The Mx Group

APRIL 9, 2020

Marketing & Strategy 118

Marketing & Strategy Marketing Lead Management Demand 118

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward. The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

APRIL 9, 2020

Life is full of big decisions. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning. The same can be said about your business and its marketing activities. You're not executing campaigns just for the sake of it, and you'll struggle to justify your spend without real thought behind what you want to get back from it.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 100

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. One of my favorite business books is “ Who Moved My Cheese ?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Zoominfo

APRIL 9, 2020

As the number of confirmed cases of the COVID-19 coronavirus continues to climb, the strength, durability, and spirit of each and every professional community continues to be tested. As a response, companies large and small have stepped up for their employees. While many companies have taken simple preventive measures like sanitizing the workspace, implementing a […].

Paid Search Agency 205

Paid Search Agency Companies Communities B2B Marketing 205

Content Marketing Institute

APRIL 9, 2020

Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.

Tools 145

Tools Tips Optimization Marketing Strategy 145

Sprout Social

APRIL 9, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Editor’s note: As we all navigate marketing during a global crisis, we’re re-focusing the Social Spotlight on brand efforts in the current climate to connect, sustain and

B2B Thought Leadership 137

B2B Thought Leadership Webinar Metrics Communities Psychographics 137

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 132

Content Marketing Content Fulfillment Planning 132

Sprout Social

APRIL 9, 2020

One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. . There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Search Engine Journal

APRIL 9, 2020

Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use. The post How to Use Pull Marketing & Knowing When to Push via @andybetts1 appeared first on Search Engine Journal.

Search Marketing 124

Search Marketing Marketing Examples Content 124

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. Plus, after working hard to grow your email list, it can be disappointing and frustrating when your subscribers aren’t interacting with the emails you are sending.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119

Martech Advisor

APRIL 9, 2020

As the innovation agenda continues to take the front seat in the world of advertising, blockchain technology has emerged as a promising answer for greater transparency, automation, and decentralization amidst the industry’s ongoing tussle with trust and privacy-related issues are discussed by Prateek Dayal, Chief Strategy Officer of Aqilliz. Who could have predicted that from the humble banner ad would come this vast and intricately-woven meshwork of digital media advertising?

Advertisements 115

Advertisements Advertising Marketing Budget Transparency 115

Heinz Marketing

APRIL 9, 2020

The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. This is, of course, tricky. Your attendees didn’t take the time and money to attend your event only to watch keynotes on a big screen from the back of a ballroom.

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

chiefmartech

APRIL 9, 2020

There are a handful of reports I eagerly look forward to every year, and Andrea Fryrear’s State of Agile Marketing is one of my favorite. The third annual edition is available now, and like last year’s , it’s has a number of great insights into the “process” corner of the people-process-technology triangle. The big trend: agile marketing adoption is up from 32% in 2019 to 42% in 2020.

Work Management 101

Work Management Thought Leadership Marketing & Strategy Marketing Report 101

seo.co

APRIL 9, 2020

SEO Reselling Guide – Table of Contents. + What Is an SEO Reseller Program? + What Is White Label SEO? + Types of SEO Reseller Programs. + Benefits of Becoming an SEO Reseller. + What Should I Expect to Pay for SEO Reseller Services? + Warning Signs of Bad SEO Resellers. + When to “Graduate” From Reseller to In-House. + Keys to a Successful SEO Reseller Relationship. + Finding an SEO Agency With a Reseller Program.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Televerde

APRIL 9, 2020

The only thing guaranteed in business – like in life – is that we will have to overcome challenges. Some are worse than others, but the best thing we can do is can use these challenges to learn from our mistakes, and find ways to adapt and pivot. The fact of the matter is: If your company culture is healthy and strong, you’re going to be able to pivot and pivot well.

Positioning 98

Positioning Peer-to-peer Business Lead Ranking 98

ClickDimensions

APRIL 9, 2020

Social media is one of the most popular marketing channels for businesses around the world. But in this time of the COVID-19 pandemic where everything is anything but business as usual, it can be challenging for brands to know how to proceed with social media marketing. If your brand’s social content has been planned in advance, you now likely find yourself with a calendar of content that you can’t use.

Social Media 98

Social Media Effectiveness Media Brand Identity 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

FMG Suite

APRIL 9, 2020

It’s impossible to know exactly how long the COVID-19 crisis will last. With businesses all over the world in quarantine, for many, the financial future is a big question mark. While it is important to focus on what you can do to help your family and community right now, it is also important to start to think about the future and how you can ensure your business survives this time of uncertainty. .

Planning 98

Planning Ad brokers Paid Search Agency Act-On 98

Bannersnack

APRIL 9, 2020

About three weeks ago, we sent a message about doing our part to slow the spread of COVID-19 to all of our users, clients, and partners. Our thoughts still go towards keeping our families and communities safe and healthy, as well as raising awareness for how we can all achieve this. As we’re approaching our […].

Communities 98

Communities 98

PFL

APRIL 9, 2020

Marketing teams that pair physical brand experiences with their virtual booths and webinar sessions will ensure that their brands are remembered. The post Enhance Virtual Experiences with the Physical Reality of Your Brand appeared first on PFL.

Brand Identity 94

Brand Identity Branding Webinar Metrics Event Marketing 94

Hubspot

APRIL 9, 2020

At some point your life, you've probably had a run-in with ads generated by third-party cookies. Think about it. Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? Unless you've given your email to the ecommerce store you visited, this ad was likely generated with third-party cookie data.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Litmus

APRIL 9, 2020

Like many CMOs, I’ve spent the past few weeks navigating through our new normal and what these changes mean for Litmus, our customers, and the email marketing community. That includes how to strike the right tone with our marketing programs, while also helping out brands when and where we can through education and sharing. While some changes in our marketing organizations and businesses might be temporary, many are likely to be far more permanent.

Email Marketing 91

Email Marketing Marketing Budget Budget Programs Leads 91

Hubspot

APRIL 9, 2020

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Search engines are getting better and better at understanding search intent, which means they are providing more unique and granular search results that better address the user’s specific ask.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Visitor Queue

APRIL 9, 2020

The purpose of a reverse DNS (also known as rDNS) lookup is to typically affiliate a domain with an IP address so you can identify a company visiting a website. This action can be performed every time a company lands on a site that has their IP address affiliated with their domain. Reverse DNS is […]. The post How to Perform a Reverse DNS Lookup appeared first on Blog Visitor Queue.

Domain 77

Domain Marketing Websites Companies 77

Moz

APRIL 9, 2020

Posted by MiriamEllis. “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Stevens & Tate

APRIL 9, 2020

The reason to hire a digital marketing agency is simple; Internet has driven all kinds of innovation over the years. For example, it changed how companies both big and small can market their business. While anyone can leverage the Internet to market digitally; hiring a digital marketing agency is generally a much better idea than trying to go it alone.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies Planning 76

Seismic

APRIL 9, 2020

Introducing the Enablement Soft-Skill Triangle – #LifeInEnablement. As the Enablement field matures, there are clear functional skills that professionals should have to be successful at their job. But the opinions vary significantly when it comes to the required soft skills that separate a good from an amazing Enabler. Most of the functional skills can be acquired through experience and tenure in the role.

Best Practices 69

Best Practices Opinions Work Management Organic Leads 69

Attendify

APRIL 9, 2020

Last week we wrote about how we can make the event industry more resilient and shared a first look at Attendify’s forthcoming virtual event platform. This post is part of a series sharing Attendify’s progress in building a virtual event solution to help meet the challenges of the current moment. We are now one month into the Coronavirus pandemic in the United States, and we still have no idea how extensive the human and economic toll will be.

Work Management 73

Work Management Marketing Management FAQ Buzz 73