Thu.Oct 22, 2020

When Should I Stop Nurturing a Lead?

The Point

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”.

The Perfect Elevator Pitch Formula You Need to Know

B2B PR Sense

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.

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Marketers Looking to Leverage Business from Existing Clients to Overcome COVID-19 Struggles

KoMarketing Associates

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat.

Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

Can you remember the last time you worked in your office? Not just to grab your mouse and comfy chair, but actually entered the office before 9 AM and stayed until after 5? For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Founders: Market Yourself, Not Just Your Business


Contributed post. Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers.

More Trending

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. In what lasting ways remains to be seen. There will be permanent changes as well as evolutionary changes.

How to Design an SEO Friendly Website that Ranks Well in 2020


When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a search query.

How to Increase Your Mobile Conversion Rate (11 Proven Methods)


Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly.

The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Content Marketing Institute

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading → The post The Future of Content Marketing?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

5 leading providers of enterprise marketing automation solutions


30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies.

How to Solve Your B2B Content Production Dilemma

Hinge Marketing

Even without a global pandemic, economic unrest, and increased competition, there is a dilemma sweeping the globe and taking a toll on thousands of marketers. It doesn’t care what industry you are in or the size of your organization.

The content crisis: What it is and how to solve it


30-second summary: Every marketer knows, digital experiences require content; tailoring them to individual customers requires a lot. Sitecore calls this the content crisis.

7 Exclusive High Quality B2B Lead Generation Tactics

Only B2B

The ‘lead generation’ is an ever intriguing topic to all the B2B players. I guess, I need not to explain the reason, right?! We know the market and sales team always chase the leads to bolster the business. The more the leads the more the revenues. It is simple as that. I need to update my statement.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Improve Critical Thinking (in 7 Steps)

Carla Johnson

October 22, 2020 For innovative leaders, critical thinking is at the heart of everything they do. We’ve developed a tremendous reliance on technology to deliver data and analytics.

EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas


We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference.

16 Articles to Help With Lead Generation


Your business cannot thrive unless you have a steady stream of leads coming in. You need leads to feed your inbound marketing strategy, and the more you have, the more chances you have to convert those leads into paying customers. .

50 Most Powerful Call-to-Action Phrases

Stevens & Tate

Are you looking to increase your conversion rate? Call-to-Actions are an essential part of the conversion process, but what kinds of Call-to-Actions should you put on your website? CTAs should be simple yet effective, and should catch the attention of your visitors.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How To Communicate Your A/B Testing Results Like the Experts


Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything?

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Why You Should Tap Into Trending Content Before Your Competitors


What content is engaging people in your industry right now? Trending stories reveal what matters to your audience. Trending content is content that drives engagement, passion, shares and comments.

The 2020 Visual Visionary Award: An Interview with Sam Beddoes


This year, we launched the Email First Awards and announced our inaugural winners during Litmus Live Week. In this blog post, we interview Sam Beddoes, Senior Designer at Action Rocket , and take a peek behind their Visual Visionary Award winning entry. Sam Beddoes. Senior Designer at Action Rocket.

8 Best Popup Builder Software for Your Website

Visitor Queue

Popups help you convert more leads on your website by simply displaying your product/service information and ways to contact you. There are multiple ways you can configure popups on your website.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Lake One’s Rachael Cecko Becomes Senior Director of Operations

Lake One

Never a shortage of fun and exciting things happening around Lake One! We are thrilled to announce and acknowledge the promotion of Rachael Cecko. Formerly our Director of Client Delivery, she is now officially our Senior Director of Operations. “I love my job and the Lake One team.

How Does Content Marketing Fit into Your Martech Stack?


The world of martech (marketing technology) is massive and expanding every day. And unfortunately, many marketers suffer from "bright & shiny object syndrome". If you keep adding new tech, your stack may end up like a Jenga puzzle. So how do you avoid tech overload?

7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]


It's no secret that people who live in startup-filled cities have seen some of the wildest brand names. And, that variety in company names makes sense.

Adventures in Teamlancing Part 1: Becoming a Teamlancer


Earlier this year, we at ClearVoice found ourselves frequently discussing the concept of teamlancing , or the practice of working together as a team of freelancers.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.