The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. My response: We typically design nurture programs for inbound leads like content syndication in 2 stages, as follows: 1) quickly determining if the person has an immediate need or otherwise merits sales follow-up; and then. 2) staying in touch with that in

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Tony Zambito

OCTOBER 22, 2020

The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. In what lasting ways remains to be seen. There will be permanent changes as well as evolutionary changes. What we know now is that traditional buyer-seller interaction is undergoing its most significant change yet in the 21 st century. The COVID-19 pandemic has set off a tectonic shift in how B2B companies buy from and sell to each other.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Webbiquity

OCTOBER 22, 2020

Contributed post. Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers. After all, in most cases, consumers don’t put their trust in products–they put their trust in people.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

OCTOBER 22, 2020

Can you remember the last time you worked in your office? Not just to grab your mouse and comfy chair, but actually entered the office before 9 AM and stayed until after 5? For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. I’m sure the story for many of you is the same. Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place.

Analysis 246

Analysis Ad brokers Content Work Management 246

Spiralytics

OCTOBER 22, 2020

Cybersecurity is woven into the very fabric of business operations and has special impacts on the e-commerce sector. Here's why. The post The Importance of Cybersecurity for E-Commerce appeared first on Spiralytics Inc.

Business 154

Business 154

Unbounce

OCTOBER 22, 2020

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. Some experts say the writing is already on the wall: Black Friday, the most important shopping day of the year, is either dying or already dead.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Content Marketing Institute

OCTOBER 22, 2020

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading → The post The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More) appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Content Paid Search Agency Positioning 144

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly. But that’s only half the equation. The other half is making sure that your lead generation strategy is mobile-friendly, too.

Conversion Rate 136

Conversion Rate Conversion SMS Mobile Marketing 136

Hinge Marketing

OCTOBER 22, 2020

Even without a global pandemic, economic unrest, and increased competition, there is a dilemma sweeping the globe and taking a toll on thousands of marketers. It doesn’t care what industry you are in or the size of your organization. You may feel that you have gotten relief from it one day—only to have it rear its ugly head and inflict pain a week later.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ClickZ

OCTOBER 22, 2020

30-second summary: Every marketer knows, digital experiences require content; tailoring them to individual customers requires a lot. Sitecore calls this the content crisis. It’s the convergence of heightened customer expectations, the increasing importance and variety of digital channels, and the quantity of high-quality content needed to respond. It was here before the pandemic, but it’s only gotten worse.

Content 129

Content High Quality Lead Paid Search Agency Advertising Channels 129

Benchmark Email

OCTOBER 22, 2020

We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy. If you’re slipping up, though, you might be losing out on a lot… The post Content Marketing Mistakes You’re Definitely Making appeared first on Benchmarkemail.

Content Marketing 126

Content Marketing Content Marketing & Strategy Marketing 126

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Social Media

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, outbound in EMEA? No way. But even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Schuck, for the audience at the 2020 SaaStock EMEA conference. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

ClearVoice

OCTOBER 22, 2020

Earlier this year, we at ClearVoice found ourselves frequently discussing the concept of teamlancing , or the practice of working together as a team of freelancers. As a very wise man described it, teamlancing is “the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal, whether for a client or as a remote extension of a branded entity.” As someone who’s not only a long-time freelancer but also a mostly work-from-home independ

Ad Agencies 111

Ad Agencies Copywriting Rules Consulting 111

FMG Suite

OCTOBER 22, 2020

This webinar features a guest presentation from Seth Greene, CEO of Market Domination. Seth leads you through proven strategies to generate real leads from LinkedIn for your financial services practice. In this webinar, you’ll learn: How to optimize your linkedIn profile. How to get the right prospects’ attention on LinkedIn. How to generate real leads on LinkedIn without hours of manual labor every day.

Linkedin 98

Linkedin Leads Lead Marketing Qualified Leads 98

SmartBug Media

OCTOBER 22, 2020

Which of your marketing activities generates the most revenue? Not sure? You’re not alone. To help marketers better understand the impact their efforts have on the bottom line, HubSpot announced multi-touch attribution reporting at INBOUND 2019, and it has been available in enterprise accounts since October of that year.Configuring these reports is mostly straightforward.

Multi-Touch Attribution 95

Multi-Touch Attribution Top of Funnel Lead Ranking Tips 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. Did you know that segmented (a.k.a. personalized) email campaigns can drive a 700+% increase in revenue ?

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Optinmonster

OCTOBER 22, 2020

Do you want to create a WordPress notification bar to share important updates and promotions with your site visitors? Store owners and publishers use notification bars to grow their subscribers and sales. That’s because it’s the easiest way to bring your visitors’ attention to the news and offers you want them to know about. Today, we’ll look at how to add a WordPress Notification bar to your site in minutes.

Banners 90

Banners Display Click Rate Custom Publishing 90

Moz

OCTOBER 22, 2020

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Google 83

Google Bundling Business Paid Search Agency 83

Visitor Queue

OCTOBER 22, 2020

It’s never too early to get the jump on next year’s lead generation strategies. With 2021 right around the corner, B2B businesses would do well to have a future-forward lead generation plan in place. Why not build off of last year’s lead generation tactics to scale up your efforts in 2021? In this guide, we’re […]. The post 10 Future-Forward B2B Lead Generation Tactics 2021 appeared first on Blog Visitor Queue.

Lead Generation 82

Lead Generation Tactics Generation Leads 82

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

OCTOBER 22, 2020

It's no secret that people who live in startup-filled cities have seen some of the wildest brand names. And, that variety in company names makes sense. When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly hints at their mission, differentiates them from competitors, or encourages prospects to learn more about them.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

Visitor Queue

OCTOBER 22, 2020

Popups help you convert more leads on your website by simply displaying your product/service information and ways to contact you. There are multiple ways you can configure popups on your website. For example, you can trigger your popups when your visitors reach a certain place on your site, when they enter your site, when they […]. The post 8 Best Popup Builder Software for Your Website appeared first on Blog Visitor Queue.

Software 81

Software Marketing Websites Best Practices Display 81

Outgrow

OCTOBER 22, 2020

3 Ways to Grow Your Affiliate Business. Caption: The U.S. affiliate marketing industry is growing steadily. (Source: Statista ). Getting into the affiliate marketing business can be as easy as slapping together a website with some content. However, actually growing the business to a point where you can earn a decent income is a different matter altogether.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Brandfolder

OCTOBER 22, 2020

With the explosion of big data, the rise of the cloud, distributed architectures, and the IoT, nailing metadata management is essential for gaining total control over your data ecosystem. Metadata.

Distribution 71

Distribution 71

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outgrow

OCTOBER 22, 2020

3 Ways to Grow Your Affiliate Business. Caption: The U.S. affiliate marketing industry is growing steadily. (Source: Statista ). Getting into the affiliate marketing business can be as easy as slapping together a website with some content. However, actually growing the business to a point where you can earn a decent income is a different matter altogether.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

BenchmarkONE

OCTOBER 22, 2020

Your business cannot thrive unless you have a steady stream of leads coming in. You need leads to feed your inbound marketing strategy, and the more you have, the more chances you have to convert those leads into paying customers. . Lead generation will always be a contributing factor to your businesses’ success. It’s important that you are constantly thinking of different strategies so the well doesn’t dry up.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Stevens & Tate

OCTOBER 22, 2020

Are you looking to increase your conversion rate? Call-to-Actions are an essential part of the conversion process, but what kinds of Call-to-Actions should you put on your website? CTAs should be simple yet effective, and should catch the attention of your visitors. The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.

Click Rate 68

Click Rate Template Conversion Rate Act-On 68