Year 2020: 66% Marketers Use ABM
Valasys
FEBRUARY 8, 2019
It’s 2020. 66% marketers are now using the Account-Based Marketing (ABM) strategy, 68% are using video marketing and 60% are using an on-demand content strategy – at least according to the 2019 State of IT Marketing report by Spiceworks. This doesn’t come as a surprise as ABM is the future of B2B. ABM is all about aligning organizational groups together to build customer relationships and growth while maximizing customer lifetime value (clv).
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