Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Search Engine Journal

JANUARY 3, 2023

ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT appeared first on Search Engine Journal.

SEO 145

SEO Examples Search Marketing Practices 145

Content Marketing Institute

JANUARY 3, 2023

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.

SEO 142

SEO Search Marketing Optimization Content Marketing 142

Contently

JANUARY 3, 2023

Artificial intelligence (AI) has made tremendous strides forward in recent years. One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including graphics and videos. It is creating new content at a rapid pace, not just consuming and processing existing content. This has massive implications for our culture and society.

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Buffer

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy.

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Search Engine Journal

JANUARY 3, 2023

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics. The post LinkedIn Announces 7 Updates Coming In 2023 appeared first on Search Engine Journal.

Linkedin 121

Linkedin Analytics Video Marketing Features 121

Ahrefs

JANUARY 3, 2023

In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I’ve learned that some specialists and marketing generalists are: Cannibalizing efforts between channels. Undervaluing organic search as a channel.

SEO 114

SEO Marketing & Strategy Marketing Strategy Advertising Channels 114

Search Engine Journal

JANUARY 3, 2023

From building custom dashboards that display GA data to automating complex reporting tasks, you can set it up using Python. Here's how to do it. The post How To Access Google Analytics API Via Python appeared first on Search Engine Journal.

API 114

API Analytics Google Display 114

CopyBlogger

JANUARY 3, 2023

If you want to get discovered as a writer, there’s an elephant in the room we have to first address. Continue Reading. The post How to Get Discovered as a Writer appeared first on Copyblogger.

Search Marketing 108

Search Marketing Features Content Marketing Content 108

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

JANUARY 3, 2023

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it. He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment.

Merchandising 107

Merchandising Lock-In Content Barriers 107

Search Engine Journal

JANUARY 3, 2023

On the latest episode of YouTube's official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023. The post YouTube Predicts What Will Go Viral In 2023 appeared first on Search Engine Journal.

Viral Marketing 105

Viral Marketing Youtube Trends Video Marketing 105

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. In this article, we will explore: CPGs’ reliance on third-party data. How using a CDP can help CPGs harness the value of first-party data.

Lead Ranking 102

Lead Ranking Lead Scoring Work Management Paid Search Agency 102

seo.co

JANUARY 3, 2023

The legal field is evolving into a more digital marketplace. More and more clients are looking for lawyers who can offer the best of both worlds- high-quality services with an innovative, tech-savvy approach. As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

HG Data

JANUARY 3, 2023

Held annually at HG’s Santa Barbara HQ, DevWeek is an immersive week of exploration and creative projects focusing on creating the next wave of data-driven solutions to empower business innovators with objective insights to make them more successful. The post House of Insights: DevWeek and Hackathon at HG appeared first on HG Insights.

Creativity 98

Creativity Business Companies 98

Search Engine Journal

JANUARY 3, 2023

WordPress Popup Maker plugin published an update to fix a flaw that could lead to a stored XSS exploit. The post WordPress Popup Maker Vulnerability Affects Up To +700,000 Sites appeared first on Search Engine Journal.

Leads 97

Leads Lead Marketing Qualified Leads 97

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. For many exhibitors, this usually involves scanning a name badge or business card through an app or scanner. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Search Engine Journal

JANUARY 3, 2023

Instagram Chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections. The post Instagram Chief Lists Top 3 Priorities For 2023 appeared first on Search Engine Journal.

Distribution 95

Distribution Content 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

TowerData

JANUARY 3, 2023

Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. 2023 will be a year of building on those 2022 initiatives to get even more traction.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Search Engine Journal

JANUARY 3, 2023

Reflected Cross-Site Scripting vulnerability may affect up to 70,000+ installs of WooCommerce Booster plugin. The post Popular Plugin for WooCommerce Patches Vulnerability appeared first on Search Engine Journal.

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Content Science Review

JANUARY 3, 2023

Learn about the four top content technology trends that businesses should watch out for in the coming year.

Trends 115

Trends Content Business Features 115

The Daily Egg

JANUARY 3, 2023

Backlinks help boost your domain authority, bring new traffic to your site, and are essential for any good SEO strategy. But this. The post 6 Easy Steps to Gain Relevant Backlinks to a New Website appeared first on The Daily Egg.

Relevance 81

Relevance Marketing Websites Domain SEO 81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Navigate the Channel

JANUARY 3, 2023

For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Ideally, you won’t just have a list of outlets, but of people with whom you’ve built a trusting relationship. You are trusted to deliver newsworthy and accurate information and they’re trusted to connect with you to go deeper for additional content.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

The Daily Egg

JANUARY 3, 2023

The impact of ecommerce fraud rises year after year. Losses from payment fraud have more than tripled in the last ten years, The post What Is Ecommerce Fraud Prevention All About? The Complete Guide appeared first on The Daily Egg.

eCommerce 67

eCommerce Marketing Websites 67

EveryoneSocial

JANUARY 3, 2023

It’s no one’s job to participate in an employee advocacy program — they have to want to! And it’s our and your responsibility to create the conditions for that to occur. Simply telling people to share your content may work for a time, but you’ll soon lose the majority of people’s interest. That’s why we think of an employee advocacy program as a flywheel.

Terms and Conditions 60

Terms and Conditions Paid Search Agency User-Generated Content Network Marketing 60

Kevin Indig

JANUARY 3, 2023

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GrowPowerful

JANUARY 3, 2023

There's a lot of marketing content out there that focuses on marketing ideas, strategies and tactics for marketers. Unfortunately, there's not many shows that focus on marketing strategy and marketing mechanics specifically for CEOs. Until Now. If you are a B2B CEO or Investor looking for a podcast , video series or blog to understand how Marketing drives growth, how the mechanics of marketing should work, or guidance on what to (or what not to) invest in marketing, then you should definitely ch

B2B Marketing 52

B2B Marketing B2B Marketing & Strategy Marketing 52

Acrolinx

JANUARY 3, 2023

Thinking long term about SEO What does it take to rank #1 on top search engines and keep outranking your competition over longer periods of time? SEO is … Continue reading "Findability: The Importance of a Sustainable SEO Strategy". The post Findability: The Importance of a Sustainable SEO Strategy appeared first on Acrolinx.

SEO 52

SEO Marketing & Strategy Content Marketing 52

Industrial Marketer

JANUARY 3, 2023

B2B writing is an essential skill for any marketer that sells B2B products or services. Unlike B2C writing, B2B writing can be somewhat tricky to master. Nevertheless, there are ways to make your B2B content outshine the competition. Inspired by this recent article from Semrush, here are seven best practices you can follow to achieve. Read more » The post Successful B2B Writing: 7 Best Practices appeared first on Industrial Marketer.

Practices 52

Practices B2B Best Practices B2B Marketing 52