Tue.Feb 06, 2024

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Winning the B2B race from sales to profitability

Martech

The path from startup to successful business is a marathon, not a sprint. While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. So, when is the right time to shift focus from rapid growth to sustainability? This article provides a framework for making this transition successfully.

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Choosing the Right Drip Campaign Software

SendX

It’s time to harness the power of automated nurturing with drip campaigns! We’re sharing everything you need to know about this, including the best email drip campaign software on the market. Let’s get into it!

Software 221
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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Guest post by Ann Smarty. Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy.

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What Is BIMI, and What Is Its Importance? (Brand Indicators for Message Identification)

SendX

Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers. This problem affects email deliverability and open rate. Without email authentication (DMARC), your domain may be used for sending emails to your clients, partners, affiliates or partners.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

Ahrefs

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

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5 strategies to evaluate sales performance

Seismic

In the ever-evolving world of sales, success isn’t just about closing deals — it’s also about optimizing your team’s performance. As a sales leader, your role is crucial in ensuring that your team meets and exceeds expectations quarter after quarter. Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement.

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Current trends in marketing and data have deep roots

Martech

Hard to believe, maybe, but we’re hurtling towards the four-year anniversary of COVID lockdown. The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. That was around mid-March 2020.

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Now we’re here: Sprout named #1 Best Software Product by G2

Sprout Social

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.

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Super Bowl commercials and strategies to watch for

Martech

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII. While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Transforming Guest Experiences: Advanced Email Personalization Techniques in Hospitality

Benchmark Email

In an era where personalization reigns supreme in the realm of customer experience, the hospitality industry stands at the forefront of innovation, constantly seeking novel ways to exceed guest expectations. Amidst the myriad of technological advancements, email marketing remains a stalwart tool in engaging clientele and fostering lasting relationships.

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Clean Up Marketing Campaign Attribution in 2024

Full Circle Insights

Find more information regarding Clean Up Marketing Campaign Attribution in 2024 from Full Circle Insights | Marketing Performance Measurement. Want to learn more? Contact us to discuss this in more detail.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before.

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How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas

Content Marketing Institute

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Is Curated Content and How Can It Optimize the Buyer Journey?

Square 2 Marketing

You know you need great content to connect with prospects, but does it ever feel like you’re talking to yourself? How can you demonstrate your expertise and get noticed in a crowded marketplace that’s adding new content every day? The best content marketing strategies share a range of educational resources that engage people and position your company as a trustworthy partner.

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How smart brands score big in Super Bowl ads

SmartBrief - Marketing

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game. That’s a hefty investment for brands.

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How Marketing Orchestration Fosters Stronger Leadership Alignment

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? Maybe everyone seems aligned on changing a process from the start, but the actual execution and accountability to testing the change can become the real challenge. It’s not as simple as agreeing to test a process change because there needs to be a disciplined approach to making process changes.

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AI Workplace Integration: Contact Centers Require People-First Mindsets

CMSWire

Without the proper skills to take advantage of this technology, workers may harbor fears that AI will replace them, rather than help them. Continue reading.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Our Best Performing Influencer Marketing Strategies to See Actual ROI

SocialPilot

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. No surprises there. Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers.

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SMS marketing – what it is and why you should care

illumin

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing is a form of opt-in marketing. Like email marketing, SMS marketing requires a subscription.

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Maximizing Conversions: How Cost-Per-Click Email Marketing Drives Free Trials

PureB2B

Discover how to harness the potential of CPC email marketing to grow your customer base & boost the success of your product or service.

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Marketing Leadership: What’s on the Rider List for Your Next Gig?

CMSWire

What would a senior marketer's rider look like if they were contemplating a new gig? Continue reading.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. But merely looking at it as the “ game-changer in marketing ” and being just reactive rather than proactive can hurt your business bottom line.

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HG Wrapped 2023: Major Product Enhancements

HG Data

You spoke, we listened. Here, you’ll find the many product advancements and enhancements we implemented this year. The post HG Wrapped 2023: Major Product Enhancements appeared first on HG Insights.

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Customer Support: Definition, Importance & 5 Essential Strategies

CMSWire

Key strategies that underlie effective customer support today. Continue reading.

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Campaign Attribution Best Practices

Full Circle Insights

Find more information regarding Campaign Attribution Best Practices from Full Circle Insights | Marketing Performance Measurement. Want to learn more? Contact us to discuss this in more detail.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.