Schubert B2B
AUGUST 20, 2018
If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers.
ViewPoint
AUGUST 20, 2018
Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Sales reps need leads that have been carefully qualified and properly and consistently nurtured increasing the likelihood of a sale.
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Marketing Insider Group
AUGUST 20, 2018
Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close. In business-to-business, […]. The post The Four P’s of B2B Marketing Just Aren’t Enough Anymore appeared first on Marketing Insider Group.
Zoominfo
AUGUST 20, 2018
Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). While its name implies marketing automation is strictly for marketers, sales teams can also use marketing automation to boost productivity and efficiency.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 20, 2018
Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, customer experience is the top priority for 71% of B2B businesses. 37% […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
AUGUST 20, 2018
Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.).
JotForm
AUGUST 20, 2018
There is a horror story out there. Man is feeling overwhelmed, begins compiling a to-do list. Three bullets turn into ten — ten bullets turn into twenty. Moments later, he finds himself in hand-to-hand combat with a to-do list so long and so vast it resembles the spiraling tentacles of a giant sq.
Brandpoint
AUGUST 20, 2018
In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to Google. This document also states that demonstrating a high level of expertise, authoritativeness and trustworthiness (E-A-T) is one of the most important characteristics of high-quality content.
Fusion Marketing Partners
AUGUST 20, 2018
Seven Strategies to Accelerate Revenue Growth In its most basic form, Sales Transformation is ensuring you have equipped your sales […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ignite
AUGUST 20, 2018
It’s ironic that one of the most intimidating challenges facing decision makers is making decisions! In businesses large and small, leaders must allocate resources and set priorities in the face of uncertainty.
JotForm
AUGUST 20, 2018
The do good feel good phenomenon is similar to the domino effect. Person A does something good for Person B. Person B gets a ‘happiness high’ and wants to spread their positive feelings, so they do something good for Person C. Queue the chain reaction. When happy dominos start falling, p.
Hubspot
AUGUST 20, 2018
After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Since they introduced key product updates like video, stories, and IGTV, Instagram now boasts over 1 billion monthly active users who spend close to an hour scrolling through the app each day they log in.
Kapost
AUGUST 20, 2018
Like so many strategies and tools employed by today’s B2B marketers, the content calendar is nothing new. In fact, it’s something many of us likely associate with traditional print publishers, The post [Webinar] How Kapost Optimizes Our Content Calendar appeared first on Kapost Content Marketing Blog.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
AUGUST 20, 2018
What does it mean to do something “like a girl”? This is the question Always asks in its empowering 2014 #LikeAGirl campaign , which sought to exploit and forever bury the term “.like a girl”. Turning an insult into a bold movement of confidence not only brought revenue and popularity to the Always brand, but the 2014 campaign also won an Emmy, a Cannes Grand Prix award, and the Grand Clio award — a recognition practically unheard of in the advertising world.
EMagine B2B Blog
AUGUST 20, 2018
As the premier digital marketing agency for the Health sectors, we have a responsibility we take very seriously. When working with clients who literally save and extend lives , the role of marketing takes on a different meaning. Download our brochure now. Sure, there’s always a “fun” component to marketing. The creative process, the exciting moment when a website or campaign goes live.
Hubspot
AUGUST 20, 2018
ATTENTION. As marketers, before we can create interest and compel action, we must get our audience’s attention. That’s the job of the headline copy, which can take many forms: It can be the subject line of an email. It can be the title of an article or press release. It can even be the first sentence of hand-written note. Whatever the context, one fact remains constant: The headline is the most important sentence on the page.
Brandpoint
AUGUST 20, 2018
Virtual assistants are continuously improving on their abilities to understand voice commands and respond to them with accuracy and comprehensiveness. Consequently, voice search is becoming more accessible; its use is growing steadily. Android reports that 1 in 5 searches on mobile in the U.S. are voice searches and it’s expected that by 2019, 67 million voice-assisted devices will be in use in the U.S. alone.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Standard
AUGUST 20, 2018
Oftentimes when content marketers are looking for successful new strategies, their initial instinct is to turn to established success stories within their own fields. The approach makes sense. If you want to become the best, shouldn’t you take tips from the current best? However, after a few cycles or campaigns, brands may feel like they’ve hit a wall when creating content that’s tried-and-true in their particular niche.
Acrolinx
AUGUST 20, 2018
Consistency is one of the keys to good content. It’s what helps your audience feel like your company is always speaking to them with one clear voice, even … Continue reading "Why Are Corporate Style Guides So Hard to Enforce?". The post Why Are Corporate Style Guides So Hard to Enforce? appeared first on Acrolinx.
nDash
AUGUST 20, 2018
Editor’s Note: The following blog is part t hree of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field. . First you learned how to create a killer bio and resume. Then you learned how to position yourself as an expert. Now it’s time to learn how to ask for — and receive!
Engagio
AUGUST 20, 2018
Companies have recognized that traditional inbound marketing programs (and even the marketing automation tools that support them) were designed primarily for a certain kind of deal – high velocity, short cycle, often lower value deals. For many organizations, this inbound strategy worked up to a point. However, ultimately teams end up realizing these deals are lower value, have higher churn rates, and don’t leave much room for expansion opportunity.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Marketing In Real Life
AUGUST 20, 2018
For our latest advertising spotlight, these ads earn applause for standing out in the August 2018 issue of Powder/Bulk Solids. Since it reaches 37,040 print subscribers plus thousands more digital edition subscribers and costs several thousand dollars per page, advertisers would be wise to pay attention to what drives response, consider the needs of the target audience, minimize techno-speak and avoid being too cute and clever.
The ROI Guy
AUGUST 20, 2018
Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”. Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. An ever growing buying committee, an inability to differentiate look-alike options, frugality and risk aversion, are all conspiring to make purchase decisions more difficult.
Velocity Partners
AUGUST 20, 2018
(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic , all about the strategy, execution and history of ‘Brinker’s Beast’ ). I’ve always admired Scott Brinker from afar (and sometimes, awkwardly, from a-near). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio.
RebelMouse
AUGUST 20, 2018
Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. denied. But since January's sweeping friends-and-family algorithm update, publishers have seen a dramatic decline on the platform. A recent report by Buffer found that Page engagement has decreased by 50%.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Heinz Marketing
AUGUST 20, 2018
By Matt Heinz, President of Heinz Marketing. Late in 2015 we started a show called Sales Pipeline Radio which runs live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics with a focus on sales development and inside sales priorities.
Magisto
AUGUST 20, 2018
Hello and welcome to our blog! I’m Cindy – Social Media Manager & Head of Community here at Magisto. Today I’m going to walk you through the steps for you to kick-start your branded video strategy. When I first joined Magisto – this was one of the features that stood out to me as an EXTREMELY fast and efficient tool for me to create some consistency across our videos.
Allocadia
AUGUST 20, 2018
In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Read more posts from this series. Linlin Li. Vice President, Marketing Operations and Strategic Projects at Centrify. Linlin leads marketing operations at Centrify, a California-based next-gen identity and access management company that delivers Zero Trust Security Solution.
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