Wed.Sep 20, 2023

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Bridging the Gap: The Crucial Role of Sales Insights in Enhancing B2B Marketing Messaging

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the fast-paced world of B2B marketing, effective communication is critical to winning over potential clients and nurturing existing relationships. While marketing teams are often tasked with crafting compelling messages to reach their target audience, there’s a valuable resource they sometimes overlook – their sales counterparts.

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Why Journalistic Content Is Important for B2B

The Mx Group

Engaging B2B content requires taking a journalistic approach. Here are five tips for creating B2B content that will move your buyers through the marketing funnel.

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice.

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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Top Rank Marketing

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Power of Audience Analysis

Leading Results Rambings

In today's fast-paced digital world, businesses face an unprecedented challenge – capturing the attention of their target audience amidst a constant flood of advertisements and promotional messages. To succeed in this hyper-competitive landscape, understanding your target audience is not just an advantage; it's the key to unlocking success. At Luna Creative Marketing, we recognize the power of audience analysis and the immense value it brings to our clients' marketing efforts.

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How To Work AI Into Content Marketing (in a Way That Works for You)

Content Marketing Institute

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

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Why women must have a voice at the AI table

Martech

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Although it creates a world of exciting possibilities, it also creates — almost inherently — risks of bias and exclusion. Avoiding those traps, she told us, will require “a whole chain of decisions and strategies such as ensuring diverse datasets, ensuring diverse teams, ensuring ethica

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Accredible Review

The Daily Egg

You love learning. We love learning, too. And while you’re at it, it’s nice to get certificates for completing a workshop or. The post Accredible Review appeared first on The Daily Egg.

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AI for all: How anyone can create AI solutions

Martech

Martech is flooded with solutions. You name a problem, and there’s likely a software promising to solve it. But what happens when you find a unique challenge that doesn’t have a ready-made answer? You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Strategies and Trends for Effective Digital Advertising

Stevens & Tate

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing.

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Salesforce says an internal action caused service outage

Martech

There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. “From Salesforce we call into AWS and we introduced a change in that permission that caused this error.

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On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO

CopyBlogger

What’s worse — no traffic or traffic with no conversions? No matter the answer, you lose. That’s why one of. Continue Reading The post On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO appeared first on Copyblogger.

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Unleash the untapped power of email address intelligence

Martech

Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Velocity Partners

Here’s a question for you: What do buzzwords and That One Guy You Hate have in common? You guessed it. They both sneak into every conversation and meeting as if they own the place — but lack the substance to back up their swagger. And, yeah, they both tend to elicit eyerolls and exhaustion. But, unlike That One Guy, buzzwords are innocent bystanders.

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Channel99 announces verification pixel technology for B2B

Martech

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow. Today’s announcement fulfils the promise. “The platform is really a much more robust solution,” Golec told us. “It connects with your CRM.

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Introducing Creatopy’s Zapier Integration

Bannersnack

3 minutes read In today’s fast-paced digital landscape, efficiency and automation are key to staying competitive. That’s why Creatopy is introducing its Zapier integration–a powerful tool that allows creative teams to automate ad production at maximum capacity. In this article, we’ll walk you through the details of the Zapier integration and explore how you can benefit from it to make your work easier, whether you’re a designer or a marketer.

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The Persuasive Power of the Infographic

Navigate the Channel

The proof that infographics work to boost and enhance content marketing is everywhere. Books. Blogs. Articles. Companies across industries use infographics frequently in countless educational, promotional and training materials. And software companies that help untrained-in-design humans create images and infographics are ubiquitous. As far back as 2014, the Harvard Business Review was touting how an effective infographic is “an instant revelation” and knowledge in a nutshell.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Best 10 Conversational AI for Sales

Hubspot

The right words don’t always come easy. It can even take hours to put an email together. Thankfully, there’s AI for that. Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

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How to build true demand in today’s buyer’s market, with Manuel Rietzsch

Rev

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. “It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. “There was much less information out there, and buyers had to engage with vendors much sooner in the cycle to get that information.

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INBOUND 2023 Recap: Curating a Remote-First Culture

SmartBug Media

Guest author Rachel Dong is an associate marketing manager on the SEO team at HubSpot How did SmartBug, a full service digital agency and an elite HubSpot partner, go from a company of one employee to 200 strong—and do so while being completely remote? At HubSpot’s INBOUND 2023, SmartBug CEO Jen Spencer answered this question by sharing her unique perspective on building a remote-first, employee-friendly work environment.

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Importance of Storytelling in Branding and Content Marketing

Valasys

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? There’s a reason for this: people appreciate hearing stories because they may make tough subjects seem more reachable. When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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FunnelKit Review

The Daily Egg

From the moment a customer lands in your ecommerce store, a lot needs to happen for them to make a purchase. You’ve. The post FunnelKit Review appeared first on The Daily Egg.

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Ex. Salesforce, Zendesk, & Slack CMO Teaches Us About Brand, PLG, & Marc Benioff

Confessions of a B2B Marketer

Follow Bill Macaitis on LinkedIn Macaitis Advisory on LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle

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Transform Your Manufacturing Marketing Approach with Inbound Coaching

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If you’re here, there’s something not going quite right with your marketing. Likely, you’re under the gun to prove ROI for the efforts you’ve been accomplishing and realize the current path just isn’t going to cut it.

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Why data attribution matters

illumin

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? What is data attribution? Data attribution, also commonly referred to as marketing attribution, is the association of data points with specific marketing activities.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Most of the changes have been positive. Audience targeting has advanced by leaps and bounds. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

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The Benefits of Using an Email Editor for Your Campaigns

Benchmark Email

Wouldn’t it be wonderful if you were able to harness the full potential of your email campaigns without being restrained by technical complexities or design limitations? Enter the email editor. In this article, we’ll discuss the advantages that an email editor brings to the table, revolutionizing the way marketing professionals craft and deliver their messages.… The post The Benefits of Using an Email Editor for Your Campaigns appeared first on Benchmark Email.

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Digital Marketing: How the Paid Traffic Game Has Evolved Over the Years

Valasys

Digital marketing has existed now for many years. One of its primary purposes is the promotion of websites. As a business, if you don’t promote your website the right way, you’re likely not going to get the number of visitors and conversions you want. You can contact an excellent digital marketing agency in Utah if you’re based in that state and have a website you’d like to promote.

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