Thu.Apr 09, 2020

The Time Is Now to Double Down on Sales & Marketing Alignment

The Mx Group

B2B Strategy Demand Gen & Lead Management

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward. The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy.


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The 5 Goals to Consider When Creating a Marketing Strategy


Life is full of big decisions. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning. The same can be said about your business and its marketing activities. You're not executing campaigns just for the sake of it, and you'll struggle to justify your spend without real thought behind what you want to get back from it. You're working towards something. You're working towards a goal. You perhaps just haven't defined what that looks like — yet.

Companies That Care: Supporting Employees During the Coronavirus


As the number of confirmed cases of the COVID-19 coronavirus continues to climb, the strength, durability, and spirit of each and every professional community continues to be tested. As a response, companies large and small have stepped up for their employees. While many companies have taken simple preventive measures like sanitizing the workspace, implementing a […]. B2B Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction


It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. One of my favorite business books is “ Who Moved My Cheese ?” by Spencer Johnson.

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More Trending

Innovation in a Time of Crisis

Carla Johnson

April 9, 2020 There’s a scene in the Apollo 13 moviewhen the services module’s No.2 oxygen tank exploded and No.1 tank failed. The explosion forced the mission’s astronauts, Jim Lovell, Fred Haise and Jack Swigert, to abandon the command module and squeeze into the lunar module. With no more space than the inside of a VW Beetle, the three found. The post Innovation in a Time of Crisis appeared first on Carla Johnson. Corporate Culture Employee Engagement Innovation

27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged


Are you struggling to find newsletter ideas to keep subscribers engaged? Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Plus, after working hard to grow your email list, it can be disappointing and frustrating when your subscribers aren’t interacting with the emails you are sending.

Content & Emotion: How to Create Empathy in Content Marketing


We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Latest data on agile marketing, at a time when we can really appreciate it


There are a handful of reports I eagerly look forward to every year, and Andrea Fryrear’s State of Agile Marketing is one of my favorite. The third annual edition is available now, and like last year’s , it’s has a number of great insights into the “process” corner of the people-process-technology triangle. The big trend: agile marketing adoption is up from 32% in 2019 to 42% in 2020.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Blockchain Occupies a Unique Seat at the Advertising Table

Martech Advisor

As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and decentralization amidst the industry’s ongoing tussle with trust and privacy-related issues are discussed by Prateek Dayal, Chief Strategy Officer of Aqilliz. Who could have predicted that from the humble banner ad would come this vast and intricately-woven meshwork of digital media advertising?

What We Learned While Working Remote


To do our part in distancing ourselves and to ensure we keep each other safe and healthy, our entire team has been working remotely now for four weeks. Our team members are no strangers to working from home; however, doing so for this long is definitely a first for us. . The shift in structure has taught us a few lessons about how to work best, how to be the most productive, and how to juggle multiple things (and kids) at once.

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SEO Resellers: Pros & Cons of Reselling SEO Services

SEO Reselling Guide – Table of Contents. What Is an SEO Reseller Program? What Is White Label SEO? Types of SEO Reseller Programs. Benefits of Becoming an SEO Reseller. What Should I Expect to Pay for SEO Reseller Services? Warning Signs of Bad SEO Resellers. When to “Graduate” From Reseller to In-House. Keys to a Successful SEO Reseller Relationship. Finding an SEO Agency With a Reseller Program.

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How We’re Supporting You During COVID-19


About three weeks ago, we sent a message about doing our part to slow the spread of COVID-19 to all of our users, clients, and partners. Our thoughts still go towards keeping our families and communities safe and healthy, as well as raising awareness for how we can all achieve this. As we’re approaching our […]. News & Updates

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4/9 remote roundtable recap: why marketing automation


the second in a series of eight collaborative sessions for marketers. joe adams 55-minute recording. in brief. Marketers from a variety of industries joined our CEO, Steve Kessen, April 9 to discuss all things Marketing Automation. Steve was joined by a handful of our nurture marketing experts, including Abby Dunn, Brent Levi, and Jherod Bauders.

Leading Email Marketing Through Change


Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing. While some changes in our marketing organizations and businesses might be temporary, many are likely to be far more permanent.

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How to Avoid Sounding Tone-Deaf During Coronavirus Pandemic | Empathy


You’ll have had the email by now. . Hello customer from our email marketing database, . During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things.

Why a Positive Culture is Business-Essential


The only thing guaranteed in business – like in life – is that we will have to overcome challenges. Some are worse than others, but the best thing we can do is can use these challenges to learn from our mistakes, and find ways to adapt and pivot. The fact of the matter is: If your company culture is healthy and strong, you’re going to be able to pivot and pivot well.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. This announcement got me thinking about my time at Jive Software and my transition to Higher Logic. I started at Jive in 2007 when the platform was still known as “ClearspaceX.”

Social Spotlight: Adjusting and adapting during a global pandemic

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Getting Real About Ad Revenue


Some real talk: I feel like every single article I’ve read recently around ad revenue for publishers has been doom and gloom. I’m not saying the news isn’t bad. But the thing is, it’s not all bad. . I want to take a look at what we’ve seen at Keywee from publishers who rely on ads as their primary revenue stream. . First, the Bad News. Publishers are facing a difficult predicament: . On the one hand, traffic is surging across the board. People are seeking out reliable information and distraction.

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Global E-Commerce Usability Errors

Altitude Branding

If we talk about global errors, it is only one – the unwillingness to understand that there is a usability online store. Among businessmen, it is considered that this is a set of standards to follow. And rare owners know the truth: usability – an individual complex, which is determined only through regular testing. Let’s analyze the most common mistakes that arise from a lack of understanding of usability and lack of testing.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

7 lessons from Sprout Social’s year of creative testing on social media

Sprout Social

One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. . There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. But why assume when you can take the guesswork out of it with creative testing? .

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Measuring Account Health


Account health to drive growth & stability During times of economic crisis, focusing on your existing customer and prospect relationships is key to growth. Account health is sometimes seen only as a post-sale topic. In this post, I want to break down how account health can apply across your full funnel, why it’s more important during a crisis, and share some metrics you can track today to ensure you’re driving the right behaviours with your team. What is account health?

How to Use Pull Marketing & Knowing When to Push via @andybetts1

Search Engine Journal

Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use. The post How to Use Pull Marketing & Knowing When to Push via @andybetts1 appeared first on Search Engine Journal. Content Marketing Digital Experience

How Financial Professionals Can Plan for Crisis Recovery

FMG Suite

It’s impossible to know exactly how long the COVID-19 crisis will last. With businesses all over the world in quarantine, for many, the financial future is a big question mark. While it is important to focus on what you can do to help your family and community right now, it is also important to start to think about the future and how you can ensure your business survives this time of uncertainty. . Yet too many companies have no planned response to a disaster.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.