Wed.Sep 11, 2019

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.

Brand 224

Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts.

The 5 Tensions Keeping You From Achieving Predictable Pipeline Nirvana

Heinz Marketing

By Matt Heinz , President of Heinz Marketing – Originally posted on Demandbase. Leadership is about solving problems and building consensus. What’s working well already gets less attention, for better or worse.

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.

Brand 223

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: Most Content Marketers Now Strive to Increase Brand Awareness

KoMarketing Associates

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve.

Report 170

More Trending

Three Powerful Ways to Market Your E-commerce Business

Biznology

There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. It’s estimated there will be 1.92

Influencer Marketing: How to Engage and Convert

Modern Marketing

Influencer marketing is all the rage these days in the digital marketing world, but what is it exactly and how can you best take advantage of it? What is Influencer Marketing? First, you might ask: what is an influencer?

How to Create a Better Distribution Plan to Get Your Content Seen

Content Marketing Institute

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.

5 Steps to Developing Successful Pillar Content

Single Grain

NOW WITH MORE! This post on pillar content has been updated for 2019 and beyond. Enjoy!

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Long Should Videos Be? The Ultimate Guide to Video Length

Vidyard

Most marketing videos should be two minutes or less. Generally. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. The earlier the stage, the shorter. The later, the longer.

Video 120

Unfair Advantage: How AI Targeting Creates Big Value

LeadCrunch

How you can create your unfair competitive advantage by applying AI to lead targeting. An interview with Olin Hyde, CEO of LeadCrunch. By Ton Dobbe – Chief Inspiration Officer , Value Inspiration.

Target 113

Do you need to call in backup? Here Are 5 Use Cases for Outsourcing Email Work

Litmus

Let’s talk about outsourcing email marketing, because even marketing heroes need sidekicks sometimes. With an average ROI of $42 for every $1 spent, it pays to get email marketing right. For many companies, that means hiring the best people to handle the efforts in-house.

Case 71

Easy Tips to Incorporate Video into Your B2B Website

BOP Design

Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go on.

Video 68

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Data-Driven Marketing: Why Consumers Hold All the Cards

Martech Advisor

Incorporating data-led decision-making is often touted as the best way of staying one step ahead of the competition, but we need to proceed with caution. Just because the data says a piece of content posted at a certain time will work well, doesn’t mean it will.

Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts.

How to Use Your Net Promoter Score for Continued Growth

Launch Marketing

One metric rises above the rest when it comes to tracking and measuring the organic growth potential that resides in your customer base.

An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Google News Digest: Possible Algo Updates, New Quality Rater Guidelines, Nofollow and More

SEMrush

In this digest, you will learn about recent reports of Google Algorithm updates, the new nofollow attributes (and how the industry feels about them), learn about the Quality Rater Guidelines Update, see new features in Google Search Console, and so much more.

B2B Buyers Know Their Customers. Does Amazon?

Martech Advisor

Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping.

On-Demand Content Strategy; Why Gluttony is King…

Inbox Insight

The key to successful B2B demand generation is keeping your audiences continuously engaged. This means sustaining their appetite for content and serving it to them in ways they can’t resist.

Pharma Content Marketing – Do Keywords Count?

MarketMuse

MarketMuse conducted an in-depth analysis of over 86 diabetes-branded websites and this is what we discovered. The post Pharma Content Marketing – Do Keywords Count? appeared first on MarketMuse. Case Studies

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality?

Working with Facebook Influencers: What to Do (& What Not to Do)

Convert

Since the Cambridge Analytica Scandal, Facebook has been in a state of free fall. In a bid to win back the trust of their audience, they decided to revamp their newsfeed as well. This, in turn, reduced the organic reach of business pages. Then, brands started spending more on paid promotions.

Trust 56

How to Make a Patreon Cover Photo – The Best Practices, Tips, and Tricks

Bannersnack

If you’re an influencer, then you’ve most likely heard of Patreon. But considering the slim chance that you haven’t heard of Patreon, I’ll give you a little summary of what it is. The short summary would be: Patreon is a membership platform that makes it easy for creators to get paid. As […]. Advertising Design News & Updates

Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference

Brandpoint

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. And I’m here to report…I’m tired.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.