Mon.Nov 28, 2022

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6 Key Initiatives That Will Make Your Content Strategy Shine

Contently

It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.

Insiders

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25+ New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.

Keyword 143
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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3 Email Stress Tests to Monitor in December

TowerData

So, how's your holiday email-marketing program faring? You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious

Test 78

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How To Create a Strong Social Media Advocacy Program

Hootsuite

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care.

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How to Maximize Your Black Friday & Cyber Monday Email Data

TowerData

All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. Email Validation

Email 70
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How to Take Your Email Copy From Good to Great

Benchmark Email

When it comes to your emails, what you say is important — but so is how you say it. Great email copy helps keep your subscribers interested and can make all of the difference between emails that convert and emails that fall flat.

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Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

Brandwatch CX

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Big holiday campaign coming up? Clean your email list first!

TowerData

Did you take a breather after Black Friday/Cyber Monday to check your email numbers

List 67
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Customer Experience Management Explained [11 Top Tips]

Hootsuite

Have you ever been so excited to receive an online order, only to open up the delivery to find a broken product? If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience.

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SEO Salaries 2022: Industry Growth & Many New SEO Professionals via @sejournal, @martinibuster

Search Engine Journal

How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal. Careers SEO

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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The Most Under-Utilized Facebook Ad Product You Need to Know Now

Opt Intelligence

Facebook ads are a versatile marketing tool. They work for businesses of all sizes, in nearly every industry. And while it’s a competitive market across the platform, some ad products are more widely utilized than others.

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Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin

Search Engine Journal

Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal. Marketing Analytics SEO

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Why We Focus So Much on Client Services and Customer Experience

NetLine

Customer service is important. . Depending on which side of the spectrum your business resides in, customer service can either lift you to new heights up or sink your business straight to the bottom of the sea. . The statement, however, is also one of the biggest understatements in business.

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How To Improve SEO: Strategies To Try First via @sejournal, @claudiafaceoff

Search Engine Journal

Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies To Try First appeared first on Search Engine Journal. SEO SEO Strategy

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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6 Ways to Make Your Influencer Product Seeding a Success

Traackr

Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success

Tips 56
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How To Choose The Best Rank Tracker For Your SEO Needs via @sejournal, @seomonitor

Search Engine Journal

Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search Engine Journal. SEO SEO Strategy Sponsored Posts Tools

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6 Ways to Improve B2B Engagement Metrics and Close Deals

Oktopost

Any business that wants to succeed must master the art of customer engagement. In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Despite the challenges, it’s essential to get engagement right.

Webcast 79
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Metrics, Market, and Multiplied Revenue: How to Grow During a Recession

Heinz Marketing

By Maria Geokezas , Chief Operating Office at Heinz Marketing. It’s time to “batten down the hatches.” At least according to Jeff Bezos and other renowned economists. Of course, when someone as well positioned to weather a recession as Bezos issues a warning, everyone listens.

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Elon Musk Shares Vision For “Twitter 2.0” via @sejournal, @MattGSouthern

Search Engine Journal

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal. News Twitter

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Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

Brandwatch Marketing

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Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? via @sejournal, @tonynwright

Search Engine Journal

Whatever SEO tool you're using, understand what it's best used for and discern which one you believe when running an analysis. The post Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? appeared first on Search Engine Journal. Ask an SEO

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Top Trends for Your 2023 Blog Marketing Strategy

ClearVoice

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Your content must be high-quality and deliberate.

Trends 68
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What Does Chip-Making Demand Tell Us About Search Demand? via @sejournal, @brookeosmundson

Search Engine Journal

Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal. News Paid Media Strategy

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Fuel Growth Podcast: Embracing a People-First Culture

SugarCRM

Podcast 65