Content Marketing Institute
DECEMBER 15, 2022
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.
Contently
DECEMBER 15, 2022
Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results.
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Engagio
DECEMBER 15, 2022
By knowing when a product's renewal date is approaching, marketers and sales representatives can strategically target accounts at a time when they are most likely to switch to YOU from a competitive offering. The post Timing is Everything: Streamline your GTM with product renewal intelligence appeared first on Demandbase.
Search Engine Journal
DECEMBER 15, 2022
Running large-scale SEO campaigns, handling PPC or social campaigns for large enterprises? Read this guide to fully understand the difference between SaaS enterprise and B2B. The post What Is Enterprise SaaS? (With Examples) appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
DECEMBER 15, 2022
Among the eight options we review below, Semrush Listing Management is our favorite local SEO tool. Semrush is a well-known keyword research. The post Best Local SEO Tools Compared appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CopyBlogger
DECEMBER 15, 2022
Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic, Continue Reading. The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger.
Search Engine Journal
DECEMBER 15, 2022
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. The post Google E-E-A-T: How To Demonstrate First-Hand Experience appeared first on Search Engine Journal.
Martech
DECEMBER 15, 2022
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.
Conversica
DECEMBER 15, 2022
First, before we begin, if “ChatGPT” means nothing to you, it’s time to open up another tab and go check it out. . ChatGPT, as the name infers, is based on OpenAI’s GPT technology and is the conversational chatbot that has garnered more attention in the media than any AI technology to date. . ChatGPT has teachers worrying they will soon be rendered obsolete.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
DECEMBER 15, 2022
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on Search Engine Journal.
Anyword
DECEMBER 15, 2022
What is AI Copywriting? AI copywriting uses artificial intelligence (AI) to help create content by using algorithms to analyze the target audience, their interests, and other factors in order to generate copy that is tailored to the individual needs of the user. In recent years, AI copywriting has become increasingly popular due to its ability to produce higher quality, more engaging content at a much faster rate than traditional copywriting methods.
Industrial Marketer
DECEMBER 15, 2022
Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. In fact, 87% of B2B marketers say video has increased their website traffic. As more and more people are spending more time online, the marketing world is reinventing itself in the digital playing field. The pandemic sped up this reinvention, Read more » The post 5 Ways Marketing Videos Can Help Industrial Businesses Reach Their Target Audiences appeared first on Industrial Marketer.
HG Data
DECEMBER 15, 2022
As our 20th award of 2022, HG Insights has won Inc.’s Best In Business Award in the SaaS category to top off an award-winning year! Inc.’s Best In Business Awards honor companies that have made an extraordinary impact in their fields and on society. It is a rare and special honor that only the most … The post Inc. Names HG Insights ‘Best In Business’ in SaaS category appeared first on HG Insights.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannersnack
DECEMBER 15, 2022
5 minutes read With interest rates, inflation rates, and consumer prices on the rise this year, it should come as no surprise to business owners and marketers that advertising costs have increased, too. And new data shows that for search advertising, in particular, cost per lead has gone up for 91% of industries. Just how much has it increased, and what can you do?
Lead Liaison
DECEMBER 15, 2022
Sessions Tracking Solved! How to accurately scan attendees into sessions when hundreds to thousands of people could be flowing through the door when it opens. Many organizations have the need to track and record which attendees are attending sessions so they can award continuing education credits and other meetings just want to track who attended which session.
Search Engine Journal
DECEMBER 15, 2022
Google search podcast reveals more details about the new Search Status Dashboard including why it's not coming to other languages. The post Google Reveals More Information About Search Status Dashboard appeared first on Search Engine Journal.
Ahrefs
DECEMBER 15, 2022
No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
DECEMBER 15, 2022
It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year.
Scoop.it
DECEMBER 15, 2022
Growing your email list can be challenging but engaging your newly onboarded email subscribers is even more difficult. People are quick to leave if they don’t get any value from staying subscribed to your email list. To prevent that from happening, you have to keep the users engaged and make their subscriptions worthwhile. It’s all about sending the right messages to the right people at the right time to keep them engaged and subscribed to your list.
Ahrefs
DECEMBER 15, 2022
But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing.
DivvyHQ
DECEMBER 15, 2022
Are you looking for ways to improve your digital customer experience? Whether you're optimizing your website, working on a new one, or developing an app for your customers, UX copywriting is a key piece of the experience. Our latest article provides a variety of tips from creating engaging copy, to simplifying complex instructions. Continue reading to learn how to do it right.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ahrefs
DECEMBER 15, 2022
Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours.
Search Engine Journal
DECEMBER 15, 2022
Read on as Frost shares her experience of becoming an in-house content strategist, go-to SEO techniques, and tips for building a rewarding SEO career. The post From Freelance Writer To In-House Leader: Meet Aja Frost appeared first on Search Engine Journal.
LeanData
DECEMBER 15, 2022
A curious visitor arrives at your website, the result of a Google search. Over the next 17 minutes, they scroll down your home page, click through the menu, read through your founder’s story, and watch a short product video. Just before exiting, the visitor fills out a demo request form. Yay! Your digital marketing is working as intended. Leads are coming in.
Search Engine Journal
DECEMBER 15, 2022
Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022. The post Meta Focused On Safety, Security in 2022 appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
BenchmarkONE
DECEMBER 15, 2022
Organizations, especially agencies, thrive on strong collaboration between employees. It creates team morale, strong chemistry between individuals, and the synergy teams need to work towards a common goal. . Remember: your agency is a creative business, and it takes diverse skill sets and knowledge to deliver projects that exceed clients’ expectations.
Champion Communications
DECEMBER 15, 2022
74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . When Champion recently asked senior B2B marketing professionals in the UK to tell us what objectives were behind their decision to invest in public relations (PR), lead generation came in fourth, with exactly half (50%) of the respondents citing this as the main objective.
Oktopost
DECEMBER 15, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. LinkedIn is notorious for being a great place to work and for investing heavily in its employees. As we enter into the thick of an economic downturn, where budgets are tightening and resources are becoming scarce, everyone is dealing with a multitude of stressors in and outside of work.
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