Tue.Oct 08, 2019

Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Inbox Insight

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. HubSpot, 2017 ).


B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity


Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do.

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Holiday Marketing Predictions: What to Expect This Year

Modern Marketing

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar.

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Techniques to Build a Better Content Platform

Content Marketing Institute

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need.

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More Trending

The (near) future of marketing is decentralized


Content Automation and the Power of AI


It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Yet many companies haven’t executed it within their content operation.

Is a Poorly Designed User Experience Crushing the ROI of Your B2B Website?

BOP Design

Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle.

Create an Answers-First Search Marketing Strategy


Have you noticed that questions and answers are appearing more places online?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

PMM: Why the 90 Day Obstacle Sprint is so Important

ATAK Interactive

About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t have time to get something done. Time is our most valuable currency as human beings, and despite what some may think, it’s far more important than the dollar in our business lives as well.

Why Inflated Lead Scores are Tanking Your Marketing ROI


The growth of marketing technology has given marketers access to more prospect data than ever before. Because marketers can know so much more about their prospects, efficiently prioritizing the best leads requires a system to make sense of all of that information.

The content marketer’s secret weapon: using data as content


As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data.

Everything You Need to Know about SEO for Voice Search


Being a marketer today is tough. You have to constantly evolve your skill set to encompass new technologies and best practices, and you have to always try to stay one step ahead of what your competitors are doing.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What Speaks Best to Leads? This Marketing Technique Can Tell You


Frustrated with your marketing performance numbers? You’re excited to share your product and knowledge with the world, yet it seems like nothing you try has been effective in getting your business in front of the right audience to generate the traction you are looking for.

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Community Management vs. Social Media Management: What’s the Difference?


When asked about the difference between community management and social media management, do you turn to Google or your in-house social media expert to help you answer this head-scratching question?

Tough Times for Manufacturers – Go to Market Faster with Sales Enablement


Last week, the S&P and Dow suffered their worst losses in over a month, primarily driven by data that showed manufacturing activity had contracted to its lowest point in over 10 years.

4 Lessons Cardi B Can Teach Us About B2B Marketing


The post 4 Lessons Cardi B Can Teach Us About B2B Marketing appeared first on EverString. B2B Demand Generation Marketing

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Interactive Content Lessons from The Rosé Mansion


I’m not going to lie, I’m a sucker for a good Instagrammable moment. I’ll take a snap of my breakfast (no shame), revel in some post-workout pride and venture to the latest pop-up experience promising an “immersive experience.”

6 Email Marketing Trends That Will Shape the Software Industry in 2020

Unbound B2B

Introduction. Email marketing occupies a funny space in our digital marketing tool kit. For years there have been the naysayers, repeatedly calling it ‘dead’. As long ago as 2010, Facebook’s COO Sheryl Sandberg declared that email “is probably going away”. Yet here we are.

6 Web Form Optimization Tips to Maximize Conversions


Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy.

#LitmusGives: How the Litmus Team Spends Their Volunteering Time Off


We’re proud that many of our Litmus team members are engaged with local charities and nonprofit organizations all over the world—and Litmus wants to support them in making a difference in their local communities.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Develop a Customer Insight Report Your Whole Team Can Use


Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report.

Building a Foolproof Sales Enablement Strategy

SmartBug Media

Originally written on September 1, 2016. Content was updated October 8, 2019. Let’s talk about building your sales enablement strategy. It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling.

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Shutterstock Custom now offers an intelligent creative brief-making tool


Shutterstock Custom, one of the photo archive’s services, is out with Smart Brief , which the company says helps improve the creation of creative briefs.

Building Customer Connections: No Single Team Owns the Customer Experience


Who owns your customer experience? That’s a big question, and one that continues to stump businesses today. Apparently, there is no consensus on the answer.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.