Thu.Sep 28, 2023

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The Importance of Marketing Performance Management for B2B Companies

Navigate the Channel

In today’s B2B business landscape, effective marketing performance management (MPM) has become an essential practice for companies seeking to achieve sustainable growth and a competitive advantage. MPM is a process (not to be confused with Mental Performance Mastery or Manufacturing Project Management!) that uses technology, typically a combination of software programs, to help marketing teams collect and analyze data, predict trends and optimize campaigns.

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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

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6 Easy Ways to Celebrate Customer Service Week All Year Long

Salesforce Marketing Cloud

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. But why limit the celebration to just one week? Your agents work hard all year! Here are six Customer Service Week ideas to show your appreciation all year round.

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A marketer’s guide to AI: Working with text generators

Martech

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Are Sales Targets? The Secret to Quota-Hitting Sales Teams

Salesforce Marketing Cloud

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. It comes down to regular examination of resources, performance, and potential.

More Trending

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How To Find (and Close) the Hidden Gaps in Your Content Strategy

Content Marketing Institute

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.

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This week’s roundup of AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Also, 77.5% said that they have had to delay the implementation of AI and automation due to concerns about bias and fairness.

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Is SEO Dead? Did Social Replace Search? What You Need To Know About the Changes to Digital Marketing

Square 2 Marketing

I just Googled “Is SEO dead?” and the top returns all unanimously agreed that no, it’s not dead. Now, keep in mind most of those listings were from SEO firms or people related to SEO firms, so they might have a vested interest in keeping the idea of SEO alive. However, I think it’s worth noting a major shift being driven by buyer behavior and making sure you’re considering it when you design your campaigns and start planning for 2024.

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Spotify introduces video ads on Roku

Martech

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Why we care. The key to digital marketing is being able to reach users on any device. That’s a best practice for user experience, but it also applies to advertisers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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11 Clever AI Email Management Tools and Features

SendGrid

Discover the best AI email management tools and features and learn how to transform your inbox and email communications. The post 11 Clever AI Email Management Tools and Features appeared first on SendGrid.

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Strategies and Insights for Revenue Optimization

SmartBug Media

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. RevOps is all about breaking down silos between these departments and streamlining processes, data, and technology to make an organization's revenue-generating activities as cohesive as possible.

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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.

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How to Personalize Your B2B Marketing for Better Results 

Only B2B

In the dynamic world of B2B marketing, one strategy stands out as a game-changer: personalization. It’s not just about addressing your audience by their first name in emails; it’s about tailoring your entire marketing approach to meet the specific needs, preferences, and pain points of each potential client. In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seam

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Breaking Bias and Uncovering the Emotional Truth Behind Customer Purchases

B2B Digital Marketer

Navigating the Challenges of Perspective in Digital Marketing Introduction In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. He emphasizes the importance of aligning your message with your prospects for maximum impact. John highlights the need to break free from assumptions and truly understand your audience’s needs.

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FY24 Go-To-Market Planning Master Class: Reducing Risk with Data-First Decision-Making

HG Data

Watch the FY24 Go-To-Market Planning Master Class On Demand Now Companies aren’t spending like they were in the past. Headcounts and budgets have been slashed, yet revenue targets remain the same. There’s zero margin for inefficiency. The move toward efficient growth starts with your go-to-market planning, especially for FY24. It’s time to put data at … The post FY24 Go-To-Market Planning Master Class: Reducing Risk with Data-First Decision-Making appeared first on HG Insights.

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Data-Driven Demand Generation: Harnessing AI for Better Insights

PureB2B

Discover few of the key ways AI is posed to play a pivotal role in the future of demand generation, customer insights and even AI insight for marketing.

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What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Retail Media: What You Need to Know

Digilant

No advertising channel in the history of our industry has ever grown as quickly as retail media. Global revenue from retail media spending is expected to reach $125.7 billion in 2023. By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. These days, about 75% of brands have dedicated budgets for retail media networks , and that’s just the beginning.

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What Alibaba’s new strategy means for global ecommerce

SmartBrief - Marketing

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group.

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Importer Tool - Import Images, Users, Sections and Posts

RebelMouse

Welcome to the comprehensive guide on managing bulk data in RebelMouse through importing. This document explains how to import your online content, like images, posts, and significant sections, to ensure your most essential documents stay the same from your previous content management system (CMS) to RebelMouse. Before going through this doc, ensure you've read our previous documentation: Setup your import files.

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Navigating consent management in B2B e-commerce

Sana Commerce

Consent management is the method that empowers customers to decide which personal information they’re comfortable sharing with a B2B e-commerce platform. This need for consent arises from the legal obligation for websites to securely store user data via cookies during browsing sessions. However, it’s important to differentiate between consent and broader data privacy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Quantitative vs. Qualitative Research: Choosing the Right Approach for B2B Marketing Success

Modern B2B

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. This approach focuses on gathering data from a large sample size, meaning you can identify any outstanding trends or patterns. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research.

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Importer Tool - Import Images, Users, Sections and Posts

RebelMouse

Welcome to the comprehensive guide on managing bulk data in RebelMouse through importing. This document elaborates on the procedure to import diverse objects like Users (referred to as Authors), Sections, Images, and Posts, ensuring your site remains vibrant and updated. Before going through this doc make sure you've read our previous documentation on: Setup your import files.

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Is paid social advertising still worth it in 2023?

Metadata

Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

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Performance Writing 101: Connecting Brand & Audience to Marketing Performance [Video]

Anyword

There’s an important mindset that performance writers embody. It might be called a 30,000-foot view. It could be described as owning marketing performance end-to-end. This mindset represents the coming breakdown of information silos that plague marketing teams the world over. Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Is Freelance Digital Marketing Worth The Effort?

Alejandro Rioja

If you’re reading this, you are most likely curious about joining the exciting world of freelance digital marketing – I was too before! Becoming a freelance digital marketer opens up a journey of challenges and opportunities. Essentially, you’re helping businesses grow within the digital landscape.

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Performance Writing 101: Connecting Brand & Audience to Marketing Performance [Video]

Anyword

There’s an important mindset that performance writers embody. It might be called a 30,000-foot view. It could be described as owning marketing performance end-to-end. This mindset represents the coming breakdown of information silos that plague marketing teams the world over. Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals.

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3 KEYS TO PLANNING A SUCCESSFUL RKO

Mereo

While revenue kickoffs (RKOs) are still somewhat new by name , they are becoming the event to hold. As you all likely know, RKOs bring new benefits and fresh approaches compared to the traditional sales kickoff (SKO). But how do you create a successful RKO? Learn from Your Past Successes — and Failures The first step you should take when planning, well, anything is to reflect on the past.

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