KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Insider Group

JUNE 29, 2016

At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the bottom of […]. The post What Are Customers Looking for at the Bottom of the Funnel?

Top of Funnel 122

Top of Funnel Marketing Funnels Planning Order 122

Ambal's Amusings

JUNE 29, 2016

A guy. His girl. And, their dog. Planning world domination over a cup of coffee. I would like to say something interesting like the above…but, unfortunately, that isn’t the story. The actual boring story goes like this. A guy. His girl. And, their dog. The girl came back home dog tired. The guy worked at … Continue reading The Remains of The Evening.

100

100

Marketing Insider Group

JUNE 29, 2016

Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked as the most important content marketing goal in the latest B2B Content […].

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Content Marketing 120

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

JUNE 29, 2016

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. “The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management, told The New York Times.

Paid Search Agency 114

Paid Search Agency Facebook Cost Per Thousand CPM 114

Contently

JUNE 29, 2016

There are marketers out there who would sell their vital organs if it meant they could get inside a millennial’s brain. After all, who needs a kidney when you can seduce millions of young people to pay for your bespoke financial services? But therein lies the problem—some marketers see everyone born between 1980 and 2000 as the same person. We’re not.

Organization 114

Organization Service Paid Search Agency Personalization 114

6sense

JUNE 29, 2016

The premier predictive intelligence summit, B2B ESP is only three weeks away! To get ready for the event, we wanted to take the pulse of the current state of big data, predictive intelligence and the evolving B2B marketing landscape from our speakers. Our first post in this series highlights ideas from thought leaders at Brocade , LinkedIn , SiriusDecisions and Terminus.

Top of Funnel 63

Top of Funnel B2B B2B Sales CMO 63

Contently

JUNE 29, 2016

Let’s be honest, a lot of content marketing is failing. Most of the time, that failure is self-inflicted. So how can marketers turn things around? That’s the question Trackmaven director of content Kara Burney and I decided to tackle in a webinar earlier this month. Through industry-leading research by Trackmaven and Contently, we revealed: Leading research into why content marketing fails across social channels.

Webinar Metrics 65

Webinar Metrics Content Marketing Content Case Study 65

SWZD

JUNE 29, 2016

Free or inexpensive options can help you establish a brand and find clients. In a startup, you don’t have to do everything yourself. These five websites can make starting your business easier.

Startups 48

Startups Marketing Websites B2B Branding 48

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JUNE 29, 2016

Content marketing is set to become a $50 billion industry by 2019, according to PQ Media’s Global Forecast. Yet even as marketers invest more in content than ever, they’re plagued by lingering questions. How do you win attention? How do you get concrete results? And most importantly, how do you make people actually care about your brand?

Storytelling 65

Storytelling Webinar Metrics Content Marketing Forecasting 65

Hinge Marketing

JUNE 29, 2016

Highly skilled experts are the foundation of any professional services firm that works with the U.S. government. While firms know they need top-notch professionals, however, few realize the advantages of having on their staff an expert, or a team of experts, who is also widely known and respected throughout the industry. Research from the Hinge Research Institute found that these high-visibility experts confer major benefits to their firms—allowing them to be better known, attract more business,

B2B Thought Leadership 48

B2B Thought Leadership Business Thought Leadership Ideal Customer Profiles 48

Contently

JUNE 29, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. While cars remain road-bound and regular laces still rule the playground, many of the film’s predictions were not far off.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Hinge Marketing

JUNE 29, 2016

Highly skilled experts are the foundation of any professional services firm that works with the U.S. government. While firms know they need top-notch professionals, however, few realize the advantages of having on their staff an expert, or a team of experts, who is also widely known and respected throughout the industry. Research from the Hinge Research Institute found that these high-visibility experts confer major benefits to their firms—allowing them to be better known, attract more business,

B2B Thought Leadership 48

B2B Thought Leadership Business Thought Leadership Ideal Customer Profiles 48

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

JUNE 29, 2016

Back in 1998, in a small middle school just beyond the outskirts of Philadelphia, a small civil war was being waged during after-school basketball games. On the one side of the field, dedicated parents stood behind folding tables selling school-sanctioned refreshments. On the other, groups of sash-wearing girls peddled smiles and boxes of cookies. It was a stand-off waiting to boil over, with the school losing concession sales and the Girl Scouts hoping to meet quotas, and neither willing to con

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Branding Brand Identity 45

Brandfolder

JUNE 29, 2016

A brand is the sum of every experience a customer has with a company. Today those experiences primarily happen across digital touch points like websites, mobile apps, and social networks.

Branding 40

Branding Brand Identity Social Networks Marketing Websites 40

DivvyHQ

JUNE 29, 2016

The DivvyHQ and TopRank Marketing teams have had a lot of fun with our recent content planning eBook campaign: The Easy-as-Pie Guide to Content Planning. If you have yet to download it, please do (big button below)! When we were brainstorming on the theme for this piece, we thought it would be fun to bring our “grandma” character to life.

Planning 40

Planning Video Marketing Content Campaigns 40

The Freeman Company

JUNE 29, 2016

Brand activations at music events can prove an effective way to engage young audiences, however such activity needs to serve a purpose

Branding 40

Branding Brand Identity Activities Effectiveness 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 29, 2016

It might be hard to admit: Not every prospect is a good fit for your agency. Some don't have the budget. Some need a mindset shift. And some simply won't see the value of your services. Yet, many agencies don't find this out until much later in the sales process, sometimes after they have already sent over an in-depth proposal. You shouldn't be spending the same amount of time on every prospective client who calls you up to ask for your help or fills out a form on your website.

Ideal Customer Profiles 38

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 38

Webbiquity

JUNE 29, 2016

Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy.

Tips 170

Tips Work Management Marketing Management Conversion Rate 170

Kapost

JUNE 29, 2016

Want to know the key to efficient marketing workflow? Simplicity. How can your organization get there? Start with an honest review of your marketing workflow in play right now, then rethink and rework pain points by asking one question…. How does this contribute or take away from making marketing workflow more efficient? 91% of B2B marketers claim to use content marketing, but only 42% say they are effective at it.

Efficiency 67

Efficiency Planning Tips Marketing Management 67

Adobe Experience Cloud Blog

JUNE 29, 2016

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? Many organizations have an insatiable appetite for content because the ability to offer interesting, relevant, and useful content is one of the only ways left to truly break through and engage your audience in an environment that’s considered ‘noisy’ on a good day and downright frenetic on an average one.

Advertising Agencies 91

Advertising Agencies Peer-to-peer Content Marketo 91

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Directive Agency

JUNE 29, 2016

According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint. Your company will benefit greatly if you can master your social media platforms.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

GreenRope

JUNE 29, 2016

Evolution Of Social Media – How The Future Of Social Marketing Is Shaping Up. Guest Post by Sara George. [[link] (Social Media). Do you feel amazed at how much change social media has bought in the last couple of years? Right from rudimentary marketing methods to advanced online marketing and business strategies , social media has created an aura where companies can tremendously improve brand reputation.

Social Media 40

Social Media Media Social Networks Network Marketing 40

Hubspot

JUNE 29, 2016

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos. The more informed we are, the more invaluable and influential we become -- always ready with the statistic that makes the deck, the perfect quote from an industry insider, o

Digg 50

Digg Trends Work Management Curation 50

GreenRope

JUNE 29, 2016

Evolution Of Social Media – How The Future Of Social Marketing Is Shaping Up. Guest Post by Sara George. [[link] (Social Media). Do you feel amazed at how much change social media has bought in the last couple of years? Right from rudimentary marketing methods to advanced online marketing and business strategies , social media has created an aura where companies can tremendously improve brand reputation.

Social Media 40

Social Media Media Social Networks Network Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Lead Liaison

JUNE 29, 2016

This article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”. There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way.

Mobile Marketing 48

Mobile Marketing Lead Liaison SMS Mobile Advertising 48

GreenRope

JUNE 29, 2016

Evolution Of Social Media – How The Future Of Social Marketing Is Shaping Up. Guest Post by Sara George. [[link] (Social Media). Do you feel amazed at how much change social media has bought in the last couple of years? Right from rudimentary marketing methods to advanced online marketing and business strategies , social media has created an aura where companies can tremendously improve brand reputation.

Social Media 40

Social Media Media Social Networks Network Marketing 40

Hubspot

JUNE 29, 2016

Snapchat, the one-to-one messaging app with more than 150 million daily active users , has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version , and some of these features have totally reshaped how people use the app in th

Features 56

Features Video Marketing Paper Transparency 56