Marketing Insider Group

JULY 8, 2024

It’s safe to say that if you want your business found online, you’re going to have to satisfy the Google gods. During its infancy, the search engine giant made only a handful of minor changes to its algorithm. That meant that everyone knew how to craft websites that would catch SEO attention. Marketers, however, could game the system too easily, using keyword stuffing and irrelevant links to attract bots.

Top of Funnel 297

Top of Funnel Digital Marketing Funnels Business Content 297

Webbiquity

JULY 8, 2024

Contributed post. When launching a business-to-business (B2B) enterprise, one of the crucial decisions you’ll face is choosing the right legal structure. For many entrepreneurs, the choice often boils down to two main options: forming a Limited Liability Company (LLC) or incorporating a Corporation. Image credit: LinkedIn Sales Solutions on Unsplash Both structures offer distinct advantages and disadvantages, making it essential to understand their differences and implications before makin

Enterprise Management 165

Enterprise Management Marketing Management Business B2B 165

Zoominfo

JULY 8, 2024

We built ZoomInfo Copilot to solve one of the biggest challenges facing go-to-market (GTM) teams today: connecting with prospects who are actively looking to buy, at the moment they’re ready to act. A majority of good-fit prospects simply aren’t in-market at any given moment. This means that a significant amount of a salesperson’s time, effort, and prep work aren’t going to result in a closed deal, no matter how skilled or knowledgeable they may be.

Zoominfo 130

Zoominfo First-Mover Advantage Marketing Analytics Tools Work Management 130

Act-On

JULY 8, 2024

The email inbox is a deeply personal space. In 2009, HBR compared it to an underwear drawer — “We all have one and are all embarrassed by both its organization and contents.” Now, fast forward 15 years: every email tends to be a personal space. My email from Brand A can look totally different from yours — we each see different subject lines, headers, images, or content themes.

Personalization 130

Personalization Webinar Metrics Privacy Protection Lead Ranking 130

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Oktopost

JULY 8, 2024

Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what connects people and brands. Whether it’s to feel more connected, access quick responses to questions, or feel part of a community, social media’s casual and convenient nature usually offers a more personalized and familiar experience for B2B buyers looking to connect.

Effectiveness 130

Effectiveness Customer Satisfaction Social Media Training 130

Ahrefs

JULY 8, 2024

I mean, Ahrefs is a fairly mature brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt both happy about it, and upset about the number being … Read more ›

SEO 126

SEO Advertising Channels Brand Identity Branding 126

Content Marketing Institute

JULY 8, 2024

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.

Paid Search Agency 111

Paid Search Agency Marketing Companies 111

Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Yet, as tempting as it is to follow what competitors are doing, you must focus on what your customers want to see. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

JULY 8, 2024

Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.

Positioning 112

Positioning Work Management Marketing Management Copywriting 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Benchmark Email

JULY 8, 2024

In today’s digital marketing landscape, the use of AI-generated content is becoming increasingly prevalent. AI tools can help marketers create content quickly and efficiently, helping marketers meet tight deadlines and maintain a steady flow of fresh material. However, one major challenge remains: infusing personality into AI-generated content to ensure it is engaging and resonates with… The post How to Infuse Personality into Your AI-Generated Content appeared first on Benchmark Email.

Personalization 98

Personalization Generation Advertising Benchmark Content 98

Martech

JULY 8, 2024

HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, HubSpot had more than 216,000 customers, so an incident that impacts fewer than 50 doesn’t seem like a big deal, unless of course you’re one of the accounts involved.

Hubspot 108

Hubspot Marketing Management Amazon Trigger Marketing 108

CMSWire

JULY 8, 2024

This generative AI thing has another angle outside marketing: the developers behind those experiences. Continue reading.

Generation 112

Generation Digital Experience Platform Marketing Content 112

Martech

JULY 8, 2024

As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage the right tools to improve their marketing and sales processes. The traditional methods of identifying site visitors Over the years, B2B sellers have had three ways to identify visitors: Motivate them to fill out a web form, giving up their contact information

Bombora 105

Bombora Ideal Customer Profiles Marketing Websites B2B 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ATAK Interactive

JULY 8, 2024

The digital landscape is evolving rapidly, with new web technologies continually reshaping how we build and experience the web. As of July 2024, making informed decisions about which technologies to adopt for your next web application or website ecosystem is more crucial than ever. This article delves into the best front-end and back-end web technologies, offering insights into their strengths, ideal use cases, and what sets them apart.

Best Practices 78

Best Practices Marketing Websites Ad Building Companies 78

Litmus

JULY 8, 2024

Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient.

Personalization 89

Personalization Webinar Metrics Privacy Protection Data Hygiene 89

Trade Press Services

JULY 8, 2024

Today, a professional headshot is more than simply a photograph—it’s a key element of your personal brand. Whether you’re networking, job hunting, seeking speaking engagements, or building your online thought leadership presence, a polished headshot has a significant impact on how others perceive you. Research shows that people judge others based on their appearance and form an opinion within milliseconds of seeing their face.

High Quality Lead 100

High Quality Lead Ideal Customer Profiles Press Thought Leadership 100

CMSWire

JULY 8, 2024

How can leaders create a future where technology empowers humanity? It starts with understanding the human-machine imperative. Continue reading.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Strategic-IC

JULY 8, 2024

Forging new relationships: Kineo’s ABM quest There are two core ingredients to any fairytale quest. The hero and the treasure. This Account-based Marketing story has both. However, our hero was not blessed with a map to where X marks the spot. She had to forge her own path to success - with the help of an experienced sidekick and a team driven by determination, ambition, and a clear goal.

Account Based Marketing 62

Account Based Marketing ABM Work Management Ideal Customer Profiles 62

33Across

JULY 8, 2024

The Customer Data Platform Institute featured 33Across' Q1 2024 Programmatic Trends Report, which showed that thecookieless share of voice has grown 300% year-over-year in the retail and finance industries. The post Advertisers and Publishers Grow Cookieless Share of Voice: 33Across appeared first on 33Across.

Advertisements 62

Advertisements Advertising Custom Publishing Trends 62

Top Rank Marketing

JULY 8, 2024

Google’s bold new foray into generative AI – dubbed AI Overviews or Google Search Generative Experience (SGE) – has elicited big reactions, and not many of them positive. A few high-profile slip-ups aren’t helping boost confidence in AI to provide useful, accurate results. Despite these hiccups, AI in search is likely here to stay. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evoluti

Traffic 90

Traffic SERP Guidelines Click Rate 90

FunnelEnvy

JULY 8, 2024

Have you seen the lines at the grocery store self-checkout, even when the checkout lanes with human sales associates are available? Today’s customers want a fast, friction-free, DIY sales experience. Studies from top-tier management consultants tell us the same dynamic exists with online B2B sales today. Customers want a smooth, simple, primarily DIY sales experience.

Top of Funnel 62

Top of Funnel B2B Digital Marketing Funnels Lead Ranking 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Televerde

JULY 8, 2024

Customer data insights offer a deep understanding of customer behaviors, preferences, and trends—an important capability in an environment where customers want highly personalized experiences. With data insights in their arsenal, businesses can tailor their strategies to specific audiences and even specific leads in the sales pipeline. Data insights also play a pivotal role in driving smart decision-making and strategy.

Marketing Management 52

Marketing Management Privacy Touchpoints Customer Satisfaction 52

Versium

JULY 8, 2024

The objective of this overview is to guide users on how to effectively use the Versium REACH Consumer Audience Builder tool to create targeted audiences for various marketing campaigns. By following these steps, users can effectively utilize the Consumer Audience Builder tool to create targeted audiences for various marketing campaigns.

Tools 52

Tools Campaigns Effectiveness Marketing 52

Alaniz

JULY 8, 2024

Trade shows present a unique opportunity for your brand to get face time with potential customers and colleagues within your industry. In our previous article, we shared actionable marketing tips to help you make the most out of trade show season by planning an effective marketing strategy. Now, we turn. The post Trade Show Follow-Up: Aligning Marketing & Sales appeared first on Alaniz Marketing.

Trade Show 52

Trade Show Planning Marketing & Strategy Paid Search Agency 52

Televerde

JULY 8, 2024

Originally Published on AZ Big Media The U.S. prison population was more than 1.2 million at the end of 2022, according to the Bureau of Justice Statistics, with 7% being female. In Arizona, the total prison population was nearly 34,000, with 9% of prisoners being female. Incarceration is difficult; the stigma surrounding it can prevent people from reintegrating into society and can potentially lead them to reoffend.

Communities 52

Communities Statistics Training Organic Leads 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

JULY 8, 2024

Welcome to our interview series, Behind the Byline! Here, we pick the brains of the fantastic creators and writers who contribute to our ClearVoice Team. In this episode of Behind the Byline, we’re talking to Arthur McMahon. Arthur is an accomplished editor, writer, and SEO strategist. He’s also a Producer for ClearVoice and the Lead Editor at Backpackers.com.

Curation 52

Curation Lead Ranking Lead Scoring Advertising Mediums 52

Bannersnack

JULY 8, 2024

2 minutes read Definition of ad tags in advertising An ad tag, also known as an ad placement tag, is a snippet of HTML or JavaScript code that an advertiser provides to a publisher to display an advertisement on a webpage or app. The ad tag calls the ad server to fetch the ad creative and display it in the designated ad slot. It also facilitates tracking and reporting on ad performance.

Tagging 52

Tagging Advertisements Advertising Ads 52

Akoonu

JULY 8, 2024

If you were to survey sales professionals—from reps to managers to operations folks—you’d find that a majority admit to using spreadsheets for forecasting and analysis. This is true even when they have access to other tools and are required to use them! Teams often rely on spreadsheets to build their forecasts, then paste the information into whatever tool their organization mandates.

Forecasting 52

Forecasting Business Work Management Analysis 52