Inbox Insight

OCTOBER 8, 2019

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. ( HubSpot, 2017 ). Now’s the time to scrutinize your lead qualification methodology and understand what a ‘quality lead’ really looks like from both a marketing and sales perspective. Read on to discover how to transform your conversion rates and get your sales team back onboard.

Lead Qualification 75

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 75

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Zoominfo

OCTOBER 8, 2019

Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ).

Optimization 157

Optimization Conversion Privacy Policies Tips 157

KoMarketing Associates

OCTOBER 8, 2019

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. We call this the “Last Mile of Pre-Sales Customer Analysis.” An account-based strategy requires consistent messaging and positioning throughout the sales cycle.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Content Marketing Institute

OCTOBER 8, 2019

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading → The post 5 Techniques to Build a Better Content Platform appeared first on Content Marketing Institute.

Ad Building 101

Ad Building Content Content Marketing Paid Search Agency 101

ATAK Interactive

OCTOBER 8, 2019

About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t have time to get something done. Time is our most valuable currency as human beings, and despite what some may think, it’s far more important than the dollar in our business lives as well. The truth is, we have 24 hours each day to do the things we w ish to do, and we prioritize what it is we think will help achieve both the short and long-term result s we desire the most.

Work Management 78

Work Management Barriers Marketing Management Ad Frequency 78

chiefmartech

OCTOBER 8, 2019

In Gartner’s most recent Marketing Organizational Survey for 2019 — how marketing leaders structure their teams today and how they expect them to change over the next several years — a remarkable finding popped out to me: 20% of respondents reported that they run some form of decentralized marketing organization today. By the end of 2022, however, a majority — 51% — expect they will have a decentralized structure in place.

Gartner 86

Gartner Marketing Management Bandwidth Correlation 86

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SnapApp

OCTOBER 8, 2019

The growth of marketing technology has given marketers access to more prospect data than ever before. Because marketers can know so much more about their prospects, efficiently prioritizing the best leads requires a system to make sense of all of that information. Marketers use lead scoring models to sort prospect data. Lead scoring is a methodology for ranking leads in order to determine their sales readiness and likelihood to convert.

Lead Ranking 73

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 73

EveryoneSocial

OCTOBER 8, 2019

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. Many employees will already be well-versed with social platforms and others not as much. But no matter what level of social knowledge employees have, your organization must ensure that everyone is given proper guidance and training.

Training 76

Training Social Media Planning Ad Building 76

Golden Spiral

OCTOBER 8, 2019

[Transcript below]. You’re growing. That’s good. You land Series B funding of $30 million. Now, you’ve got to put that money to use, and show your investors what’s possible. You hire staff. You triple the size of your staff. How do you keep the wheels on the bus?

Video Marketing 72

Video Marketing Consulting Service 72

BOP Design

OCTOBER 8, 2019

Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle. You may give up and leave the store and make your purchase elsewhere. Or maybe you start to question how the store is being managed since items are not placed in logical areas where customers can find them.

Design 69

Design Marketing Websites ROI B2B 69

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Conductor

OCTOBER 8, 2019

Have you noticed that questions and answers are appearing more places online? From Quora to the “people also ask” feature in Google’s search results, to Amazon’s Alexa Answers and product Q&As appearing on all kinds of e-commerce pages, this framework for consumer information is proliferating wildly. And there’s a good reason for that: The customer journey now starts with a question.

Search Marketing 71

Search Marketing Marketing & Strategy Marketing Strategy Intent 71

DivvyHQ

OCTOBER 8, 2019

It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Yet many companies haven’t executed it within their content operation. Here are some key use cases to consider and how they benefit the practice of content marketing.

Automation 70

Automation Content Practices Content Marketing 70

ATAK Interactive

OCTOBER 8, 2019

About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t have time to get something done. Time is our most valuable currency as human beings, and despite what some may think, it’s far more important than the dollar in our business lives as well. The truth is, we have 24 hours each day to do the things we w ish to do, and we prioritize what it is we think will help achieve both the short and long-term result s we desire the most.

Work Management 60

Work Management Barriers Marketing Management Ad Frequency 60

Ontraport

OCTOBER 8, 2019

Frustrated with your marketing performance numbers? You’re excited to share your product and knowledge with the world, yet it seems like nothing you try has been effective in getting your business in front of the right audience to generate the traction you are looking for. You’re launching ads, sending emails and posting landing pages blindly, without knowing if your audience is going to respond or engage.

Marketing Budget 69

Marketing Budget Paid Search Agency Best Practices Landing Pages 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ATAK Interactive

OCTOBER 8, 2019

About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t have time to get something done. Time is our most valuable currency as human beings, and despite what some may think, it’s far more important than the dollar in our business lives as well. The truth is, we have 24 hours each day to do the things we w ish to do, and we prioritize what it is we think will help achieve both the short and long-term result s we desire the most.

Work Management 60

Work Management Barriers Marketing Management Ad Frequency 60

SEMrush

OCTOBER 8, 2019

In today‘s video, you will find out how we made little changes to our video strategy to make a huge difference in the engagement on our videos via social media. Engagement on videos is massively powerful at the moment. It is how you get seen by new people, but it‘s also how you build relationships with your current clients and your potential clients.

Video Marketing 65

Video Marketing Generation Social Media Media 65

SendGrid

OCTOBER 8, 2019

Need to crop images, layer text, or create a quick video? Here are 6 free design tools that will make designing visuals for marketing so much easier. The post Our Picks for Free Design Tools for Marketers appeared first on SendGrid.

Design 64

Design Tools Marketing Video Marketing 64

Moz

OCTOBER 8, 2019

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy.

Domain 54

Domain Analysis SEO Tools 54

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClickZ

OCTOBER 8, 2019

Shutterstock Custom, one of the photo archive’s services, is out with Smart Brief , which the company says helps improve the creation of creative briefs. The idea is to speed up the creation and quality of creative briefs, which previously the platform had been provided through static online forms that served as templates. Now, Senior Product Officer Raheem Ladha told ClickZ, an online wizard guides the user through creative brief types and other questions relating to the purpose, the requ

Creativity 51

Creativity Tools Guidelines Template 51

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Content Standard

OCTOBER 8, 2019

Knowing what audiences want is no longer a mystery. Today, marketers are able to use social listening and analytics software to discover what consumers crave and enjoy. And with retargeting added to the mix—one of the most powerful LinkedIn ad targeting tactics —brands can better reach people who’ve engaged with their content or ads but have not yet converted, as well as those who are already in the sales process.

Linkedin 50

Linkedin Tactics Paid Search Agency Ads 50

Litmus

OCTOBER 8, 2019

Are you working hard to make your emails a little better every day? Us too. . One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success.

Email Campaigns 46

Email Campaigns Hubspot Campaigns Copywriting 46

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

OCTOBER 8, 2019

It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Yet many companies haven’t executed it within their content operation. Here are some key use cases to consider and how they benefit the practice of content marketing.

Automation 45

Automation Content Practices Content Marketing 45

Salesforce Marketing Cloud

OCTOBER 8, 2019

Who owns your customer experience? That’s a big question, and one that continues to stump businesses today. Apparently, there is no consensus on the answer. According to 451 Research, half of businesses believe one department is responsible for the customer experience, while the other half feel it is not a single department’s responsibility.

Ad Building 45

Ad Building Research Custom Publishing Business 45

Litmus

OCTOBER 8, 2019

We’re proud that many of our Litmus team members are engaged with local charities and nonprofit organizations all over the world—and Litmus wants to support them in making a difference in their local communities. That’s why we’re offering volunteering time off (VTO)—that’s a paid day off work that every Litmus team member can use to volunteer at an organization of their choice.

Spending 44

Spending Communities Training Work Management 44