Fri.Feb 08, 2019

Seven Smart Strategies to Take Your Social Media to the Next Level

Modern Marketing

This year it’s estimated that 2.77 billion people will be active on social media.

Year 2020: 66% Marketers Use ABM


It’s 2020. 66% marketers are now using the Account-Based Marketing (ABM) strategy, 68% are using video marketing and 60% are using an on-demand content strategy – at least according to the 2019 State of IT Marketing report by Spiceworks.

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What's Happening at B2B Marketing Exchange?


We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange.

Rethink Marketing Podcast: On-Demand B2B Content Marketing


PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Top Tips for Beginner Bloggers


So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community.

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Only B2B

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6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019

Content Marketing Institute

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills.

Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B. blogs abm account based marketing

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7 Ways AI Changes B2B Marketing


AI and Machine Learning for B2B Marketing. You may not think artificial intelligence and B2B marketing are a match made in heaven. But artificial intelligence (AI) is an incredibly flexible field that’s about to jump out of its initial stages into major growth. With new changes in AI, you can improve lead generation, establish a marketing database, track behaviors and more.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Crimson Hexagon Releases Audience Lists

Crimson Hexagon

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

Marketers Crank Up the Audio Advertising in 2019


It is common to associate programmatic advertising tactics with visual display advertisements.

Why Create Interactive Content? Examples and Benefits to Guide Your Strategy


Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. By 2021, the content marketing industry is expected to be worth more. The post Why Create Interactive Content? Examples and Benefits to Guide Your Strategy appeared first on Kapost Blog. Customer Experience Digital Marketing

Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster


Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Customer Obsessed Marketing: It’s All About the Data


Last week, Forrester Research published a report on the emergence of new vendors in B2B marketing data management. It got me thinking about how we as B2B marketers rely on data as our lifeblood. With the right data, we can better target and prospect new customers.

How to Measure Event Marketing Performance and ROI

Modern B2B Marketing

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools.

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Only B2B

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Five Tips to Writing Better Health IT Content

Golden Spiral

With more than $1.62 billion invested in the digital health space in Q1 of 2018 alone, payer and provider organizations are faced with more enterprise, mobile, and IT options than options to improve patient care and business operations.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Freelance Writers: This Week’s Reading List


We know you’ll be busy writing this week and pitching ideas to new companies on nDash – so we wanted to bring the lasts news updates and freelance writing insights to you!

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The Ultimate Guide to Crowdsourcing


When Charlie Jabaley , co-founder of the artist management and marketing firm Street Execs , released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. He had only sold a total of eight t-shirts.

How Much Money Are Manufacturers Leaving On The Table?


When you scanned the headline of this article, did you have an exact figure in mind?

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How to Optimize Webinar Registration Landing Page to Increase Conversions


Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Did you know that the average viewing time for a webinar is a staggering 56 minutes? Yes, that’s right.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How Can Dental Practices Leverage Social Media


All customers want to have positive feelings towards service provider, but nowhere is that more clear than in dentistry. With over 15% of the population having an immense fear of dentists, it helps to perceive them as friendly faces.

CPM cheat sheet: Guidelines to programmatic bidding


Although it’s one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. We want to make it a cinch for you and your team to get up to speed on all things CPM.

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How to Find Marketing Insights Using Audience Overlap


Find out how the SEMrush Audience Overlap tool can help you gain marketing insights about competitors, to find partners for collaboration, to find media partners. Discover SEMrush Market Research

An Exercise in Feedback

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. I recently attended a training session for new managers where we did an exercise in demonstrating the value of feedback. Not just any feedback, but positive, directive feedback. It seems obvious, right? Providing valuable feedback heeds productivity, improvements, confident employees, etc. However, a lot of times it’s easier said than done. For some, it can be difficult to provide constructive criticism.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Tips for Better Follow-Up Calls


When it comes to nurturing leads and closing the deal, follow-up calls are a must. The way you handle those calls can make or break your chances of success. And if you mess it up enough times, your business will inevitably start to suffer as a result. To improve your odds and make your follow-up calls as effective as possible, here are a few tried-and-true strategies to employ. Schedule your calls. You’re busy. Chances are, the person you’re trying to connect with is as well.

How Webinars Can Help Build Transparency and Create a Sense of Authenticity

SmartBug Media

Well-done webinars are like well-taught classes. They have a teacher who knows their stuff, engages the students, teaches them something mind-blowing, and leaves them wanting to come back. Bad webinars are either boring presentations, or worse, experiences that leave you feeling like you’ve just wasted an hour of precious time. As a company presenting a webinar, your relationship with your audience is critical.

A Look at RebelMouse’s Media Powerhouses


The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse.