Tue.Dec 06, 2022

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How to Calculate Demand Gen Budget: A Rough Guide

The Point

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget you’ve been handed enough to do the job?

Budget 141
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99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

KoMarketing Associates

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI).

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Join Me For a Talk on GTM Strategy in a Post-Pandemic World

Tony Zambito

GTM Strategy Requires Deep Understanding of Buyers. On Thursday, December 8, I will be giving a 45-minute talk on the importance of understanding buyers today to meet GTM Strategy challenges in a post-pandemic world. It is a pleasure to accept this invitation from BrightTALK and TechTarget.

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5 Tips to Establish a Niche Small Business in the Community

Marketing Insider Group

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio , gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees.

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Structured Content: Your Key to Improving Customer Journey, Business Value, and Content Operations

Content Science Review

Learn how to use structured content to make your content operations more efficient and to generate greater business value. Article Featured

Review 87

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Love it or Leave It? Email Developers Weigh In On Email Frameworks 

Litmus

Potentially unpopular opinion: we don’t like using publicly available email frameworks at Litmus. Yes, there are upsides to leveraging pre-existing email components that someone else is in charge of updating.

Email 77
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How This Non-Marketing Approach to Content Produced Award-Winning Results

Content Marketing Institute

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

Chief Martech

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming.

Aging 76
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Google Rolls Out December 2022 Helpful Content Update via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. . The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal. News SEO

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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HG Use Case: SAP S/4HANA Migration Opportunity

HG Data

In this step-by-step video, Augie Buettner, Senior Account Executive, demonstrates how a customer used HG Insights’ Technology Intelligence to uncover an SAP S/4HANA migration opportunity. The post HG Use Case: SAP S/4HANA Migration Opportunity appeared first on HG Insights.

Case 72
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How to Write an Engaging Webinar Script For Your Presentation

DivvyHQ

Are you looking to take your webinars to the next level? Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script!

Writing 71
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Podcast: How To Do 6 And 7-Figure Deals Over The Phone

HG Data

HG Insights’ EVP of Global Sales, Scott Smyth, is featured on the latest episode of The Sales Evangelist Podcast, dedicated to helping sellers learn new sales strategies, simplify selling, and eliminate confusion.

Podcast 68
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5 Questions On Attraction Marketing Strategies To Consider

Stevens & Tate

As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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As DataFox Sunsets, HG is the Only Choice for Your Account Intelligence Needs

HG Data

DataFox users know that account-level intelligence is the fuel that drives their revenue engine forward, but they’re going to need a replacement soon. Oracle has announced that DataFox will be sunsetted as of August 31, 2023.

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Best Practices for Google Ads B2B Targeting

Navigate the Channel

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. The catch is that you need to know how to do it right or you risk losing time and money.

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How To Eliminate Render-Blocking Resources via @sejournal, @BrianHarnish

Search Engine Journal

Improve how users experience your site by learning how to identify and eliminate render-blocking resources. The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal. SEO Technical SEO

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Are You Underutilizing Your Email Marketing Automation Software?

Benchmark Email

As a small business owner, ongoing tasks need your attention constantly. There are new strategies you want to develop; you must plan your content, research product ideas, and much more.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023 via @sejournal, @seomonitor

Search Engine Journal

Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023 appeared first on Search Engine Journal. Ecommerce SEO SEO Strategy Sponsored Posts

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Outgrow Product Update Blog- October 2022 [20+ Outstanding Features]

Outgrow

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. With this latest product update, we’ve tried to make the content creation process easier and smoother for you!

Outgrow 83
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New LinkedIn Analytics: More Insight Into Followers & Top Posts via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal. LinkedIn News

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Meet the New CFO — Your Most Important Leader in This Economy

Salesforce

Who has the most influence in a company? Increasingly, it’s the chief financial officer. More CFOs are being promoted to CEO than ever before, according to new research. Approximately 8.1% of sitting CEOs came directly from a CFO chair. The modern CFO manages more than just money.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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New Google Feature May Help You Find More Relevant Results via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results appeared first on Search Engine Journal. News SEO

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Moosend Review: An Email Marketing Solution

Alejandro Rioja

More than ever, we need marketing tools that are easy to navigate and use, especially for our email marketing campaigns. Moosend was built with such features for our email marketing tasks to be done quickly with the help of its automated features.

Review 52
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How To Create A Social Media Content Plan via @sejournal, @jasonhennessey

Search Engine Journal

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here's how to create a social media calendar. The post How To Create A Social Media Content Plan appeared first on Search Engine Journal. Social Media Social Strategy

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Amazon, Xandr, and 33Across Among OAREX’s Top Programmatic Payors for First Half of 2022

33Across

In programmatic advertising, supply partners often wait 30-90+ days to get paid. That wait time can have a significant impact on their ability to grow. Using OAREX data, 33Across was recognized.

Amazon 52
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Meta Would Rather Remove News Than Pay Publishers via @sejournal, @MattGSouthern

Search Engine Journal

Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The post Meta Would Rather Remove News Than Pay Publishers appeared first on Search Engine Journal. Facebook News

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TrustRadius: The Reach of Research Campaigns

Content4Demand

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences.

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Supermetrics Review: Is It Worth It in 2023?

Single Grain

If you are a marketer looking for an analytics platform that enables you to quickly and easily measure, analyze and report on performances across all your digital marketing channels, then the Supermetrics software may be the perfect tool for you.

Review 52