6 Key Initiatives That Will Make Your Content Strategy Shine
Contently
NOVEMBER 28, 2022
It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place.
Mon.Nov 28, 2022
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Does Marketing Have A Marketing Problem?
Marketing Insider Group
NOVEMBER 28, 2022
Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing.
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25+ New, Newly Updated, and Timeless Books Content Marketers Love
Content Marketing Institute
NOVEMBER 28, 2022
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.
How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google
Marketing Insider Group
NOVEMBER 28, 2022
RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams.
Emerging Sustainability & ESG Topics Garner More Audience Attention
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
3 Email Stress Tests to Monitor in December
TowerData
NOVEMBER 28, 2022
So, how's your holiday email-marketing program faring? You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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How To Create a Strong Social Media Advocacy Program
Hootsuite
NOVEMBER 28, 2022
There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care.
How to Maximize Your Black Friday & Cyber Monday Email Data
TowerData
NOVEMBER 28, 2022
All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. Email Validation
How to Take Your Email Copy From Good to Great
Benchmark Email
NOVEMBER 28, 2022
When it comes to your emails, what you say is important — but so is how you say it. Great email copy helps keep your subscribers interested and can make all of the difference between emails that convert and emails that fall flat.
Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged
Brandwatch CX
NOVEMBER 28, 2022
Marketing Through Storytelling: The Secret to Building a Unique Brand Identity
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Big holiday campaign coming up? Clean your email list first!
TowerData
NOVEMBER 28, 2022
Did you take a breather after Black Friday/Cyber Monday to check your email numbers
Customer Experience Management Explained [11 Top Tips]
Hootsuite
NOVEMBER 28, 2022
Have you ever been so excited to receive an online order, only to open up the delivery to find a broken product? If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one.
39 Instagram story ideas to boost engagement for your brand
Sprout Social
NOVEMBER 28, 2022
Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience.
SEO Salaries 2022: Industry Growth & Many New SEO Professionals via @sejournal, @martinibuster
Search Engine Journal
NOVEMBER 28, 2022
How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal. Careers SEO
7 Trends in ESG: What PR Pros Need to Know in 2023
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
The Most Under-Utilized Facebook Ad Product You Need to Know Now
Opt Intelligence
NOVEMBER 28, 2022
Facebook ads are a versatile marketing tool. They work for businesses of all sizes, in nearly every industry. And while it’s a competitive market across the platform, some ad products are more widely utilized than others.
Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin
Search Engine Journal
NOVEMBER 28, 2022
Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal. Marketing Analytics SEO
Why We Focus So Much on Client Services and Customer Experience
NetLine
NOVEMBER 28, 2022
Customer service is important. . Depending on which side of the spectrum your business resides in, customer service can either lift you to new heights up or sink your business straight to the bottom of the sea. . The statement, however, is also one of the biggest understatements in business.
How To Improve SEO: Strategies To Try First via @sejournal, @claudiafaceoff
Search Engine Journal
NOVEMBER 28, 2022
Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies To Try First appeared first on Search Engine Journal. SEO SEO Strategy
7 Ways to Supercharge Your ABM Strategy with Real-Time Intent
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.
6 Ways to Make Your Influencer Product Seeding a Success
Traackr
NOVEMBER 28, 2022
Influencer product seeding (aka influencer gifting) is a key strategy for influencer marketing programs. Here are 6 tips to make your next campaign a success
How To Choose The Best Rank Tracker For Your SEO Needs via @sejournal, @seomonitor
Search Engine Journal
NOVEMBER 28, 2022
Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search Engine Journal. SEO SEO Strategy Sponsored Posts Tools
6 Ways to Improve B2B Engagement Metrics and Close Deals
Oktopost
NOVEMBER 28, 2022
Any business that wants to succeed must master the art of customer engagement. In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Despite the challenges, it’s essential to get engagement right.
What is Reddit, and Should Your Brand Be Using It?
Hootsuite
NOVEMBER 28, 2022
Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors.
Digitizing Logistics: Harness the Power of Data in 4 Steps
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.
Metrics, Market, and Multiplied Revenue: How to Grow During a Recession
Heinz Marketing
NOVEMBER 28, 2022
By Maria Geokezas , Chief Operating Office at Heinz Marketing. It’s time to “batten down the hatches.” At least according to Jeff Bezos and other renowned economists. Of course, when someone as well positioned to weather a recession as Bezos issues a warning, everyone listens.
Elon Musk Shares Vision For “Twitter 2.0” via @sejournal, @MattGSouthern
Search Engine Journal
NOVEMBER 28, 2022
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal. News Twitter
Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged
Brandwatch Marketing
NOVEMBER 28, 2022
Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? via @sejournal, @tonynwright
Search Engine Journal
NOVEMBER 28, 2022
Whatever SEO tool you're using, understand what it's best used for and discern which one you believe when running an analysis. The post Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? appeared first on Search Engine Journal. Ask an SEO
Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics
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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.
Top Trends for Your 2023 Blog Marketing Strategy
ClearVoice
NOVEMBER 28, 2022
When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Your content must be high-quality and deliberate.
What Does Chip-Making Demand Tell Us About Search Demand? via @sejournal, @brookeosmundson
Search Engine Journal
NOVEMBER 28, 2022
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal. News Paid Media Strategy
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