working when it comes to your forms, you need to analyze the interactions between your forms and website visitors.
SendGrid
OCTOBER 10, 2018
Need a little email inspiration or a refresher on email marketing best practices? In this post, we break down an example email, going over several best practices for your email marketing campaigns. The post Email Marketing Inspiration – Learning From the Best appeared first on SendGrid.
Moz
OCTOBER 10, 2018
Posted by Dr-Pete Search is changing. As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" returns something like this.or this.or even this. So, why don't we just give up on search marketing altogether?
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