Mon.Jul 08, 2024

article thumbnail

Why Quality Content Is Essential When Growing Your Business Online

Marketing Insider Group

It’s safe to say that if you want your business found online, you’re going to have to satisfy the Google gods. During its infancy, the search engine giant made only a handful of minor changes to its algorithm. That meant that everyone knew how to craft websites that would catch SEO attention. Marketers, however, could game the system too easily, using keyword stuffing and irrelevant links to attract bots.

article thumbnail

LLC vs. Corporation: Which Business Structure is Right for Your B2B Enterprise?


Contributed post. When launching a business-to-business (B2B) enterprise, one of the crucial decisions you’ll face is choosing the right legal structure. For many entrepreneurs, the choice often boils down to two main options: forming a Limited Liability Company (LLC) or incorporating a Corporation. Image credit: LinkedIn Sales Solutions on Unsplash Both structures offer distinct advantages and disadvantages, making it essential to understand their differences and implications before makin


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Engage Prospects Faster with ZoomInfo Copilot Dialer


We built ZoomInfo Copilot to solve one of the biggest challenges facing go-to-market (GTM) teams today: connecting with prospects who are actively looking to buy, at the moment they’re ready to act. A majority of good-fit prospects simply aren’t in-market at any given moment. This means that a significant amount of a salesperson’s time, effort, and prep work aren’t going to result in a closed deal, no matter how skilled or knowledgeable they may be.

Zoominfo 130
article thumbnail

Debunking Email Personalization Myths: Part 1 of 2


The email inbox is a deeply personal space. In 2009, HBR compared it to an underwear drawer — “We all have one and are all embarrassed by both its organization and contents.” Now, fast forward 15 years: every email tends to be a personal space. My email from Brand A can look totally different from yours — we each see different subject lines, headers, images, or content themes.

article thumbnail

Storytelling In Thought Leadership: How To Get It Right

Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Download the guide to learn: Practical techniques for building captivating narratives Methods to align content with your strategic goals Tips on leveraging data for credibility and depth Real-world examples and case studies from industry leaders Whether you're an experienced markete

article thumbnail

Engage in Effective Customer Communication with Canned Responses


Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what connects people and brands. Whether it’s to feel more connected, access quick responses to questions, or feel part of a community, social media’s casual and convenient nature usually offers a more personalized and familiar experience for B2B buyers looking to connect.

More Trending

article thumbnail

Don’t Start a Podcast: 10 Lessons From 10K Downloads of Ahrefs Podcast


I mean, Ahrefs is a fairly mature brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt both happy about it, and upset about the number being … Read more ›

SEO 111
article thumbnail

8 Demand Generation Tactics to Implement in 2024


Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Yet, as tempting as it is to follow what competitors are doing, you must focus on what your customers want to see. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and

article thumbnail

Avoid customer journeys becoming a bad trip – be position-less by Optimove


Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.

article thumbnail

Generative AI and Digital CX: Shifting Paradigms for IT, Developers


This generative AI thing has another angle outside marketing: the developers behind those experiences. Continue reading.

article thumbnail

4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

article thumbnail

Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage


HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, HubSpot had more than 216,000 customers, so an incident that impacts fewer than 50 doesn’t seem like a big deal, unless of course you’re one of the accounts involved.

Hubspot 108
article thumbnail

Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

Content Marketing Institute

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.

article thumbnail

New ways to identify B2B website visitors beyond the IP address


As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage the right tools to improve their marketing and sales processes. The traditional methods of identifying site visitors Over the years, B2B sellers have had three ways to identify visitors: Motivate them to fill out a web form, giving up their contact information

Bombora 104
article thumbnail

How to Infuse Personality into Your AI-Generated Content

Benchmark Email

In today’s digital marketing landscape, the use of AI-generated content is becoming increasingly prevalent. AI tools can help marketers create content quickly and efficiently, helping marketers meet tight deadlines and maintain a steady flow of fresh material. However, one major challenge remains: infusing personality into AI-generated content to ensure it is engaging and resonates with… The post How to Infuse Personality into Your AI-Generated Content appeared first on Benchmark Email.

article thumbnail

Maximize Your B2B Lead Generation Results!

Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

article thumbnail

Future-Proof Your Projects: Best Web Technologies in 2024

ATAK Interactive

The digital landscape is evolving rapidly, with new web technologies continually reshaping how we build and experience the web. As of July 2024, making informed decisions about which technologies to adopt for your next web application or website ecosystem is more crucial than ever. This article delves into the best front-end and back-end web technologies, offering insights into their strengths, ideal use cases, and what sets them apart.

article thumbnail

10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails


Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient.

article thumbnail

Innovate or Stagnate? The Human-Machine Imperative


How can leaders create a future where technology empowers humanity? It starts with understanding the human-machine imperative. Continue reading.

article thumbnail

Forging new relationships: Kineo’s ABM quest


Forging new relationships: Kineo’s ABM quest There are two core ingredients to any fairytale quest. The hero and the treasure. This Account-based Marketing story has both. However, our hero was not blessed with a map to where X marks the spot. She had to forge her own path to success - with the help of an experienced sidekick and a team driven by determination, ambition, and a clear goal.

article thumbnail

Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

article thumbnail

Advertisers and Publishers Grow Cookieless Share of Voice: 33Across


The Customer Data Platform Institute featured 33Across' Q1 2024 Programmatic Trends Report, which showed that thecookieless share of voice has grown 300% year-over-year in the retail and finance industries. The post Advertisers and Publishers Grow Cookieless Share of Voice: 33Across appeared first on 33Across.

article thumbnail

The Importance of a Professional Headshot: How to Get One Without Breaking the Bank

Trade Press Services

Today, a professional headshot is more than simply a photograph—it’s a key element of your personal brand. Whether you’re networking, job hunting, seeking speaking engagements, or building your online thought leadership presence, a polished headshot has a significant impact on how others perceive you. Research shows that people judge others based on their appearance and form an opinion within milliseconds of seeing their face.

article thumbnail

Age of SGE: How Will AI Affect Search Traffic in the Next Decade?

Top Rank Marketing

Google’s bold new foray into generative AI – dubbed AI Overviews or Google Search Generative Experience (SGE) – has elicited big reactions, and not many of them positive. A few high-profile slip-ups aren’t helping boost confidence in AI to provide useful, accurate results. Despite these hiccups, AI in search is likely here to stay. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evoluti

Traffic 95
article thumbnail

Forest for the Trees: How to Fix a Stagnant B2B Funnel


Have you seen the lines at the grocery store self-checkout, even when the checkout lanes with human sales associates are available? Today’s customers want a fast, friction-free, DIY sales experience. Studies from top-tier management consultants tell us the same dynamic exists with online B2B sales today. Customers want a smooth, simple, primarily DIY sales experience.

article thumbnail

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

article thumbnail

How To: Versium REACH Consumer Audience Builder


The objective of this overview is to guide users on how to effectively use the Versium REACH Consumer Audience Builder tool to create targeted audiences for various marketing campaigns. By following these steps, users can effectively utilize the Consumer Audience Builder tool to create targeted audiences for various marketing campaigns.

Tools 52
article thumbnail

Trade Show Follow-Up: Aligning Marketing & Sales


Trade shows present a unique opportunity for your brand to get face time with potential customers and colleagues within your industry. In our previous article, we shared actionable marketing tips to help you make the most out of trade show season by planning an effective marketing strategy. Now, we turn. The post Trade Show Follow-Up: Aligning Marketing & Sales appeared first on Alaniz Marketing.

article thumbnail

Televerde’s Michelle Cirocco goes from cellblock to C-suite


Originally Published on AZ Big Media The U.S. prison population was more than 1.2 million at the end of 2022, according to the Bureau of Justice Statistics, with 7% being female. In Arizona, the total prison population was nearly 34,000, with 9% of prisoners being female. Incarceration is difficult; the stigma surrounding it can prevent people from reintegrating into society and can potentially lead them to reoffend.

article thumbnail

Arthur McMahon: Behind the Byline


Welcome to our interview series, Behind the Byline! Here, we pick the brains of the fantastic creators and writers who contribute to our ClearVoice Team. In this episode of Behind the Byline, we’re talking to Arthur McMahon. Arthur is an accomplished editor, writer, and SEO strategist. He’s also a Producer for ClearVoice and the Lead Editor at

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

What are ad tags in advertising


2 minutes read Definition of ad tags in advertising An ad tag, also known as an ad placement tag, is a snippet of HTML or JavaScript code that an advertiser provides to a publisher to display an advertisement on a webpage or app. The ad tag calls the ad server to fetch the ad creative and display it in the designated ad slot. It also facilitates tracking and reporting on ad performance.

Tagging 52
article thumbnail

3 Ways Forecasting in Spreadsheets Hurts Your Business


If you were to survey sales professionals—from reps to managers to operations folks—you’d find that a majority admit to using spreadsheets for forecasting and analysis. This is true even when they have access to other tools and are required to use them! Teams often rely on spreadsheets to build their forecasts, then paste the information into whatever tool their organization mandates.

article thumbnail

What is ad trafficker in advertising


2 minutes read Definition ad trafficker in advertising An ad trafficker is a professional responsible for managing the placement and scheduling of advertisements within a digital platform. This role involves setting up ad campaigns in ad servers, monitoring their performance, optimizing ad delivery, and ensuring that ads run smoothly and effectively.