Wed.Sep 11, 2019

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.

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Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts.

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The 5 Tensions Keeping You From Achieving Predictable Pipeline Nirvana

Heinz Marketing

By Matt Heinz , President of Heinz Marketing – Originally posted on Demandbase. Leadership is about solving problems and building consensus. What’s working well already gets less attention, for better or worse.

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.

Brand 279

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Report: Most Content Marketers Now Strive to Increase Brand Awareness

KoMarketing Associates

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve.

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Three Powerful Ways to Market Your E-commerce Business

Biznology

There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. It’s estimated there will be 1.92

Influencer Marketing: How to Engage and Convert

Modern Marketing

Influencer marketing is all the rage these days in the digital marketing world, but what is it exactly and how can you best take advantage of it? What is Influencer Marketing? First, you might ask: what is an influencer?

Unfair Advantage: How AI Targeting Creates Big Value

LeadCrunch

How you can create your unfair competitive advantage by applying AI to lead targeting. An interview with Olin Hyde, CEO of LeadCrunch. By Ton Dobbe – Chief Inspiration Officer , Value Inspiration.

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How to Create a Better Distribution Plan to Get Your Content Seen

Content Marketing Institute

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Google News Digest: Possible Algo Updates, New Quality Rater Guidelines, Nofollow and More

SEMrush

In this digest, you will learn about recent reports of Google Algorithm updates, the new nofollow attributes (and how the industry feels about them), learn about the Quality Rater Guidelines Update, see new features in Google Search Console, and so much more.

How to Write a SMART Goal [+ Free SMART Goal Template]

Hubspot

There's almost nothing more gratifying than the feeling you get when you accomplish a goal. Whether you're pressing "Publish" on a blog post or collecting initial analytics on a campaign months in the making, it's undeniably satisfying to know you've successfully finished a task.

LinkedIn LeadGen Tips for Cyber Security Marketers

Marketing Envy

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space.

Do you need to call in backup? Here Are 5 Use Cases for Outsourcing Email Work

Litmus

Let’s talk about outsourcing email marketing, because even marketing heroes need sidekicks sometimes. With an average ROI of $42 for every $1 spent, it pays to get email marketing right. For many companies, that means hiring the best people to handle the efforts in-house.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Cleaning Up Offline Sources: How to Use HubSpot Workflows for Closed-Loop Reporting

SmartBug Media

Gathering original source data is key to pulling closed-loop reporting in HubSpot. Original source data tells us how users originally came into the database. By default, contacts that are imported via CSV have “offline source” as their original source.

Easy Tips to Incorporate Video into Your B2B Website

BOP Design

Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go on.

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10 Characteristics of Professional Services Firms that Influence Their Valuations

Hinge Marketing

Hinge specializes in providing marketing and related services for professional services firms. I use a slightly different term to describe the same kinds of companies – specialty services firms.

How to Make a Patreon Cover Photo – The Best Practices, Tips, and Tricks

Bannersnack

If you’re an influencer, then you’ve most likely heard of Patreon. But considering the slim chance that you haven’t heard of Patreon, I’ll give you a little summary of what it is. The short summary would be: Patreon is a membership platform that makes it easy for creators to get paid. As […]. Advertising Design News & Updates

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Data-Driven Marketing: Why Consumers Hold All the Cards

Martech Advisor

Incorporating data-led decision-making is often touted as the best way of staying one step ahead of the competition, but we need to proceed with caution. Just because the data says a piece of content posted at a certain time will work well, doesn’t mean it will.

Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts.

How to Use Your Net Promoter Score for Continued Growth

Launch Marketing

One metric rises above the rest when it comes to tracking and measuring the organic growth potential that resides in your customer base.

Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference

Brandpoint

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. And I’m here to report…I’m tired.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

B2B Buyers Know Their Customers. Does Amazon?

Martech Advisor

Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping.

SEO Content Writing vs. SEO Copywriting: Is There a Difference? via @seocopychick

Search Engine Journal

What is SEO copywriting? Is there a difference between content writing and copywriting? Find out here. The post SEO Content Writing vs. SEO Copywriting: Is There a Difference? via @seocopychick appeared first on Search Engine Journal. Content Marketing SEO

An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online.

5 Steps to Developing Successful Pillar Content

Single Grain

NOW WITH MORE! This post on pillar content has been updated for 2019 and beyond. Enjoy!

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Working with Facebook Influencers: What to Do (& What Not to Do)

Convert

Since the Cambridge Analytica Scandal, Facebook has been in a state of free fall. In a bid to win back the trust of their audience, they decided to revamp their newsfeed as well. This, in turn, reduced the organic reach of business pages. Then, brands started spending more on paid promotions.

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No Company Is Too Big to Embrace Agile — Just Ask Microsoft

Martech Advisor

Microsoft's history teems with innovation, but the company struggled with unsuccessful product releases until it adopted an agile mentality companywide.

Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality?