Fri.Feb 08, 2019

Seven Smart Strategies to Take Your Social Media to the Next Level

Modern Marketing

This year it’s estimated that 2.77 billion people will be active on social media.

Year 2020: 66% Marketers Use ABM


It’s 2020. 66% marketers are now using the Account-Based Marketing (ABM) strategy, 68% are using video marketing and 60% are using an on-demand content strategy – at least according to the 2019 State of IT Marketing report by Spiceworks.

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Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster


Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive.

Rethink Marketing Podcast: On-Demand B2B Content Marketing


PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Top Tips for Beginner Bloggers


So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community.

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Why Create Interactive Content? Examples and Benefits to Guide Your Strategy


Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. By 2021, the content marketing industry is expected to be worth more. The post Why Create Interactive Content? Examples and Benefits to Guide Your Strategy appeared first on Kapost Blog. Customer Experience Digital Marketing

An Interview With ‘Pretty Extraordinary’ Working Mom/Influencer, Danielle Smith


“I started this website… and the genesis of it was me wanting to write a book way back when… And the way the universe has of pushing me forward, about two months later, I was in a pretty major car accident and walked away. I thought, I never again want to work for anyone else.

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6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019

Content Marketing Institute

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Can Dental Practices Leverage Social Media


All customers want to have positive feelings towards service provider, but nowhere is that more clear than in dentistry. With over 15% of the population having an immense fear of dentists, it helps to perceive them as friendly faces.

7 Ways AI Changes B2B Marketing


AI and Machine Learning for B2B Marketing. You may not think artificial intelligence and B2B marketing are a match made in heaven. But artificial intelligence (AI) is an incredibly flexible field that’s about to jump out of its initial stages into major growth. With new changes in AI, you can improve lead generation, establish a marketing database, track behaviors and more.

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How to Measure Event Marketing Performance and ROI


Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Customer Obsessed Marketing: It’s All About the Data


Last week, Forrester Research published a report on the emergence of new vendors in B2B marketing data management. It got me thinking about how we as B2B marketers rely on data as our lifeblood. With the right data, we can better target and prospect new customers.

Local Advertising Is the Best-Kept Secret, and Tech Can Help


If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one.

How to Use Business Intelligence to Get into Accounts Sooner and Land Larger Deals

HG Data

With detailed business intelligence in the form of IT spend and tech ecosystem data, you can approach an account in a much more consultative manner earlier in the sales cycle, leading to much larger revenue opportunities.

How to Optimize Webinar Registration Landing Page to Increase Conversions


Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Did you know that the average viewing time for a webinar is a staggering 56 minutes? Yes, that’s right.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Crimson Hexagon Releases Audience Lists

Brandwatch Marketing

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

How to Gain Followers on Instagram: Must-Know Tactics for Marketers


Are you marketing on Instagram? Then you're likely looking to grow your audience. Increasing your following might seem difficult, but we have good news for you: in this article, we're going to discuss tried-and-true tactics how to gain followers on Instagram.

The Ultimate Guide to Crowdsourcing


When Charlie Jabaley , co-founder of the artist management and marketing firm Street Execs , released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. He had only sold a total of eight t-shirts.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The 4-Minute Guide to How Biweekly Pay Works


One of the first concerns your new business is likely to face is pay period -- should you pay your employees weekly? Biweekly? Monthly? Of course, you'll want to take into consideration both the needs of your employees, and your HR payroll administrators.

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How Much Money Are Manufacturers Leaving On The Table?


When you scanned the headline of this article, did you have an exact figure in mind?

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CPM cheat sheet: Guidelines to programmatic bidding


Although it’s one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. We want to make it a cinch for you and your team to get up to speed on all things CPM.

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Marketers Crank Up the Audio Advertising in 2019


It is common to associate programmatic advertising tactics with visual display advertisements.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!