Scoop.it

DECEMBER 19, 2019

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals. . And then a colleague upsets all your plans by pointing out that you’ve ignored everyone with disabilities.

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Curation Content Click Rate Paper 54

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well. While events are organized for a plethora of reasons such as building connections, advancing the sales pipeline, promoting business interests, and introducing new concepts/technology, the ultimate

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

KoMarketing Associates

DECEMBER 19, 2019

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal. Dun and Bradstreet, along with AdWeek, recently published the “B2B Enters the Experience Era: 2020 Data-Driven Marketing and Advertising Outlook” report, and statistics suggested that for most marketers (43%), it’s “extremely important” to deliver a consistent customer experience across various digital and offli

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Marketing Report Customer Satisfaction Touchpoints Statistics 159

Roketto

DECEMBER 19, 2019

Success in the business world—especially SaaS—is a funny and fickle thing. To some, it’s anything up and to the right. To others, it’s a well-defined KPI hitting its mark—even if that takes rounding it to a third decimal place.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Liveintent

DECEMBER 19, 2019

We can’t tell you if your people have been naughty or nice – we’ll leave that to jolly old St. Nick. But with a people-based marketing platform that reaches a verified audience of more than 250 million monthly, we can definitely tell you how ads have performed. Take Black Friday, Cyber Monday, and the weekend in between. We pulled advertising performance data across our exchange and have made a list of our findings.

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Ad Exchange Mobile Advertising Click Rate Conversion Rate 143

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. There is no reason yours shouldn’t. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media

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Social Media Campaigns Media Top of Funnel 118

Search Engine Journal

DECEMBER 19, 2019

Here are three ethical link building strategies for 2020. The post 3 Ethical Link Building Strategies for 2020 via @jamarketer appeared first on Search Engine Journal.

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Link Building Ethics Ad Building Marketing & Strategy 102

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

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Trends Curation Opinions Paid Search Agency 93

Buffer

DECEMBER 19, 2019

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that! Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience.

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Newsletter Social Media Curation Opinions 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Brandfolder

DECEMBER 19, 2019

Choose any company who’s stood the test of time, and chances are their brand identity looks different now than it did at its inception. As industries evolve and new generations.

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Generation Brand Identity Branding Companies 78

Search Engine Journal

DECEMBER 19, 2019

Here are eight important lessons about creating a successful content marketing strategy from NASCAR. The post 8 Things You Can Learn from NASCAR’s Content Marketing Strategy via @gregjarboe appeared first on Search Engine Journal.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Content Marketing Content 78

Brightedge

DECEMBER 19, 2019

The news cycle has become a critical part of our world today. According to The Media Insight Project, nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines and developments. Additionally, about two thirds of […]. The post Using The News Cycle for Valuable Customer Insight appeared first on BrightEdge SEO Blog.

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Content Marketing Institute

DECEMBER 19, 2019

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading → The post Look Inside the Idea Garage for 8 Fresh B2C Examples appeared first on Content Marketing Institute.

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Examples Content Marketing Content Paid Search Agency 72

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

6sense

DECEMBER 19, 2019

6sense, the leading Account Based Orchestration Platform, powered by AI, today announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information. “Display advertising is an essential component of a comprehensive account-based sales and marketing strategy, which is why we include our native display capabilities with every platform subscription,” said Jason

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Display Advertisements Advertising Marketing Automation Services 62

ActiveDEMAND

DECEMBER 19, 2019

Most marketing agencies offer up a variety of services from creative to technical, media buying to content development. But one service that I think more agencies should be offering is Account-Based Marketing or ABM for short. ABM is a style of marketing popular with B2B companies that focuses on a shortlist of current or prospective customers. It’s most effective when it combines sales and marketing in a tight cohesive team and we think that customers would love if more agencies offered i

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Account Based Marketing Paid Search Agency Advertising Agencies Marketing Agencies 1 67

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Since the launch of Google in 1998, its SERPs have periodically seen some major changes.

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Circle Studio

DECEMBER 19, 2019

Evergreen content has immense value to your firm’s content marketing, continuing to drive traffic, engagement and leads for an extended period of time. But even the greenest of evergreen content will eventually start to turn brown, becoming less relevant and potentially more of a liability than an asset. If your firm has been blogging and creating content for some time, you likely have evergreen content with varying degrees of fatigue.

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Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Martech Advisor

DECEMBER 19, 2019

With the new year just around the corner, the evolution in B2B marketing is going at happen at an even rapid pace. In this article, James McDermott, CEO, Lytics, discusses three marketing predictions that will prove to be game-changers in the coming year. Predictions are an inexact science, even when scientists are the ones doing the predicting. By now, according to futurists, we should be vacationing on the moon, driving around in flying cars, and enjoying a three-day work week.

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Advertising Agencies Paid Search Agency Work Management Marketing Management 66

Hubspot

DECEMBER 19, 2019

You’ve just wrapped up a call with a prospective consulting client. They’re interested in working with you. Congratulations! If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Many prospective clients request proposals before officially signing on the dotted line.

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Consulting Template Marketing Proposals Deliverability 69

ClickDimensions

DECEMBER 19, 2019

Email marketing is not dead. Despite assertions to the contrary for many years, marketers know that email is still one of the most effective ways to reach audiences. However, while email isn’t dead, it has evolved. The batch-and-blast approach of email marketing’s past have made way for more segmented and personalized email experiences. But just as techniques have changed, so too must your messaging.

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Email Marketing Paid Search Agency Blast Campaigns Newsletter 59

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients.

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Google Wikipedia Clickthrough Ideal Customer Profiles 66

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Unfortunately, it’s common for marketers to spend time creating campaigns and then face setbacks when Facebook disapproves their ads.

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Distribution Facebook Content Landing Pages 56

Content Science Review

DECEMBER 19, 2019

From design thinking to multiexperience, connected devices, and privacy, find out more about what to expect in the realm of content experience next year.

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Trends Privacy Content Design 59

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Unfortunately, it’s common for marketers to spend time creating campaigns and then face setbacks when Facebook disapproves their ads.

Distribution 55

Distribution Facebook Content Landing Pages 55

Hannon Hill

DECEMBER 19, 2019

We are always striving to provide our customers with ways to do more with less. That’s why we continue to deliver fully functional examples and starter sites that can be downloaded for free from our Cascade Exchange. Take a look at the recently rolled out updates to some of our most popular sites.

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Examples 52

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

ConvertKit

DECEMBER 19, 2019

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One question that’s commonly asked by creators who are looking for a new email marketing platform is, “How is your email deliverability?”. To live out our value of working in public, we decided to start publishing monthly deliverability reports to give you insight into how ConvertKit’s deliverability is performing.

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Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. According to a report by the Content Marketing Institute (CMI), 91% of the B2B brands use content marketing as compared to 86% of the B2C brands.

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B2B Marketing Content Marketing Lead Ranking B2B 52

Martech Advisor

DECEMBER 19, 2019

More than a quarter of enterprises globally are behind on introducing a mobile app. Despite the ubiquity of mobile apps, companies still need help building them. “No code apps” are gaining ground as a viable path; they don’t require heavy IT developer resources and are affordable even for SMBs. One core strategy businesses are adopting is a “no-code” platform with an open API.

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