Marketing Insider Group
JUNE 21, 2016
In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious […].
Webbiquity
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.
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Marketing Insider Group
JUNE 21, 2016
By Mike Neumeier, APR, Principal at Arketi Group Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. We looked around to see if anyone had studied this and […].
Tomorrow People
JUNE 21, 2016
Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KoMarketing Associates
JUNE 21, 2016
One of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries. It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them. But that’s also the beauty of it. By developing a deep understanding of so many different industries, you’re putting yourself in a position to become a more versatile marketer overall.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JUNE 21, 2016
Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow.
Adobe Experience Cloud Blog
JUNE 21, 2016
Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Good luck with that.” So what’s a data-driven marketer to do?
Contently
JUNE 21, 2016
In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time. Among luxury brands, few do that better than Jaguar Land Rover. Last fall, the British luxury automotive manufacturer released an original adventure novella written by famed British author William Boyd. The novella, called “ The Vanishing Game ,” lives on Tumblr and is a fully interactive digital experience with narration, ambient sound, and animated p
Sprout Social
JUNE 21, 2016
When it comes to creating engaging social posts, compelling visuals are more important than ever. The sheer volume of images being shared across social networks each day suggests that, in order to stand out, creating unique visuals that are optimized for their intended networks and audiences is paramount to social publishing success. Adobe has long been the leader in helping people create high quality visual content, so to help brands streamline and enhance their visual publishing efforts, we’re
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Vidyard
JUNE 21, 2016
Videos may be a fantastic medium for sharing and distributing content, however, there are times when you’ll want to restrict who can see your video and whether or not it can be shared. Let’s take your internal company training video, or the video you’re saving for a niche group of prospects; you wouldn’t want either one leaking out on social media or embedded on any outside domains, would you?
Kapost
JUNE 21, 2016
I started my career in technology as a sales development representative (SDR), so I know first-hand the importance of smooth, well-coordinated hand-offs between marketing and sales. But when I became the lead of a growing SDR team here at Kapost, alignment between myself and my marketing counterparts quickly became mission critical. We needed a smooth process and a scalable plan in place to continue to fuel an SDR team that had quickly doubled in size.
KEO Marketing
JUNE 21, 2016
Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. Local business ads have begun appearing in the map section of the Local Finder results. The map section can be reached by clicking “More places” at the bottom of the local ad results (the “3-pack”) in the main Google search results.
Hubspot
JUNE 21, 2016
When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their beautiful displays, creative engagement strategies, and scalable results. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ActiveDEMAND
JUNE 21, 2016
Why Marketing Agencies Need Enhanced Dashboard Reporting It is one of the primary tasks of a marketing agency to routinely report to their clients the results their marketing efforts and initiatives have yielded. The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking, Google AdWords , social media and email.
LeanData
JUNE 21, 2016
One of the great features in Salesforce is all the different ways you can use Picklists. They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist. Think of this as creating a chain reaction that will trigger different actions that you can control within Salesforce.
Biznology
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, e
LeanData
JUNE 21, 2016
One of the great features in Salesforce is all the different ways you can use Picklists. They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist. Think of this as creating a chain reaction that will trigger different actions that you can control within Salesforce.
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Sprout Social
JUNE 21, 2016
More than 80 million photos are posted to Instagram daily by its 400 million users. As a business, it can be challenging to cut through all of that noise, but with a daily average of 40 billion likes, there’s plenty of engagement to be shared. Wondering how to get more Instagram likes? The answer is simple: audience engagement. One of the easiest forms of social media engagement is the “like.
LeanData
JUNE 21, 2016
One of the great features in Salesforce is all the different ways you can use Picklists. They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist. Think of this as creating a chain reaction that will trigger different actions that you can control within Salesforce.
Hinge Marketing
JUNE 21, 2016
The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer products. Our focus into professional services has informed a clear understanding of what makes a strong brand.
LeanData
JUNE 21, 2016
One of the great features in Salesforce is all the different ways you can use Picklists. They’re great, simple ways to auto-populate information that streamlines Salesforce so it’s easier to use. In our first post, we looked at how we can link together two Picklists. In this post, we’ll go over how you can link a Workflow Rule to a Picklist. Think of this as creating a chain reaction that will trigger different actions that you can control within Salesforce.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Standard
JUNE 21, 2016
The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium.
Hubspot
JUNE 21, 2016
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. You may often think to yourself, "Ugh. I just can't win.".
LeanData
JUNE 21, 2016
One of the most straightforward definitions in the entire Salesforce glossary is the Picklist. As in, you pick a single value for a specific field from a drop-down list. Picklists make it easy to customize your Salesforce instance. But while Picklists are easy to create, I’m sometimes surprised to see that our customers and prospects aren’t using them to their full capabilities.
Convert
JUNE 21, 2016
New exciting functionality of the latest generation of virtual reality and augmented reality devices raised the hype around the technologies. This functionality is possible due to advanced auxiliary technologies that have become available in the past decades including the Internet, mobile, high-quality graphic, high-performance hardware, 3D etc. Virtual reality has long lost it 1990-ies hotness.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
LeanData
JUNE 21, 2016
One of the most straightforward definitions in the entire Salesforce glossary is the Picklist. As in, you pick a single value for a specific field from a drop-down list. Picklists make it easy to customize your Salesforce instance. But while Picklists are easy to create, I’m sometimes surprised to see that our customers and prospects aren’t using them to their full capabilities.
SnapApp
JUNE 21, 2016
Your website is an incredibly powerful conversion channel – unless no one is converting. Many marketers have no idea if their website is an effective lead generation tool (which probably means it’s not as effective as it could be). Running marketing experiments isn’t just for data scientists. Marketers now have tools at our disposal to find out how our digital properties are performing, and what we could do to improve them.
LeanData
JUNE 21, 2016
One of the most straightforward definitions in the entire Salesforce glossary is the Picklist. As in, you pick a single value for a specific field from a drop-down list. Picklists make it easy to customize your Salesforce instance. But while Picklists are easy to create, I’m sometimes surprised to see that our customers and prospects aren’t using them to their full capabilities.
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