Fri.Oct 09, 2020

Domain, subdomain or subdirectory: which is better for your website?


The first step to creating a blog or website is choosing the page name. Naming a site increases the awareness of a brand , product, or business. Besides, this step is essential for a long-term SEO strategy. At this point, it is common to search for a domain, subdomain, and subdirectories.

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Top 10 Reasons Why Your Email Marketing Strategies Are Not Effective


Email marketing is one of the most important things for a brand to greatly increase its marketing efforts. Furthermore, it is also an important use of most popular brands because many people around the world are associated with the emails.


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Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection


Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago.

How AI has evolved in the marketing industry – and where it’s headed next


30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to plan and host a Virtual Meeting


The evolution of technology makes it possible for you to get together virtually with people who might not even be in the same country as you. Virtual meetings are becoming more popular each day, and trough this type of event, you can solve different problems: present a product to a client, trace your company’s marketing plan with the team members, or even host a webinar for third parties.

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More Trending

How to Set Up a GTW Webinar Event Program in Marketo

SmartBug Media

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. Read that post first if you haven’t already, then come back here for detailed setup steps.

Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap]

Content Marketing Institute

This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages.

How to Use Data to Create Unified Customer Experiences


Personalization is a key component of successful email and direct marketing initiatives, resulting in stronger customer/brand relationships and unified customer experiences across platforms. Personalization

Tips for a New Microsoft Dynamics 365 Admin: Drive User Adoption

Ledgeview Partners

Tips for a New Microsoft Dynamics 365 Admin: Drive User Adoption. User adoption is not only critical to your success as a Microsoft Dynamics 365 admin, but for your organization as a whole! If your people fail to pick up Microsoft Dynamics 365, your financial and time investments will be lost.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Secrets for Creating a Re-Engagement Email Campaign that Works

Higher Logic

The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign.

State sponsored cyberattacks, back to the office and retail evolution – The September roundup

Champion Communications

September saw the news agenda move faster than we have seen in a while – in the current climate, that’s really saying something.

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illumin, the new advertising automation technology from AcuityAds


How does illumin work? For years, marketers plan consumer journeys in stages that enter black box advertising platforms, essentially shredding the entire plan. With illumin, all this changes.

Tips for Great Email Drip Campaigns


Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. It goes without saying that with numbers like these, companies can’t overlook email marketing.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What You Need to Know About Commercial Use


As marketers, we're often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email. This often includes the use of a wide variety of design tools — including Adobe Photoshop, Canva, and even Getty Images.

Lessons learned from Elf: Five tips for your holiday marketing strategy


“I planned out our whole day: First, we’ll make snow angels for two hours, and then we’ll go ice skating, and then we’ll eat a whole roll of Toll-House cookie dough as fast as we can, and then to finish, we’ll snuggle.”

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How to Use Emotional Content to Connect with Your Audience


Let's not sugar coat it. If your content marketing team hasn’t factored emotion into its work, you’re missing out on the biggest factor that drives your customers’ decisions. Here's a quick guide to help you incorporate more emotion into your content strategy and content execution.

How to Use Personalization to Improve Customer Experiences


A little personalization goes a long way in marketing campaigns. We all know that personalization is a key component of successful email and direct marketing initiatives.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Privacy as a Brand Asset [Video]

Golden Spiral

Branding/Positioning Consulting Services

You Only Need One Hero to Change the World—But What If You Had 60?


The world is full of inspiring, fearless women. They’ve changed the course of history. They’ve ruled kingdoms (and brought them down). They’ve started global movements to save the planet and humanity. They’ve invented the computer algorithm, the medical syringe, the life raft, the fire escape. You get the point. It’s more than likely that you know one of these women, and that in more ways than one, she’s changed your life. These women are everywhere and they’ve got stories to tell.

Arketi Friday Flyer 10-2-20


Welcome to the Arketi Friday Flyer! Another week comes and goes here at Arketi. And what a week it was! We welcomed our newest Arketian, Destiny, and Pink Mike is raising more money than a Silicon Valley startup. On top of that, the CMO roundtable is next week!

The Case Study that Lead inPowered to Become a Finalist at the 2020 Digiday Tech Awards – Best Content Marketing Platform


This week was full of exciting news for team inPowered – Finalists were announced for the 2020 Digiday Tech Awards , and inPowered made the list for “Best Content Marketing Platform!”

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Lessons learned from Elf: Five tips for your holiday marketing strategy


“I planned out our whole day: First, we’ll make snow angels for two hours, and then we’ll go ice skating, and then we’ll eat a whole roll of Toll-House cookie dough as fast as we can, and then to finish, we’ll snuggle.”

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10 steps to building out your B2B digital advertising strategy

Modern B2B

The post 10 steps to building out your B2B digital advertising strategy appeared first on Modern | B2B Marketing Agency. All B2B Marketing Strategy Digital Marketing How To Performance Marketing Digital Advertising marketing strategy Performance marketing

SERP Rankings Are More Important Now For The Buyer's Journey


8 min read Update: This blog has been updated with 2020 data and information. The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again.


Content Writers on How They Adjusted to a Teamlance Setup


The freelancing industry is expected to boom in the coming years, especially as more people start to explore the freedom and fulfillment of being their own boss.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.