Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Yet, as tempting as it is to follow what competitors are doing, you must focus on what your customers want to see. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Ahrefs

JULY 8, 2024

I mean, Ahrefs is a fairly mature brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt both happy about it, and upset about the number being … Read more ›

SEO 140

SEO Advertising Channels Branding Brand Identity 140

Content Marketing Institute

JULY 8, 2024

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.

Paid Search Agency 131

Paid Search Agency Marketing Companies 131

CMSWire

JULY 8, 2024

This generative AI thing has another angle outside marketing: the developers behind those experiences. Continue reading.

Generation 122

Generation Digital Experience Platform Marketing Content 122

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

SocialPilot

JULY 8, 2024

You have tried creating content that is actionable, resonates with your target audience and helps drive engagement but you are still struggling to get more likes and retweets on X/Twitter. If you are wondering why your follower count is not growing, It’s high time you did a Twitter audit. An audit helps you take a close look at your X/Twitter, what’s working, and what needs to be fixed.

Twitter 114

Twitter Optimization Marketing & Strategy Ideal Customer Profiles 114

CMSWire

JULY 8, 2024

How can leaders create a future where technology empowers humanity? It starts with understanding the human-machine imperative. Continue reading.

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ATAK Interactive

JULY 8, 2024

The digital landscape is evolving rapidly, with new web technologies continually reshaping how we build and experience the web. As of July 2024, making informed decisions about which technologies to adopt for your next web application or website ecosystem is more crucial than ever. This article delves into the best front-end and back-end web technologies, offering insights into their strengths, ideal use cases, and what sets them apart.

Best Practices 78

Best Practices Marketing Websites Ad Building Companies 78

CMSWire

JULY 8, 2024

Great EX means great CX. OK. Prove it. Continue reading.

Contacts 78

Contacts Service 78

Top Rank Marketing

JULY 8, 2024

Google’s bold new foray into generative AI – dubbed AI Overviews or Google Search Generative Experience (SGE) – has elicited big reactions, and not many of them positive. A few high-profile slip-ups aren’t helping boost confidence in AI to provide useful, accurate results. Despite these hiccups, AI in search is likely here to stay. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evoluti

Traffic 69

Traffic SERP Guidelines Click Rate 69

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Strategic-IC

JULY 8, 2024

Forging new relationships: Kineo’s ABM quest There are two core ingredients to any fairytale quest. The hero and the treasure. This Account-based Marketing story has both. However, our hero was not blessed with a map to where X marks the spot. She had to forge her own path to success - with the help of an experienced sidekick and a team driven by determination, ambition, and a clear goal.

Account Based Marketing 62

Account Based Marketing ABM Work Management Ideal Customer Profiles 62

Televerde

JULY 8, 2024

Customer data insights offer a deep understanding of customer behaviors, preferences, and trends—an important capability in an environment where customers want highly personalized experiences. With data insights in their arsenal, businesses can tailor their strategies to specific audiences and even specific leads in the sales pipeline. Data insights also play a pivotal role in driving smart decision-making and strategy.

Marketing Management 52

Marketing Management Privacy Touchpoints Customer Satisfaction 52

Versium

JULY 8, 2024

The objective of this overview is to guide users on how to effectively use the Versium REACH Consumer Audience Builder tool to create targeted audiences for various marketing campaigns. By following these steps, users can effectively utilize the Consumer Audience Builder tool to create targeted audiences for various marketing campaigns.

Tools 52

Tools Campaigns Effectiveness Marketing 52

The Freeman Company

JULY 8, 2024

Optimizing smaller booth spaces: how to meet attendee expectations and achieve exhibit goals in any size space.

Optimization 52

Optimization 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Fuld & Company Blog

JULY 8, 2024

In the final years of the twentieth century, the energy sector witnessed some of the most remarkable business deals, including the mergers of industry giants Exxon and Mobil, and Castrol and Amoco. These colossal transactions were followed by Royal Dutch Shell’s acquisition of BG Group in 2016 and Occidental’s takeover of Anadarko in 2019. Given the perceived shift away from fossil fuels due to climate change concerns, many believed the golden era of oil and gas consolidation had long ended.

Demand 52

Demand Acquisitions High Quality Lead Resources 52

Marketing Insider Group

JULY 8, 2024

It’s safe to say that if you want your business found online, you’re going to have to satisfy the Google gods. During its infancy, the search engine giant made only a handful of minor changes to its algorithm. That meant that everyone knew how to craft websites that would catch SEO attention. Marketers, however, could game the system too easily, using keyword stuffing and irrelevant links to attract bots.

Top of Funnel 318

Top of Funnel Digital Marketing Funnels Business Content 318

Webbiquity

JULY 8, 2024

Contributed post. When launching a business-to-business (B2B) enterprise, one of the crucial decisions you’ll face is choosing the right legal structure. For many entrepreneurs, the choice often boils down to two main options: forming a Limited Liability Company (LLC) or incorporating a Corporation. Image credit: LinkedIn Sales Solutions on Unsplash Both structures offer distinct advantages and disadvantages, making it essential to understand their differences and implications before makin

Enterprise Management 177

Enterprise Management Marketing Management Business B2B 177

Marketing Insider Group

JULY 8, 2024

Digital marketing professionals know that staying ahead of the competition is vital to success. ChatGPT is a revolutionary AI tool that is transforming how marketers engage with their audience, enabling you to automate numerous tasks and save time daily. With over 637 million users per month, ChatGPT’s impact is undeniable. But what truly sets it apart is its ability to integrate seamlessly with various plugins.

Marketing AI 309

Marketing AI Best Practices Copywriting Paid Search Agency 309

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Oktopost

JULY 8, 2024

Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what connects people and brands. Whether it’s to feel more connected, access quick responses to questions, or feel part of a community, social media’s casual and convenient nature usually offers a more personalized and familiar experience for B2B buyers looking to connect.

Effectiveness 130

Effectiveness Customer Satisfaction Social Media Training 130

Zoominfo

JULY 8, 2024

We built ZoomInfo Copilot to solve one of the biggest challenges facing go-to-market (GTM) teams today: connecting with prospects who are actively looking to buy, at the moment they’re ready to act. A majority of good-fit prospects simply aren’t in-market at any given moment. This means that a significant amount of a salesperson’s time, effort, and prep work aren’t going to result in a closed deal, no matter how skilled or knowledgeable they may be.

Zoominfo 130

Zoominfo First-Mover Advantage Marketing Analytics Tools Work Management 130

Act-On

JULY 8, 2024

The email inbox is a deeply personal space. In 2009, HBR compared it to an underwear drawer — “We all have one and are all embarrassed by both its organization and contents.” Now, fast forward 15 years: every email tends to be a personal space. My email from Brand A can look totally different from yours — we each see different subject lines, headers, images, or content themes.

Personalization 130

Personalization Webinar Metrics Privacy Protection Lead Scoring 130

Martech

JULY 8, 2024

Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.

Marketing AI 127

Marketing AI Opt-out Opt-in Privacy Protection 127

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Litmus

JULY 8, 2024

Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient.

Personalization 88

Personalization Webinar Metrics Privacy Protection Data Hygiene 88

Martech

JULY 8, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Marketing Automation Services 118

Marketing Automation Services Marketing Websites Work Management Marketing Management 118

Trade Press Services

JULY 8, 2024

Today, a professional headshot is more than simply a photograph—it’s a key element of your personal brand. Whether you’re networking, job hunting, seeking speaking engagements, or building your online thought leadership presence, a polished headshot has a significant impact on how others perceive you. Research shows that people judge others based on their appearance and form an opinion within milliseconds of seeing their face.

Ideal Customer Profiles 79

Ideal Customer Profiles High Quality Lead Press Thought Leadership 79

Martech

JULY 8, 2024

Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.

Positioning 114

Positioning Work Management Marketing Management Copywriting 114

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

FunnelEnvy

JULY 8, 2024

Have you seen the lines at the grocery store self-checkout, even when the checkout lanes with human sales associates are available? Today’s customers want a fast, friction-free, DIY sales experience. Studies from top-tier management consultants tell us the same dynamic exists with online B2B sales today. Customers want a smooth, simple, primarily DIY sales experience.

Top of Funnel 64

Top of Funnel B2B Digital Marketing Funnels Lead Ranking 64

Martech

JULY 8, 2024

HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, HubSpot had more than 216,000 customers, so an incident that impacts fewer than 50 doesn’t seem like a big deal, unless of course you’re one of the accounts involved.

Hubspot 108

Hubspot Marketing Management Amazon Trigger Marketing 108

Learn from the Pros

JULY 8, 2024

Navigating LinkedIn advertising can be challenging, especially with the rapid changes and evolving trends in B2B social media marketing. Whether you’re a seasoned marketer or just getting started, staying ahead requires understanding the latest updates and strategies. Let’s dive into the newest trends, tools, and best practices in LinkedIn ads for 2024, specifically tailored for B2B marketers.

Linkedin 52

Linkedin Top of Funnel Advertising Advertisements 52