Tue.Oct 08, 2019

Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Inbox Insight

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. HubSpot, 2017 ). Now’s the time to scrutinize your lead qualification methodology and understand what a ‘quality lead’ really looks like from both a marketing and sales perspective. Read on to discover how to transform your conversion rates and get your sales team back onboard. Reading time: 3 minutes.


B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity


Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession.

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Holiday Marketing Predictions: What to Expect This Year

Modern Marketing

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday season will be different from past ones. Adjusting to Shorter Calendar. This year, there are just 26 shopping days between Black Friday and Christmas Day. That’s six fewer days than last year.

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Landing pages are the perfect tool to do it. If you’re skeptical, take a look at the chart below from a survey of B2B marketers.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The (near) future of marketing is decentralized


In Gartner’s most recent Marketing Organizational Survey for 2019 — how marketing leaders structure their teams today and how they expect them to change over the next several years — a remarkable finding popped out to me: 20% of respondents reported that they run some form of decentralized marketing organization today. By the end of 2022, however, a majority — 51% — expect they will have a decentralized structure in place.

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Is a Poorly Designed User Experience Crushing the ROI of Your B2B Website?

BOP Design

Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle. You may give up and leave the store and make your purchase elsewhere. Or maybe you start to question how the store is being managed since items are not placed in logical areas where customers can find them.

Content Automation and the Power of AI


It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Yet many companies haven’t executed it within their content operation. Here are some key use cases to consider and how they benefit the practice of content marketing.

5 Techniques to Build a Better Content Platform

Content Marketing Institute

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading → The post 5 Techniques to Build a Better Content Platform appeared first on Content Marketing Institute. Company News

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Everything You Need to Know about SEO for Voice Search


Being a marketer today is tough. You have to constantly evolve your skill set to encompass new technologies and best practices, and you have to always try to stay one step ahead of what your competitors are doing. But while these factors do make marketing more difficult, they also make it more exciting — at least for those of us who love a good challenge. There are seemingly endless ways to tout your brand and reach new customers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Building a Foolproof Sales Enablement Strategy

SmartBug Media

Originally written on September 1, 2016. Content was updated October 8, 2019. Let’s talk about building your sales enablement strategy. It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling. To meet your quotas, you need to empower your sales team to make those hours count and find ways to cut down on the time they are spending tracking down data and content.

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Why Inflated Lead Scores are Tanking Your Marketing ROI


The growth of marketing technology has given marketers access to more prospect data than ever before. Because marketers can know so much more about their prospects, efficiently prioritizing the best leads requires a system to make sense of all of that information. Marketers use lead scoring models to sort prospect data. Lead scoring is a methodology for ranking leads in order to determine their sales readiness and likelihood to convert.

15Five: SaaS Co. Raises $30M & Triples in Size in One Year [Video]

Golden Spiral

[Transcript below]. You’re growing. That’s good. You land Series B funding of $30 million. Now, you’ve got to put that money to use, and show your investors what’s possible. You hire staff. You triple the size of your staff. How do you keep the wheels on the bus? Strategy Consulting Services

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How to Master Smartphone Photography


Reading Time: 5 minutes. So you just got the new iPhone 11 Pro —or maybe you’re holding onto that trusty iPhone 6. Perhaps you’re an Android type and you force everyone else to deal with your green message bubbles. But no matter what type of phone you’re using, you’ve probably used it to snap a photo within the past few hours. Over one trillion photos are snapped across the world every year, largely thanks to the rise of smartphones.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Social Media in Higher Education: 8 Essential Tips


Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. You need to engage your audience. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world.

The content marketer’s secret weapon: using data as content


As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data. Instead of creating another “Ultimate Guide” or “Top Ten Best Practices for xxxx,” consider stealing a page out of our playbook and use data to make your content stand out.

Create an Answers-First Search Marketing Strategy


Have you noticed that questions and answers are appearing more places online? From Quora to the “people also ask” feature in Google’s search results, to Amazon’s Alexa Answers and product Q&As appearing on all kinds of e-commerce pages, this framework for consumer information is proliferating wildly. And there’s a good reason for that: The customer journey now starts with a question.

6 Email Marketing Trends That Will Shape the Software Industry in 2020

Unbound B2B

Introduction. Email marketing occupies a funny space in our digital marketing tool kit. For years there have been the naysayers, repeatedly calling it ‘dead’. As long ago as 2010, Facebook’s COO Sheryl Sandberg declared that email “is probably going away”. Yet here we are. We’re in a world where email marketing is more important than ever. However, this statement isn’t enough by itself. If we think of email marketing along the 2010 lines then yes, it’s dead.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What Speaks Best to Leads? This Marketing Technique Can Tell You


Frustrated with your marketing performance numbers? You’re excited to share your product and knowledge with the world, yet it seems like nothing you try has been effective in getting your business in front of the right audience to generate the traction you are looking for. You’re launching ads, sending emails and posting landing pages blindly, without knowing if your audience is going to respond or engage.

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Why You Should Design Mobile-First Enterprise Applications

Martech Advisor

Enterprise applications aren’t known for efficiency. And when you try to make them mobile, it usually only gets worse. Instead of adapting complex desktop platforms for smartphone and tablet screens, executives need to consider a mobile-first strategy, says, Praveen Kanyadi is Co-founder and VP Products at SpotCues. When executives imagine enterprise software, they typically picture a desktop program.

6 Web Form Optimization Tips to Maximize Conversions


Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ).

Tough Times for Manufacturers – Go to Market Faster with Sales Enablement


Last week, the S&P and Dow suffered their worst losses in over a month, primarily driven by data that showed manufacturing activity had contracted to its lowest point in over 10 years. And while it is no secret that manufacturing has been facing challenges for some time, it still remains a critically important component of the economy, contributing about $2T to US GDP (about 11%) and employing 12MM people.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Weekly Wisdom with Dom O'Neill: How to Generate More Engagement from Your Videos


In today‘s video, you will find out how we made little changes to our video strategy to make a huge difference in the engagement on our videos via social media. Engagement on videos is massively powerful at the moment. It is how you get seen by new people, but it‘s also how you build relationships with your current clients and your potential clients. Social Media Weekly Wisdom

Content Syndication Is Essential to Finding Customers You Just Haven’t Met Yet


By Craig Weiss, Chief Operating Officer, True Influence. You need to listen to your market. It’s easy to forget this basic rule, particularly in an era where B2B sales strategies are largely built around aspirational named account lists. But if you devote all your marketing efforts to reach a handful of companies that you want to sell to , you’re not listening to the market. You’re not discovering the real scope of your potential and addressable audience.

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The post Test Page appeared first on xiQ inc

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4 Lessons Cardi B Can Teach Us About B2B Marketing


The post 4 Lessons Cardi B Can Teach Us About B2B Marketing appeared first on EverString. B2B Demand Generation Marketing

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.