Marketing Insider Group
MAY 7, 2019
Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users. While the global average sits at 45% penetration, some countries have a much higher figure – […].
InsightSquared
MAY 7, 2019
Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.
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Marketing Insider Group
MAY 7, 2019
You finish reading an article and think, “Wow, that was so _” (informative, funny, helpful, etcetera) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a comment to go along with your post, and hit submit. You’ve […]. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group.
KoMarketing Associates
MAY 7, 2019
As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MAY 7, 2019
You finish reading an article and think, “Wow, that was so _” (informative, funny, helpful, etcetera) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a comment to go along with your post, and hit submit. You’ve […]. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
MAY 7, 2019
Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading → The post 35+ Definitions of What Quality Means in Content appeared first on Content Marketing Institute.
Sprout Social
MAY 7, 2019
Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies.
Golden Spiral
MAY 7, 2019
The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out. In addition, the Act obligates companies to inform about collection, receipt, and sharing of that information.
Outreach
MAY 7, 2019
There’s been a lot of discussion around the possibility of automating sales development reps. Some people think they’ll be replaced by technology, and others believe the human element is a crucial part of their success. Whatever your sales development stance and process is, there’s one thing that needs to be really thought out. How they manage their time.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 7, 2019
In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.
SnapApp
MAY 7, 2019
Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . One of the most important functions of marketing is to get leads to your sales team—but not just any leads. To get the most out of your salespeople’s time, those leads need to be qualified and ready to enter the sales process.
SEMrush
MAY 7, 2019
Wanting to sell on Amazon? Find out about Amazon‘s FBA program, Fulfillment By Amazon, and learn how to see if FBM, Fulfillment By Merchant is better for you. Evan Facinger walks you through how to use Amazon tools to determine the best way to sell on their platform.
Strategic-IC
MAY 7, 2019
What is content mapping and why should you consider it within your content strategy? There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey. How - and Why - To Define A Content Mapping Strategy. Do you have a comprehensive overview of your existing content?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Fusion Marketing Partners
MAY 7, 2019
I’m occasionally asked by clients or business colleagues: “What actions can I take that will have the biggest effect on […].
Kapost
MAY 7, 2019
Data analytics and management are an ever-evolving piece of the marketing puzzle. The numbers serve as a consistent guide for how brands can leverage and/or re-calibrate focus to generate more. The post How to Combine Data and Creativity as a Strategic Differentiator appeared first on Kapost Blog.
Atomic Reach
MAY 7, 2019
What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? If you can, it was likely over a decade ago, and even then, computers were moving into prominence at most companies. As the years have gone on, businesses have come to rely on digital processes and procedures.
Bannersnack
MAY 7, 2019
What is it about a photo with text on it that grabs our attention, and why do all the billboards in town stick out to us so much? By adding text to a photo, you can change an image’s story completely and shine a little more light on the message you’re trying to portray. […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EveryoneSocial
MAY 7, 2019
This article was written by Rani Mani, Head of Employee Advocacy at Adobe on why and how employee advocacy programs foster and promote workplace community. Adobe – one of the world’s top performing and most innovative software companies – is an EveryoneSocial customer. At the heart of employee advocacy programs is the company’s desire for its employees to actively share company news and expand reach.
Kapost
MAY 7, 2019
Data analytics and management are an ever-evolving piece of the marketing puzzle. The numbers serve as a consistent guide for how brands can leverage and/or re-calibrate focus to generate more. The post How to Combine Data and Creativity as a Strategic Differentiator appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Hubspot
MAY 7, 2019
The way we use software is changing. At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. We see changes in how they leverage the connections between their different applications to power their businesses. According to Blissfully’s 2019 SaaS trends report , the average business of 100-250 employees typically has 99 SaaS subscriptions.
SmartBug Media
MAY 7, 2019
Thought leadership is a powerful public relations , marketing, and sales tool. Many companies dabble in it in one way, shape, or form, because it helps companies build partnerships and recruit top talent while shining a spotlight on company culture. Customers and prospects want to be identified with companies that are recognized as thought leaders because thought leaders are perceived as the best in their industry.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
MAY 7, 2019
"No, sorry, I can't make it at that time.". How many times have you heard that phrase, or something similar? It happens more often than you'd think. Case in point: my friends and I attempted to make plans to meet up for dinner. The leader of the group suggested a location, date, and time. The remaining four of us checked our individual calendars and reported back in our group chat.
Content4Demand
MAY 7, 2019
As with Mark Twain, reports of the death of direct mail are greatly exaggerated. Remember what we all knew about direct mail? It was expensive and so slow. And email was cheap and fast. But, then, something very interesting began to happen… Direct mail suddenly looked attractive again. Inboxes Filled Up, and Mailboxes Emptied Out. Rich Hansen , an expert who has worked as a designer and creative director for agencies since the time when direct mail was the prime way to reach buyers (I was
Allocadia
MAY 7, 2019
Neenu Sharma, VP of Marketing Operations and Analytics at GE Digital faced a common challenge for marketing leaders – demonstrating results. “I don’t want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”.
Atomic Reach
MAY 7, 2019
What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? If you can, it was likely over a decade ago, and even then, computers were moving into prominence at most companies. As the years have gone on, businesses have come to rely on digital processes and procedures.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
BOP Design
MAY 7, 2019
Working with an agency on managing and executing your firm’s B2B marketing strategy can deliver a lot of time savings and overall value. That may seem weighted coming from a B2B marketing agency , but it’s true. The truth is that you are an expert in the products and services you offer, whether it’s cybersecurity software, data center management, financial consulting, recruiting C-suite candidates, or whatever niche you excel in.
illumin
MAY 7, 2019
Mother’s Day is no doubt a special event for families and advertisers alike as we communally show our appreciation for perhaps the most important person in many peoples’ lives. With the event just around the corner, brands everywhere have been capitalizing on the holiday in order to create a lasting connections with moms. Here is a recap of effective strategies by advertisers who stole our hearts last year to help inform your campaigns for the upcoming holiday: A Mother’s Love.
SendGrid
MAY 7, 2019
Learn how to leverage your historical email data to set up an efficient and accurate measurement strategy for your email program. The post How to Set Up Benchmarks and Reporting for Your Email Program appeared first on SendGrid.
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