Mon.Jan 10, 2022

The Problem With Not Knowing Your Buyers

Tony Zambito

Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions.

The Best Marketing Events Happening in 2022

Marketing Insider Group

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry.

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High Growth Study 2022: Four Key Advantages Drive Dramatic Growth and Profitability

Hinge Marketing

From the chaos and confusion that the pandemic and accompanying social change ushered in, a “new normal” is emerging. And while the unpredictability is still there, many firms are learning and adapting to the waves of good news, followed by bad news, followed by glimmers of hope.

Prognostications, Predictions And Hot Topics For 2022


It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

3 Big Martech Innovation Themes in 2022


Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022.

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The 4 Revenue Generation Tactics You Can Do Today To Hit January Goals

Square 2 Marketing

We’re a week into the new year, and you might be thinking there’s nothing you can do this month to help you hit your revenue goals in January. That would be incorrect. In fact, you can execute four tactics right now to help ensure you hit your goals.

Facebook Group Cover Photo Size 2022: Best Practices


10 minutes read Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page, which is why it should be eye-catching, explanatory of your group’s purpose, but most of all, have the right size.

The future of email


If you could peek into a crystal ball and see the next 10 or 15 years of email evolution, what would it look like? Are the strategies you’re implementing ready for the future? Many say that in a world of ever-changing algorithms, email stays the same.

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Google Has Two Types Of Crawling – Discovery & Refresh via @sejournal, @MattGSouthern

Search Engine Journal

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. The post Google Has Two Types Of Crawling – Discovery & Refresh appeared first on Search Engine Journal. News SEO

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Pinterest Ads: A Simple Guide for 2022


Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads.

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Does Google Use Analytics and Chrome Data for Ranking? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking? appeared first on Search Engine Journal. News SEO

7 email automation templates to add to your coaching business


You educate and inspire your students, produce unique content, and plot new ways to change the world. But sometimes, even coaches could use a lending hand. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal.

25 Unique SEO Tactics That Deliver Big Results via @sejournal, @brandongaille

Search Engine Journal

Want to be guaranteed top positions on your most relevant keyword SERPs? Reach your goal with these 25 link building, keyword research, and optimization tactics. The post 25 Unique SEO Tactics That Deliver Big Results appeared first on Search Engine Journal. SEO Sponsored Posts

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

How to Become a Thought Leader on LinkedIn

Buffer Social

“Thought leadership” is one of those buzzwords that we’ve all heard roughly a million times.

How To Create A Winning Local SEO Content Strategy via @sejournal, @jasonhennessey

Search Engine Journal

Learn how to use localized content to boost your business's visibility in local search and the number of customers visiting your store, online and off. The post How To Create A Winning Local SEO Content Strategy appeared first on Search Engine Journal. Content Marketing Local Search

Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. You need to know which channels work for your business.

Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics

Search Engine Journal

Make the most of WordPress with these tips and tools to help improve your enterprise site's SEO and search performance. The post Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics appeared first on Search Engine Journal. Enterprise SEO WordPress

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

The 4 types of organic social content you need to drive engagement

Sprout Social

Here’s a fact for you—I have led social media for communications offices in higher education for a decade now and I have never had an ad budget to work with. Thus, I have built my strategies around evidence-based content, content that has proven to be successful with our audiences.

Top Social Media Strategies to Drive Frozen Food Business

Altitude Branding

There were a time when independent food businesses were dependent mostly upon walk-in customers, word of mouth, print media evaluations before the new era of smartphones and social media started. In the digital age, everything is changed.

HubSpot Best Practices: How to Report on Properties that Constantly Change

SmartBug Media

Why Clarity and Consistency is Critical to Your Success in 2022.


Today, prospects and customers expect continuity and consistency in your story throughout their journey with your company. The only way to ensure this occurs is to develop and infuse a clear, compelling and consistent corporate message inside and outside of your organization.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Sales Pipeline Radio, Episode 305: Q & A with Russell Benaroya @

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.

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Google: Nofollow Is Not A Substitute For Noindex via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Advocate John Mueller advises that the nofollow link attribute isn't a substitute for the noindex directive. Googlebot can find and index nofollowed links. The post Google: Nofollow Is Not A Substitute For Noindex appeared first on Search Engine Journal. News SEO

What Are the Best Social Media Channels for Content Distribution in 2022?

Content Standard

It may feel like most of us have spent the last 18 months glued to our phones and screens, finding ways to escape the pandemic and get through the remote working day intact. Social media channels know this and have been making the most of it with new features and ways to engage.

Recruiting with a Marketing Mindset: An Interview with Laura King


Recruiting and retaining talent: two major concerns in the workforce today. COVID, employee shortages and other factors have recently challenged the recruiting process, making it difficult to find and retain great talent.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

How To Change Your YouTube Channel Name via @sejournal, @MattGSouthern

Search Engine Journal

See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step. The post How To Change Your YouTube Channel Name appeared first on Search Engine Journal. YouTube

Vendasta acquires search, display and social advertising technology leader MatchCraft


Vendasta acquires search, display & social advertising technology leader MatchCraft. Deal unites leading ad tech platform with Vendasta’s robust martech platform and marketplace of products. Read More. Newsroom

Sales Content Vs. Marketing Content: 2 Subtle Differences


When has popping the question on a first date ever worked? Almost never. But this is the equivalent to leading with sales content. You need to charm your prospects. You need to warm them up and build trust. This is what marketing content is designed to do.