Tony Zambito
JANUARY 10, 2022
Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions. What I often hear is the need to get more insights about their buyers and customers.
Biznology
JANUARY 10, 2022
It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one. In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors.
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Oktopost
JANUARY 10, 2022
Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Watch the live recording: Episode Summary. Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world.
Martech
JANUARY 10, 2022
“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JANUARY 10, 2022
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. The post Google Has Two Types Of Crawling – Discovery & Refresh appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JANUARY 10, 2022
Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking? appeared first on Search Engine Journal.
Brandpoint
JANUARY 10, 2022
Recruiting and retaining talent: two major concerns in the workforce today. COVID, employee shortages and other factors have recently challenged the recruiting process, making it difficult to find and retain great talent. I spoke with Laura King, President of Marketers’ Community and Practice Leader at SkyWater Search Partners, on the changing role of recruiters and how the recruitment process is shifting.
Hinge Marketing
JANUARY 10, 2022
From the chaos and confusion that the pandemic and accompanying social change ushered in, a “new normal” is emerging. And while the unpredictability is still there, many firms are learning and adapting to the waves of good news, followed by bad news, followed by glimmers of hope. And, as though that were not enough, we are experiencing continued escalation in the war for top talent.
chiefmartech
JANUARY 10, 2022
Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022. Now, it’s true, I’m generally quite skeptical of “predictions” and therefore reluctant to label this post as such.
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Search Engine Journal
JANUARY 10, 2022
Want to be guaranteed top positions on your most relevant keyword SERPs? Reach your goal with these 25 link building, keyword research, and optimization tactics. The post 25 Unique SEO Tactics That Deliver Big Results appeared first on Search Engine Journal.
The Daily Egg
JANUARY 10, 2022
The hardest thing to guarantee is hiring the right person for your team. It’s the biggest fear most of you have. But, The post How to Hire Employees appeared first on The Daily Egg.
Search Engine Journal
JANUARY 10, 2022
Learn how to use localized content to boost your business's visibility in local search and the number of customers visiting your store, online and off. The post How To Create A Winning Local SEO Content Strategy appeared first on Search Engine Journal.
ClearVoice
JANUARY 10, 2022
Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Journal
JANUARY 10, 2022
Make the most of WordPress with these tips and tools to help improve your enterprise site's SEO and search performance. The post Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics appeared first on Search Engine Journal.
Zoominfo
JANUARY 10, 2022
Scenario Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Tailor it to their respective city, country, culture, or time of year. Watch their company for special events or newsworthy moments, too. Send something to celebrate the special occasion. Follow up with an email or call requesting a meeting or demo.
Martech
JANUARY 10, 2022
Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. But deciding whether your company needs an SEO platform calls for the same evaluative steps involved in any software adoption, starting with a comprehensive self-assessment.
Search Engine Journal
JANUARY 10, 2022
See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step. The post How To Change Your YouTube Channel Name appeared first on Search Engine Journal.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Martech
JANUARY 10, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here are some cheerful thoughts about the metaverse. You have your metaverse marketing strategy in place, right?
Search Engine Journal
JANUARY 10, 2022
Google's Search Advocate John Mueller advises that the nofollow link attribute isn't a substitute for the noindex directive. Googlebot can find and index nofollowed links. The post Google: Nofollow Is Not A Substitute For Noindex appeared first on Search Engine Journal.
Martech
JANUARY 10, 2022
Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.
seo.co
JANUARY 10, 2022
Your website is the best chance you have at making a great first impression on potential new customers online. There are some basic best practices you’ll have to cover site-wide , including the implementation of a compelling, web design , but after the basic structure of your site is out of the way, you’ll have to zero in on specific pages—and some pages are strictly more important than others.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JANUARY 10, 2022
Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. “Marketers must recognize that consumers are in the midst of an exhausting practical and spiritual overhaul,” said VP analyst Kate Muhl. Why we care. Marketers (and journalists) are consumers too.
seo.co
JANUARY 10, 2022
The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. You need to know which channels work for your business. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020.
Bannersnack
JANUARY 10, 2022
10 minutes read Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page, which is why it should be eye-catching, explanatory of your group’s purpose, but most of all, have the right size. Facebook keeps throwing us for a whirlwind by changing their Facebook group cover photo size every year, or sometimes even twice a year.
Search Engine Journal
JANUARY 10, 2022
Free Link Building Webinar: Kevin Rowe generated more than 600 links in one month. Now, he's going to teach you how. The post Build 600+ Links in 30 Days [Webinar] appeared first on Search Engine Journal.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
SmartBug Media
JANUARY 10, 2022
Maintaining a clean database is crucial in this day and age, and there are several HubSpot best practices you can follow to ensure your CRM is constantly up to date and reports on accurate metrics.Ensuring data cleanliness equips your marketing and sales teams with accurate and complete data, resulting in their ability to provide helpful and targeted information to potential customers.
OnMessage
JANUARY 10, 2022
Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization. No wonder a recent McKinsey study revealed the number one trait [.]. The post Why Clarity and Consistency is Critical to Your Success in 2022. appeared first on OnMessage.
SalesIntel
JANUARY 10, 2022
When leading a sales team, sometimes we can be victims of the “quantity myth.” We notice that our sales team is not consistently meeting goals, and we wonder what is going wrong. This is where the “quantity myth” comes in. We think we could help our sales team by getting them more leads, more interns to support them, or more incentives for high sales.
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