Thu.Oct 22, 2020

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When Should I Stop Nurturing a Lead?

The Point

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. My response: We typically design nurture programs for inbound leads like content syndication in 2 stages, as follows: 1) quickly determining if the person has an immediate need or otherwise merits sales follow-up; and then. 2) staying in touch with that in

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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”.

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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. In what lasting ways remains to be seen. There will be permanent changes as well as evolutionary changes. What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other.

Design 226
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Founders: Market Yourself, Not Just Your Business

Webbiquity

Contributed post. Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers. After all, in most cases, consumers don’t put their trust in products–they put their trust in people.

Business 217
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Marketers Looking to Leverage Business from Existing Clients to Overcome COVID-19 Struggles

KoMarketing Associates

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. RSW recently published the “2020 RSW/US Agency New Business Report,” and statistics showed that garnering business from existing clients (64%) has been one of the most effective marketing tactics over the past four-to-five months.

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The Importance of Cybersecurity for E-Commerce

Spiralytics

Cybersecurity is woven into the very fabric of business operations and has special impacts on the e-commerce sector. Here's why. The post The Importance of Cybersecurity for E-Commerce appeared first on Spiralytics Inc.

Business 154
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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. Some experts say the writing is already on the wall: Black Friday, the most important shopping day of the year, is either dying or already dead.

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The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Content Marketing Institute

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading → The post The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More) appeared first on Content Marketing Institute.

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How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly. But that’s only half the equation. The other half is making sure that your lead generation strategy is mobile-friendly, too.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Solve Your B2B Content Production Dilemma

Hinge Marketing

Even without a global pandemic, economic unrest, and increased competition, there is a dilemma sweeping the globe and taking a toll on thousands of marketers. It doesn’t care what industry you are in or the size of your organization. You may feel that you have gotten relief from it one day—only to have it rear its ugly head and inflict pain a week later.

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Content Marketing Mistakes You’re Definitely Making

Benchmark Email

We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re slipping up, though, you might be losing out on a lot… The post Content Marketing Mistakes You’re Definitely Making appeared first on Benchmarkemail.

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EMEA Outbound Sales: ZoomInfo CEO on Selling Overseas

Zoominfo

We know what you’re thinking, outbound in EMEA? No way. But even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Schuck, for the audience at the 2020 SaaStock EMEA conference. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.

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Adventures in Teamlancing Part 1: Becoming a Teamlancer

ClearVoice

Earlier this year, we at ClearVoice found ourselves frequently discussing the concept of teamlancing , or the practice of working together as a team of freelancers. As a very wise man described it, teamlancing is “the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal, whether for a client or as a remote extension of a branded entity.” As someone who’s not only a long-time freelancer but also a mostly work-from-home independ

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of

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How to Get Real Leads from LinkedIn

FMG Suite

This webinar features a guest presentation from Seth Greene, CEO of Market Domination. Seth leads you through proven strategies to generate real leads from LinkedIn for your financial services practice. In this webinar, you’ll learn: How to optimize your linkedIn profile. How to get the right prospects’ attention on LinkedIn. How to generate real leads on LinkedIn without hours of manual labor every day.

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The content crisis: What it is and how to solve it

ClickZ

30-second summary: Every marketer knows, digital experiences require content; tailoring them to individual customers requires a lot. Sitecore calls this the content crisis. It’s the convergence of heightened customer expectations, the increasing importance and variety of digital channels, and the quantity of high-quality content needed to respond. It was here before the pandemic, but it’s only gotten worse.

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3 Tips for Properly Analyzing HubSpot’s Multi-Touch Attribution Reporting

SmartBug Media

Which of your marketing activities generates the most revenue? Not sure? You’re not alone. To help marketers better understand the impact their efforts have on the bottom line, HubSpot announced multi-touch attribution reporting at INBOUND 2019, and it has been available in enterprise accounts since October of that year.Configuring these reports is mostly straightforward.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. Did you know that segmented (a.k.a. personalized) email campaigns can drive a 700+% increase in revenue ?

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How to Create a WordPress Notification Bar in Minutes

Optinmonster

Do you want to create a WordPress notification bar to share important updates and promotions with your site visitors? Store owners and publishers use notification bars to grow their subscribers and sales. That’s because it’s the easiest way to bring your visitors’ attention to the news and offers you want them to know about. Today, we’ll look at how to add a WordPress Notification bar to your site in minutes.

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Meet me at the drive-in: How COVID-19 reinvigorated—and reimagined—an American pastime

Sprout Social

If you had told me at the beginning of 2020 that it would be the year that reinvigorated the American pastime of going to the drive-in, I wouldn’t have believed you. But 10 months and a pandemic into the year, I found myself watching the Drop Dead Drag Pageant at the Lakeshore Drive-In in Chicago. As the drag queens danced in their Halloween eleganza, cars honked and I sipped the brand-sponsored drinks supplied, I grew curious about what other socially distanced drive-in events people are flocki

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4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Moz

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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10 Future-Forward B2B Lead Generation Tactics 2021

Visitor Queue

It’s never too early to get the jump on next year’s lead generation strategies. With 2021 right around the corner, B2B businesses would do well to have a future-forward lead generation plan in place. Why not build off of last year’s lead generation tactics to scale up your efforts in 2021? In this guide, we’re […]. The post 10 Future-Forward B2B Lead Generation Tactics 2021 appeared first on Blog Visitor Queue.

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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

Hubspot

It's no secret that people who live in startup-filled cities have seen some of the wildest brand names. And, that variety in company names makes sense. When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly hints at their mission, differentiates them from competitors, or encourages prospects to learn more about them.

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8 Best Popup Builder Software for Your Website

Visitor Queue

Popups help you convert more leads on your website by simply displaying your product/service information and ways to contact you. There are multiple ways you can configure popups on your website. For example, you can trigger your popups when your visitors reach a certain place on your site, when they enter your site, when they […]. The post 8 Best Popup Builder Software for Your Website appeared first on Blog Visitor Queue.

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3 Ways to Grow Your Affiliate Business

Outgrow

3 Ways to Grow Your Affiliate Business. Caption: The U.S. affiliate marketing industry is growing steadily. (Source: Statista ). Getting into the affiliate marketing business can be as easy as slapping together a website with some content. However, actually growing the business to a point where you can earn a decent income is a different matter altogether.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Metadata Management: What It Is and How To Use It

Brandfolder

With the explosion of big data, the rise of the cloud, distributed architectures, and the IoT, nailing metadata management is essential for gaining total control over your data ecosystem. Metadata.

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3 Ways to Grow Your Affiliate Business

Outgrow

3 Ways to Grow Your Affiliate Business. Caption: The U.S. affiliate marketing industry is growing steadily. (Source: Statista ). Getting into the affiliate marketing business can be as easy as slapping together a website with some content. However, actually growing the business to a point where you can earn a decent income is a different matter altogether.

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16 Articles to Help With Lead Generation

BenchmarkONE

Your business cannot thrive unless you have a steady stream of leads coming in. You need leads to feed your inbound marketing strategy, and the more you have, the more chances you have to convert those leads into paying customers. . Lead generation will always be a contributing factor to your businesses’ success. It’s important that you are constantly thinking of different strategies so the well doesn’t dry up.