Tue.Oct 08, 2019

Lead Qualification; Does PANDA Outstrip BANT in the Long Run?

Inbox Insight

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. HubSpot, 2017 ).


B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity


Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do.

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Holiday Marketing Predictions: What to Expect This Year

Modern Marketing

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar.

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Techniques to Build a Better Content Platform

Content Marketing Institute

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need.

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More Trending

The (near) future of marketing is decentralized


Content Automation and the Power of AI


It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Yet many companies haven’t executed it within their content operation.

Is a Poorly Designed User Experience Crushing the ROI of Your B2B Website?

BOP Design

Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle.

Building a Foolproof Sales Enablement Strategy

SmartBug Media

Originally written on September 1, 2016. Content was updated October 8, 2019. Let’s talk about building your sales enablement strategy. It may not come as a surprise to you that, on average, sales reps spend less than 36 percent of their time actually selling.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Inflated Lead Scores are Tanking Your Marketing ROI


The growth of marketing technology has given marketers access to more prospect data than ever before. Because marketers can know so much more about their prospects, efficiently prioritizing the best leads requires a system to make sense of all of that information.

How a Visual Language Can Spell Success for Your Next Marketing Campaign


Whether you're bingeing an original series on HBO or scanning your Instagram feed, high-quality visual content is now easier to find than ever. Which means visual content is now an absolute necessity for marketing success. In fact, 94% of first impressions of your brand are based on design.

Create an Answers-First Search Marketing Strategy


Have you noticed that questions and answers are appearing more places online?

PMM: Why the 90 Day Obstacle Sprint is so Important

ATAK Interactive

About five years ago, I created a new rule in my office – nobody was allowed to say they didn’t have time to get something done. Time is our most valuable currency as human beings, and despite what some may think, it’s far more important than the dollar in our business lives as well.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Everything You Need to Know about SEO for Voice Search


Being a marketer today is tough. You have to constantly evolve your skill set to encompass new technologies and best practices, and you have to always try to stay one step ahead of what your competitors are doing.

The content marketer’s secret weapon: using data as content


As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data.

What Speaks Best to Leads? This Marketing Technique Can Tell You


Frustrated with your marketing performance numbers? You’re excited to share your product and knowledge with the world, yet it seems like nothing you try has been effective in getting your business in front of the right audience to generate the traction you are looking for.

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Community Management vs. Social Media Management: What’s the Difference?


When asked about the difference between community management and social media management, do you turn to Google or your in-house social media expert to help you answer this head-scratching question?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Weekly Wisdom with Dom O'Neill: How to Generate More Engagement from Your Videos


In today‘s video, you will find out how we made little changes to our video strategy to make a huge difference in the engagement on our videos via social media. Engagement on videos is massively powerful at the moment.

Tough Times for Manufacturers – Go to Market Faster with Sales Enablement


Last week, the S&P and Dow suffered their worst losses in over a month, primarily driven by data that showed manufacturing activity had contracted to its lowest point in over 10 years.

6 Email Marketing Trends That Will Shape the Software Industry in 2020

Unbound B2B

Introduction. Email marketing occupies a funny space in our digital marketing tool kit. For years there have been the naysayers, repeatedly calling it ‘dead’. As long ago as 2010, Facebook’s COO Sheryl Sandberg declared that email “is probably going away”. Yet here we are.

Social Media in Higher Education: 8 Essential Tips


Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. You need to engage your audience.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Interactive Content Lessons from The Rosé Mansion


I’m not going to lie, I’m a sucker for a good Instagrammable moment. I’ll take a snap of my breakfast (no shame), revel in some post-workout pride and venture to the latest pop-up experience promising an “immersive experience.”

Content Syndication Is Essential to Finding Customers You Just Haven’t Met Yet


By Craig Weiss, Chief Operating Officer, True Influence. You need to listen to your market. It’s easy to forget this basic rule, particularly in an era where B2B sales strategies are largely built around aspirational named account lists.

15Five: SaaS Co. Raises $30M & Triples in Size in One Year [Video]

Golden Spiral

[Transcript below]. You’re growing. That’s good. You land Series B funding of $30 million. Now, you’ve got to put that money to use, and show your investors what’s possible. You hire staff. You triple the size of your staff. How do you keep the wheels on the bus? Strategy Consulting Services

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4 Lessons Cardi B Can Teach Us About B2B Marketing


The post 4 Lessons Cardi B Can Teach Us About B2B Marketing appeared first on EverString. B2B Demand Generation Marketing

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)


Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords.

12 Simple Rules to Boost Your Ecommerce Conversion Rates


Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience?

Shutterstock Custom now offers an intelligent creative brief-making tool


Shutterstock Custom, one of the photo archive’s services, is out with Smart Brief , which the company says helps improve the creation of creative briefs.