SendX

OCTOBER 9, 2020

Email marketing is one of the most important things for a brand to greatly increase its marketing efforts. Furthermore, it is also an important use of most popular brands because many people around the world are associated with the emails. Thus, email marketing helps the brand to engage with customers in a better way. Sending an email to the list of your audience does not mean that your marketing efforts are complete because several factors are imperative to obtain the positive results of your a

Email Marketing 195

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 195

Biznology

OCTOBER 9, 2020

Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over social issues in new ways — from employee walk-outs at large companies to using social media to demand more of their companies and CEOs. CEOs are feeling pressured to take more of a public stance on social issues via social media and many employees are feeling disenfranchised as the result of COVID-19, either b

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Machine learning algorithms found a new home in marketing stacks in the late 2000s, but marketers were not ready to accept a black box.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

ClearVoice

OCTOBER 9, 2020

The freelancing industry is expected to boom in the coming years, especially as more people start to explore the freedom and fulfillment of being their own boss. As experts in various fields branch out to create their personal empires, they will join forces with others who complement their skill set. This teamlance setup is an effective, streamlined way to manage projects, attract and secure larger clients, and build a more substantial business.

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Paid Search Agency Public Relations Content Transparency 111

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Bannersnack

OCTOBER 9, 2020

Ever since we released the Design Generator, tons of you have been cutting design time in half, which says a lot about this feature’s capability. In this article, I will show you the magic behind the Generator and how to actually use it. What Is the Bannersnack Design Generator? The Bannersnack Design Generator is your […].

Design 111

Design Generation Ads Features 111

TowerData

OCTOBER 9, 2020

A little personalization goes a long way in marketing campaigns. We all know that personalization is a key component of successful email and direct marketing initiatives. When used effectively, it results in increased engagement, stronger customer relationships and a cohesive cross-channel brand experience.

Personalization 97

Personalization Direct Marketing Advertising Channels Email Marketing 97

PFL

OCTOBER 9, 2020

Deliver more remarkable brand moments with these unique direct mail ideas. The post Tactile Marketing Automation Idea Book appeared first on PFL.

Marketing Automation 98

Marketing Automation Automation Marketing Brand Identity 98

Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed the buyer’s journey into a complex maze of multiple touchpoints and increased the potential for crossed wires. With 4.57 billion people using the internet in July 2020 alone, the buyer’s journey now begins and, for many industries, ends in the digital landscape. 8

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Hubspot

OCTOBER 9, 2020

As marketers, we're often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email. This often includes the use of a wide variety of design tools — including Adobe Photoshop, Canva, and even Getty Images. And yet, we often don't pause to consider: Can I actually use this software for business purposes?

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Ad Exchange Distribution Software Class 89

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. Read that post first if you haven’t already, then come back here for detailed setup steps. From the customer’s experience, a webinar is all about great content and interaction. On the back end, success is content agnostic.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

TowerData

OCTOBER 9, 2020

Personalization is a key component of successful email and direct marketing initiatives, resulting in stronger customer/brand relationships and unified customer experiences across platforms.

Direct Marketing 75

Direct Marketing Email Marketing Personalization Brand Identity 75

Stevens & Tate

OCTOBER 9, 2020

There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you can use as well, such as CPC and CPA.

Cost Per Thousand 69

Cost Per Thousand CPM Advertisements Advertising 69

Champion Communications

OCTOBER 9, 2020

September saw the news agenda move faster than we have seen in a while – in the current climate, that’s really saying something. Amid Downing Street briefings, the UK high street continued to change, state-sponsored hackers took aim at the US election, and businesses looked to IT to prepare for next stage of the pandemic. . . These are just some of the points our clients offered their insights on.

Phishing 62

Phishing Enterprise Management Digital Transformation Work Management 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ledgeview Partners

OCTOBER 9, 2020

Tips for a New Microsoft Dynamics 365 Admin: Drive User Adoption. User adoption is not only critical to your success as a Microsoft Dynamics 365 admin, but for your organization as a whole! If your people fail to pick up Microsoft Dynamics 365, your financial and time investments will be lost. As an admin, this is the last thing you want. Set a great example by introducing Microsoft Dynamics 365 to your team on the right foot!

Tips 67

Tips Fulfillment Sales Qualified Leads Transparency 67

illumin

OCTOBER 9, 2020

How does illumin work? For years, marketers plan consumer journeys in stages that enter black box advertising platforms, essentially shredding the entire plan. With illumin, all this changes. illumin is Advertising Automation technology that allows advertisers to see the entire process to plan and activate omnichannel campaigns and see results on the same platform. illumin […].

Advertisements 64

Advertisements Advertising Automation Planning 64

Choozle

OCTOBER 9, 2020

“I planned out our whole day: First, we’ll make snow angels for two hours, and then we’ll go ice skating, and then we’ll eat a whole roll of Toll-House cookie dough as fast as we can, and then to finish, we’ll snuggle.” – Buddy, Master Tinker Apprentice. With the holiday season quickly approaching, your marketing plan is probably looking a lot like Buddy’s list of holiday must-dos–making creative, building audiences, trafficking cookies, and more.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Tips Planning 59

Sharpspring

OCTOBER 9, 2020

Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. It goes without saying that with numbers like these, companies can’t overlook email marketing. One way to spice up your email approach is to kickstart your email drip campaigns.

Campaigns 53

Campaigns Tips Marketing Automation Services Lead Scoring 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

OCTOBER 9, 2020

Let's not sugar coat it. If your content marketing team hasn’t factored emotion into its work, you’re missing out on the biggest factor that drives your customers’ decisions. Here's a quick guide to help you incorporate more emotion into your content strategy and content execution.

Content 58

Content Marketing Strategy Marketing & Strategy Content Marketing 58

Madison Logic

OCTOBER 9, 2020

This article was originally published by CustomerThink.com. What’s the first thing we do when our destination changes mid-trip? We update navigation by re-setting the endpoint and following new roads to get there. As B2B leaders redefine strategies for the second half of 2020, one question is on our minds: How do we deliver results? Shifting market conditions are forcing B2B marketers to extend themselves outside of their traditional role of sourcing demand.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Terms and Conditions Ad Agencies 52

Choozle

OCTOBER 9, 2020

“I planned out our whole day: First, we’ll make snow angels for two hours, and then we’ll go ice skating, and then we’ll eat a whole roll of Toll-House cookie dough as fast as we can, and then to finish, we’ll snuggle.” – Buddy, Master Tinker Apprentice. With the holiday season quickly approaching, your marketing plan is probably looking a lot like Buddy’s list of holiday must-dos–making creative, building audiences, trafficking cookies, and more.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Tips Planning 52

Madison Logic

OCTOBER 9, 2020

This article was originally published by CustomerThink.com. What’s the first thing we do when our destination changes mid-trip? We update navigation by re-setting the endpoint and following new roads to get there. As B2B leaders redefine strategies for the second half of 2020, one question is on our minds: How do we deliver results? Shifting. The post Recalculating: How to Update 2020 Marketing Metrics to Reach B2B’s New Destination appeared first on Madison Logic Blog.

Marketing & Strategy 52

Marketing & Strategy B2B Marketing Marketing B2B 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Modern B2B

OCTOBER 9, 2020

The post 10 steps to building out your B2B digital advertising strategy appeared first on Modern | B2B Marketing Agency.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Building 52

JangoMail

OCTOBER 9, 2020

Sending Attachments via API. Here’s an example of sending an attachment via the SendTransactionalEmail API method using PHP. 'your username', 'Password' => 'your password', 'FromEmail' => 'your FROM address', 'FromName' => 'your FROM name', 'ToEmailAddress' => 'your TO recipient', 'ToHeader' => 'your TO recipient repeated here for the header', 'ContentType' => $content_type, 'Subject' => 'Testing an attachment '.

API 40

API OpenTracker Examples 40

illumin

OCTOBER 9, 2020

¿Cómo funciona? Durante años, la planificación de medios ha estado metida en una especie de caja negra a la que era imposible acceder. Con Illumin todo esto cambia. Su tecnología en Advertising Automation permite a los anunciantes ver todo el proceso, planificar, activar campañas en cualquiera de los canales digitales disponibles y ver resultados en […].

Advertisements 40

Advertisements Advertising Automation 40

Golden Spiral

OCTOBER 9, 2020

Privacy 91

Privacy Brand Identity Branding Video Marketing 91

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content4Demand

OCTOBER 9, 2020

Planning your 2021 content calendar is a great way to start putting 2020 behind you with a positive start for the new year. It’s time to evaluate what worked and what didn’t. Take some time to identify opportunities to replicate your successes and shake things up with new ideas to achieve your goals and impress your customers. Here are 10 tips to help you build a content calendar. 1.

Ad Building 59

Ad Building Tips Content Planning 59

JangoMail

OCTOBER 9, 2020

Using telnet. The telnet application is a handy means of testing SMTP relay server connectivity and your user authentication. To get started – 1. Ensure telnet is installed/enabled on your PC (assuming you’re using Windows). 2. Get the Base64 encoded values of your username and password (base64encode.org) 3. Have a TO and FROM address ready to go You can use the following ports: 25, 587, 2525, and for secure sending, 465.

Validation 40

Validation User-Generated Content Generation Examples 40