Tue.Dec 05, 2023

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The Value Add of Channel Marketing for CMOs

SmartBug Media

Channel marketing is a strategy businesses can use by working with third parties to take your products or services to a larger audience. It helps organizations to quickly go to market and scale no matter what size an organization is. In this article, we’ll highlight the value add of channel marketing for CMOs. Why CMOs Should Implement Channel Marketing If you’re a CMO looking to diversify your lead sources, channel marketing shouldn’t even be a question.

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Decipher the Ecosystem Map to Unlock Growth Possibilities | What’s Your Edge?

Vision Edge Marketing

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Just as solving a puzzle requires fitting the pieces together, businesses can strategically connect the dots of their ecosystem to create a comprehensive picture of growth and success.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce Marketing Cloud

You have managed systems rollouts and cloud migrations. In the last decade, you have modernized legacy systems, connected and disconnected applications, and amped up cybersecurity. And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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AI driving an exponential increase in marketing technology solutions

Martech

The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase.

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SEO Writing: 8 Steps to Create Search-Optimized Content

Ahrefs

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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Greater Investment in Cookie Alternative during Record-Breaking Thanksgiving Weekend

33Across

Holiday shoppers broke another record with 200.4 million consumers shopping from Thanksgiving Day to Cyber Monday, up more than 18 million year-over-year. After a soft start to 2023 due to economic concerns and low consumer confidence, many analysts lowered their. The post Greater Investment in Cookie Alternative during Record-Breaking Thanksgiving Weekend appeared first on 33Across.

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AI-powered cold email: A nightmare in the making?

Martech

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. It’s like calling someone you’ve never met to arrange a dinner date. (Do people even do that anymore?) Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Aasaan Review

The Daily Egg

Creating a storefront that’s fast for your customers and easy to build for you—that’s a challenge. It’s even harder if you’re a. The post Aasaan Review appeared first on The Daily Egg.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors. In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities.

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all.

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Before You Start an AI Strategy, Make the Case To Stop

Content Marketing Institute

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content Pruning: Get Rid of Low-Quality Content to Improve Your Website’s Performance

DivvyHQ

Have you pruned your website content lately? If you're not sure what that is, or what the process entails, guest contributor Joanne Camarce from Codeless.io has a killer guide on the DivvyHQ blog today. Much like a tree that can get bogged down with dead branches and leaves, websites need pruning, too. This process can have a big impact on search rankings and conversions.

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ANA study finds 25% of programmatic ad dollars are wasted

Martech

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

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Competitive Analysis: The Lean Guide (With Template)

Ahrefs

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).

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Revenue Growth Stalled? You’re Missing One of Three Vital Ingredients

Square 2 Marketing

As we wrap up 2023, it’s appropriate to reflect on the year, and if you’re like most business leaders, you probably didn’t do as well as you expected or would have liked. That’s because you’re missing something. Every business has a system for paying its bills, for purchasing, for hiring and for managing the finances, but when it comes to revenue generation, almost no company has a revenue generation system.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Periodic Table of Demand Generation: A Glossary

PureB2B

DemandScience's Periodic Table of Demand Generation presents you with a guide and glossary of demand generation terms and definitions.

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The Age of the AI-Powered Buyer: 4 Big Shifts Sales Teams Must Know About [Data]

Hubspot

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent. We've entered, what I call, "The Age of the AI-powered buyer." In this post, we’ll dig into the data to help you prepare for one of the most disruptive shifts we’ve seen in years.

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Innovate. Adapt. Award: Nominate Your #B2BMX Trailblazer!

B2B Marketing Exchange

Nominate a Marketer to Win a Free Trip to #B2BMX! At the B2B Marketing Exchange , we believe in the power of young marketing professionals to transform the industry. Our theme for this year’s #B2BMX is “Innovate. Adapt. Diversify.” — and we’re on a mission to honor a rising B2B marketer who embodies these principles. #B2BMX, taking place February 26-28, 2024 at The Phoenician Resort in Scottsdale, is not just an event; it’s a launchpad for career growth.

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Qualified vs. LeanData: Why You Need Both

LeanData

If you’re comparing features of Qualified vs. LeanData, you may be surprised to know: We are customers of each other. Learn how Qualified and LeanData are better together. The post Qualified vs. LeanData: Why You Need Both appeared first on LeanData.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 sales training objectives to master for stronger revenue results

Seismic

Your sales team can only go so far without proper training and enablement. To empower new and seasoned sellers alike to efficiently and consistently close deals, it’s up to revenue leaders like you to provide them with the skills, content, tools, and insights they need to succeed. That’s why the best sales training programs don’t end after onboarding.

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Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging

Acrolinx

In this episode, Amanda explains how only when PR and marketing work together can enterprises create newsworthy and consistent messaging. The post Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging appeared first on Acrolinx.

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Four things tech vendors need to know about AI implementation

B2BMarketing.net

With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. But how will it affect the tech space in B2B marketing? Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. Understand the implications of AI – what are you trying to achieve?

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

An electric buzz fills the air as you anxiously approach the slot machines. You reach into your pocket, grab a few coins, pull the handle, and wait. What happens next is anyone’s guess. Running paid ad campaigns without experiments is no different than gambling. If you aren’t experimenting with your audiences, ads, and assets, you’re placing big bets on what you think will win over your audience (pun intended).

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui