Fri.Feb 08, 2019

Seven Smart Strategies to Take Your Social Media to the Next Level

Modern Marketing

This year it’s estimated that 2.77 billion people will be active on social media.

Year 2020: 66% Marketers Use ABM


It’s 2020. 66% marketers are now using the Account-Based Marketing (ABM) strategy, 68% are using video marketing and 60% are using an on-demand content strategy – at least according to the 2019 State of IT Marketing report by Spiceworks.

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What's Happening at B2B Marketing Exchange?


We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange.

Rethink Marketing Podcast: On-Demand B2B Content Marketing


PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Top Tips for Beginner Bloggers


So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community.

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Why Create Interactive Content? Examples and Benefits to Guide Your Strategy


Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. By 2021, the content marketing industry is expected to be worth more. The post Why Create Interactive Content? Examples and Benefits to Guide Your Strategy appeared first on Kapost Blog. Customer Experience Digital Marketing

An Interview With ‘Pretty Extraordinary’ Working Mom/Influencer, Danielle Smith


“I started this website… and the genesis of it was me wanting to write a book way back when… And the way the universe has of pushing me forward, about two months later, I was in a pretty major car accident and walked away. I thought, I never again want to work for anyone else.

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How Can Dental Practices Leverage Social Media


All customers want to have positive feelings towards service provider, but nowhere is that more clear than in dentistry. With over 15% of the population having an immense fear of dentists, it helps to perceive them as friendly faces.

How to Measure Event Marketing Performance and ROI

Modern B2B Marketing

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Five Tips to Writing Better Health IT Content

Golden Spiral

With more than $1.62 billion invested in the digital health space in Q1 of 2018 alone, payer and provider organizations are faced with more enterprise, mobile, and IT options than options to improve patient care and business operations.

Marketers Crank Up the Audio Advertising in 2019


It is common to associate programmatic advertising tactics with visual display advertisements.

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Only B2B

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How to Optimize Webinar Registration Landing Page to Increase Conversions


Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Did you know that the average viewing time for a webinar is a staggering 56 minutes? Yes, that’s right.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster


Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive.

How to Use Business Intelligence to Get into Accounts Sooner and Land Larger Deals

HG Data

With detailed business intelligence in the form of IT spend and tech ecosystem data, you can approach an account in a much more consultative manner earlier in the sales cycle, leading to much larger revenue opportunities.

Customer Obsessed Marketing: It’s All About the Data


Last week, Forrester Research published a report on the emergence of new vendors in B2B marketing data management. It got me thinking about how we as B2B marketers rely on data as our lifeblood. With the right data, we can better target and prospect new customers.

Local Advertising Is the Best-Kept Secret, and Tech Can Help


If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Find Marketing Insights Using Audience Overlap


Find out how the SEMrush Audience Overlap tool can help you gain marketing insights about competitors, to find partners for collaboration, to find media partners. Discover SEMrush Market Research

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5 Tips for Better Follow-Up Calls


When it comes to nurturing leads and closing the deal, follow-up calls are a must. The way you handle those calls can make or break your chances of success. And if you mess it up enough times, your business will inevitably start to suffer as a result. To improve your odds and make your follow-up calls as effective as possible, here are a few tried-and-true strategies to employ. Schedule your calls. You’re busy. Chances are, the person you’re trying to connect with is as well.

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How to Gain Followers on Instagram: Must-Know Tactics for Marketers


Are you marketing on Instagram? Then you're likely looking to grow your audience. Increasing your following might seem difficult, but we have good news for you: in this article, we're going to discuss tried-and-true tactics how to gain followers on Instagram.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Ultimate Guide to Crowdsourcing


When Charlie Jabaley , co-founder of the artist management and marketing firm Street Execs , released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. He had only sold a total of eight t-shirts.

CPM cheat sheet: Guidelines to programmatic bidding


Although it’s one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. We want to make it a cinch for you and your team to get up to speed on all things CPM.

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Crimson Hexagon Releases Audience Lists

Brandwatch Marketing

Learn about how Audience Lists can help your brand identify and understand target markets. Platform audience audience list audience lists audiences target audience target audiences target market target markets target messaging

Freelance Writers: This Week’s Reading List


We know you’ll be busy writing this week and pitching ideas to new companies on nDash – so we wanted to bring the lasts news updates and freelance writing insights to you!

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.