Onalytica B2B

MARCH 23, 2017

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach.

PR 244

PR Marketing Management Outreach Lead Ranking 244

KoMarketing Associates

MARCH 23, 2017

Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. I love the fact that words and colors impact decision-making, that different people behave different ways, that technology is changing the landscape, and that we are always having to rethink what we are doing to reach our customer.

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

Customer Experience Matrix

MARCH 23, 2017

I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. My immediate answer was “Some CDPs are JOEs and some JOEs are CDPs. A CDP is a JOE if has journey orchestration. A JOE is a CDP if its data is accessible to other systems. Think Venn diagram with two intersecting circles.” It's not clear the answer helped, but it did get me thinking about clarifying with a Venn diagram.

Marketing Automation Services 185

Marketing Automation Services Enterprise Management CRM Marketing Automation 185

Marketing Insider Group

MARCH 23, 2017

Forward-thinking B2B firms are using interviews, surveys and editorial advisory panels to improve their content marketing programmes. The post Three Ways To Bring Your Customers Into The Content Creation Process appeared first on Marketing Insider Group.

Process 194

Process Content Customer Surveys B2B Marketing 194

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Marketing Insider Group

MARCH 23, 2017

There’s no way to fully predict what’s in store for leaders in 2017 – how the marketplace will change, what trends will emerge or fade, how politics, wars, or natural disasters will reshape our world. But we can feel confident in this: There will be challenges. How will we rise to meet them? One way, […]. The post 12 Top Business Keynote Speakers To See in 2017 appeared first on Marketing Insider Group.

Business 127

Business Trends Marketing & Strategy Marketing 127

Hubspot

MARCH 23, 2017

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

Case Study 101

Case Study Case Studies Conversion Rate Studies 101

Spiralytics

MARCH 23, 2017

Content Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations. According to CMI’s benchmark report for 2016, 89% of B2B organizations implement Content Marketing, and 62% of these B2B marketers claim that their efforts are more successful than a year ago.

Lead Generation 83

Lead Generation B2B Marketing Content Marketing Leads 83

Hubspot

MARCH 23, 2017

New copy isn't better just because it's new. You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones. If you want to make sure your new copy hits a conversion home run, keep reading.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EveryoneSocial

MARCH 23, 2017

I’ve had the good fortune to work with many top salespeople in my career. I’ve observed them finesse the art of a sale using a scientific method to move prospects through the sales cycle. Rather than another blog post telling you how to up your social selling game, I’ve asked a couple of all-star sellers to share their proven techniques. Let’s talk with Carly Wennogle, account executive at Conga, who finds a large majority of her targets through their social profiles; and Jeff Renaud, Senior Acc

Tips 70

Tips Ideal Customer Profiles Cold Calling Profiling 70

Content Standard

MARCH 23, 2017

There is no low season in Barcelona as far as tourism is concerned; throughout each year, we receive millions of visitors. Even considering this, hosting the Mobile World Congress made quite an impact on the city and global marketing. Spring had sprung a bit early, and attendees must have enjoyed a lovely stroll to the Fira Gran Via. The latest tech innovations drew more than 108,000 to the MWC.

Top of Funnel 67

Top of Funnel Demand Generation Agencies Paid Search Agency Advertising Agencies 67

Kwanzoo

MARCH 23, 2017

Be An Educated Consumer. Recently I attended an Account-Based Marketing (ABM) conference and had the opportunity to speak with three attendees during different breaks who told me that they were already using a display advertising platform. “Great.” I said.

Account Based Marketing 65

Account Based Marketing Display ABM Advertisements 65

KEO Marketing

MARCH 23, 2017

With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Wearable tech includes smart watches that integrate time-keeping with mobile technology and fitness devices such as Fitbit. The need to adapt is critical as wearable tech becomes more popular and mainstream. Marketers wanting to deliver content to these devices will need to take a different approach.

Content Marketing 48

Content Marketing Mobile Advertising Trade Show Content 48

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

MARCH 23, 2017

Sprout’s platform enables teams to better collaborate and more easily manage their workflow. We’ve recently released many enhancements to further refine user roles within your team and configure profile and admin settings to maximize productivity and value from the platform. Whether you are managing a team of two or dozens, Sprout’s collaboration tools ensure that teams are set up for success within the platform by offering a broad range of functionality that can be utilized across d

Enterprise Management 49

Enterprise Management Ideal Customer Profiles Work Management Custom Publishing 49

chiefmartech

MARCH 23, 2017

Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject. (What can I say? I have the hots for martech.). The good folks at Third Door Media — the producers of the MarTech conference and the publishers of MarTech Today — took the raw material of that blog series and the webinar and turned it into a b

Lead Gen 45

Lead Gen Work Management Conference Webinar Metrics 45

The Freeman Company

MARCH 23, 2017

Creative and design highlights from the London event.

Design 40

Design Advertisements Advertising Creativity 40

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50 , and still others (such as the brilliant Heidi Cohen ) note that “it depends.” What is clear however is that with two million blog posts written every day, you need more than great content to stand out.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Adobe Experience Cloud Blog

MARCH 23, 2017

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms.

Lead Scoring 134

Lead Scoring Lead Ranking Optimization Video Marketing 134

Hubspot

MARCH 23, 2017

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you're a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good , of digital fundraising KPI’s you must have a handle on.

PPC 74

PPC Acquisitions Landing Pages Cost 74

Content Standard

MARCH 23, 2017

It’s been a long day at the office for our heroic marketing manager. She’s found herself sandwiched between pressure from corporate leadership to meet performance quotas and constant production hiccups from her team when it comes to actually executing on their B2B marketing strategies. The marketing-tech mix at the enterprise-level SaaS company she works for is still a mashup of outdated legacy platforms and expensive new services that aren’t used nearly enough.

B2B Marketing 57

B2B Marketing Enterprise Management Marketing & Strategy Marketing Strategy 57

SnapApp

MARCH 23, 2017

Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers. So, why do marketers lead score? Marketers use lead scoring to differentiate leads and prioritize them for sales. Why Lead Score? If you have a lead funnel and have different personas and buyers for your products, you should use lead scoring.

Lead Ranking 48

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

QuanticMind

MARCH 23, 2017

Day 3 of #SMX West brings with it new tactics for audience targeting, insights on PPC for brands and important reminders on testing best practices. (pictured: @michellemsem ). SMX West 2017, Day 3. QuanticMind wraps up Day 3 of one of the biggest search marketing conferences of the quarter with more sessions coverage from #SMX West, including targeting, brand SEM insights and testing best practices.

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

Albacross

MARCH 23, 2017

Even though traditional lead generation methods have been struggling for quite some time now, with the rise of account-based marketing, these techniques have been moved to the background. Seriously, who would want to buy a list of contacts and make cold calls, when you can contact the people you need directly and offer them the exact things they’re looking for?

Lead Generation 40

Lead Generation Generation Lead Scoring Lead Ranking 40

i-Scoop

MARCH 23, 2017

On March 23rd 2017, EU countries convened in Rome for the Digital Day. The goal: enhancing cooperation between EU Member States to further drive the single digital market and prepare society and industry to leverage the benefits of digital transformation. The Digital Day, part of the celebrations around the 60th anniversary of the Treaties of […].

Digital Transformation 36

Digital Transformation Marketing 36

Hubspot

MARCH 23, 2017

At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth ? And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past ? We know we've spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it.

Buzz 67

Buzz Social Networks Mobile Marketing Network Marketing 67

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Contently

MARCH 23, 2017

In the November 2016 elections, marijuana lit up the ballot. Voters in California, Massachusetts, and Nevada legalized recreational marijuana. In Florida, North Dakota, and Arkansas, constituents approved medical marijuana measures. And in Montana, where a restrictive 2011 law threatened to shut down dispensaries, voters chose to protect and expand access to medical cannabis facilities.

Paid Content 133

Paid Content Paid Search Agency Broadcasting Facebook 133