Mon.Mar 16, 2020

LinkedIn Sales Navigator Isn’t Just For Sales


Guest post by Brooklin Nash. Marketing and sales are more connected (or at least, they should be aligned ) than ever. How are you closing the gap between the two? LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act. What Is Linkedin Sales Navigator?

50 Email Segmentation Tips You Need to Use Now


Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. In fact, 82% of marketers have reported an increase in open rates through mail personalization.


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Helpful Tools to Streamline Your Content Production Process

Content Marketing Institute

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how. Continue reading → The post Helpful Tools to Streamline Your Content Production Process appeared first on Content Marketing Institute. Company News

How to Be Productive in Times of Uncertainty


People are concerned for their wellbeing and businesses are uncertain about the economic future. As society spends more time in physical isolation, online communication has never been more important. Social Media News

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. According to HubSpot, marketers that blog consistently are 13 times more likely to see a positive ROI.

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Writing a Newsletter in 2020? Check out what these experts have to say!


Newsletters are blowing up again. In this age of content overload, people are looking to consume content that they want. They want personalized stories that they resonate with and newsletters are a perfect medium here. The incredible growth of quality newsletters like theSkimm and Morning Brew is the perfect example of their appeal. So this may be making you think: " I should also be starting a newsletter! " And I would tell you that is a great idea.

Training In The 21st Century: How To Teach Strategic Thinking For Tomorrow’s Leaders


We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes. The baby boomer generation is retiring at a more rapid pace every day. Members of the next demographic cohorts, Gen X and more so Gen Y, are stepping up to take their places in companies worldwide.

adjusting amid the COVID-19 outbreak


The impact of the ongoing COVID-19 outbreak is rapidly evolving, and so are the measures our communities are taking to ensure our health and safety. To do our part in those efforts, we’ve taken a number of proactive measures including all Fathomers working remote for the foreseeable future. We are committed to delivering the same excellent work our clients expect from their teams at Fathom.

6 Tips on Sending Effective Email During a Crisis


With the emergence of the coronavirus (COVID-19), brands are being forced to quickly act and adapt to a situation that changes daily. Email is the most powerful channel to stay connected to your customers , so brands are turning to their email marketing teams to keep customers and prospects informed—and to build trust in times of uncertainty. Is your inbox already filled with notifications about COVID-19? Ours are, too.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Expert Tips on Writing a Newsletter in 2020


Newsletters are blowing up again. In this age of content overload, people are looking to consume content that they want. They want personalized stories that they resonate with and newsletters are a perfect medium here. The incredible growth of quality newsletters like theSkimm and Morning Brew is the perfect example of their appeal. So this may be making you think: " I should also be starting a newsletter! " And I would tell you that is a great idea.

Real-time digital insights & automation: Powering digital marketer’s performance


30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. In this article, we’ll take a look at two areas of great opportunity—two places you can focus to tackle these challenges head-on: real-time insights and real-time automation.

How to work from home when your kids are there too

Heinz Marketing

Most of the “how to work from home” blog posts I read last week missed one important element – how do you do it when your kids are stuck home with you as well?! I posted this question on LinkedIn last week hoping that other parents facing this new reality for the new couple/few weeks would have some ideas (proven or otherwise). And boy did you guys deliver ! With more than 300 comments and counting, I highly recommend working parents check out the thread directly.

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The Coronavirus pandemic has brought businesses to a halt! Workers have been sent home, events have been cancelled and face-to-face meetings have become extinct. Marketing Doesn’t Have to Lose a Step! We have assembled a panel of marketing leaders and innovators from some of the world renowned companies to enlighten us about the challenges presented to marketing. Our panel discussion will examine how: Coronavirus pandemic is changing the face of marketing.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Avoid a Social Media Crisis During COVID-19


Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic.

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later? If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

The Complete Guide to TikTok Advertising for Marketers


blockquote.tiktok-embed { all: unset !important; important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; important; }. When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Here’s your complete guide on how to advertise on TikTok.

How Oktopost Is Responding to COVID-19


To our customers, partners and community: In response to the global coronavirus outbreak, Oktopost is closely monitoring the developing situation and taking proactive steps to make sure that our employees are safe while ensuring continuity of business operations. Our teams in Atlanta, London and Tel Aviv have already transitioned to work from home according to recommendations from local public health officials.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Deliver the Personalized Experiences Consumers Want


According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an individual.” In retail, this means that in order to be successful, brands need to make customers feel that they’re paying attention to their unique interests, wants, and needs to help them create an emotional connection to the brand. And these personalized experiences must happen across multiple channels. Customer Experience

Why Remote Works


Working remotely is the dream, isn’t it? Many office workers sitting in cubicles see it that way. Managers see it that way too, but also fear it is a productivity killer. At Convert, we’ve perfected “work from home”. It works for us now, but we’ve come a long way to create a reliable system. Remote Work

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3 Ways to Make Your Complicated Product Website Easy to Understand

SmartBug Media

Regardless of the complexity of your products or services, when it comes to your website, you have one goal: Make your website easy to browse, easy to navigate, and easy to understand. A lot of that ease of use comes back to educating your website visitors, especially in more technical industries such as manufacturing. One UX expert has developed a website-specific knowledge gap , which is the amount of information a user needs to know in order to successfully use your website.

7 tips to rev up your LinkedIn marketing game

Sprout Social

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. So if you’re not on the platform already or if you haven’t been using it to its full potential, it’s time you reconsider. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. In this post, you’ll discover some of the best ways to improve your LinkedIn marketing efforts–whether you’re marketing yourself or your company.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Ideas For Revenue Teams To Make Uncertain Times A Little Better


There’s no shortage right now of tips for how to work from home and how to run virtual events ( including ours ). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and resources. Though it’s tempting to say “business as usual” because that should create stability, it’s not our best bet. In fact, it may be impossible.

Coronavirus Canceled Your Event? Here’s What Marketers Can Do Now


The understatement of the century: We’re feeling the blow from Coronavirus. As marketers, nowhere is being hit harder than the event marketing front. So, in the spirit of hope and support for my fellow demand generation and event. The post Coronavirus Canceled Your Event? Here’s What Marketers Can Do Now appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Customer Experience Demand Generation Featured The Future of Content

How to Know the Right Website Builder for Your Business Website

Altitude Branding

A business website is now an important asset for any company, especially in this increasingly digital world. If you want to have a home for your business on the Internet, then you definitely need to get a business website up and running. Luckily, there are plenty of options available online that makes it easier for you to know how to build your website. If you still don’t have a business website, then the first thing you need to consider is which website builder you want to use.

Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws


Does your marketing team fear tighter privacy laws? It shouldn’t. The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. The result? Better email experiences for everyone.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.