Mon.Nov 28, 2022

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing. And to some people, marketing just equates to lying. Marketing has a marketing problem.

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How to Take Your Email Copy From Good to Great

Benchmark Email

When it comes to your emails, what you say is important — but so is how you say it. Great email copy helps keep your subscribers interested and can make all of the difference between emails that convert and emails that fall flat. Of course, it’s really hard to craft unique email copy that dazzles… The post How to Take Your Email Copy From Good to Great appeared first on Benchmark Email.

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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams. RevBoss designs solutions built on best practices but unique to the needs of every client they serve: “Everything we do is bespoke for each client,” says Evan Leek, RevBoss’s VP of Marketing.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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SEO Salaries 2022: Industry Growth & Many New SEO Professionals via @sejournal, @martinibuster

Search Engine Journal

How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal.

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How To Improve SEO: Strategies To Try First via @sejournal, @claudiafaceoff

Search Engine Journal

Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies To Try First appeared first on Search Engine Journal.

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Marketers using more data sources in search of better data quality

Martech

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Last year companies used an average of 10 different sources. That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report.

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How To Choose The Best Rank Tracker For Your SEO Needs via @sejournal, @seomonitor

Search Engine Journal

Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search Engine Journal.

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How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Martech

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Alternative/New Content Mediums to Boost Your SEO

seo.co

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting ca

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Yahoo and Taboola sign “30-year” exclusive ad agreement

Martech

Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.

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Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? via @sejournal, @tonynwright

Search Engine Journal

Whatever SEO tool you're using, understand what it's best used for and discern which one you believe when running an analysis. The post Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? appeared first on Search Engine Journal.

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3 Email Stress Tests to Monitor in December

TowerData

So, how's your holiday email-marketing program faring? You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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What Does Chip-Making Demand Tell Us About Search Demand? via @sejournal, @brookeosmundson

Search Engine Journal

Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal.

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Top Trends for Your 2023 Blog Marketing Strategy

ClearVoice

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Your content must be high-quality and deliberate. And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged.

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6 Ways to Improve B2B Engagement Metrics and Close Deals

Oktopost

Any business that wants to succeed must master the art of customer engagement. In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Despite the challenges, it’s essential to get engagement right. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

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Elon Musk Shares Vision For “Twitter 2.0” via @sejournal, @MattGSouthern

Search Engine Journal

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Most Under-Utilized Facebook Ad Product You Need to Know Now

Opt Intelligence

Facebook ads are a versatile marketing tool. They work for businesses of all sizes, in nearly every industry. And while it’s a competitive market across the platform, some ad products are more widely utilized than others. This can drive the cost up, and price small to medium sized businesses out of the advertising space. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages.

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Twitter Rolls Out 3 New Ways To Advertise via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared first on Search Engine Journal.

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How to Maximize Your Black Friday & Cyber Monday Email Data

TowerData

All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins.

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Why We Focus So Much on Client Services and Customer Experience

NetLine

Customer service is important. . Depending on which side of the spectrum your business resides in, customer service can either lift you to new heights up or sink your business straight to the bottom of the sea. . The statement, however, is also one of the biggest understatements in business. No one wants to be bad at customer service on purpose. It’s simply that not every business makes a conscious commitment to their customers before they ever even meet them. .

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Stay Active on Social — Even When Life Gets Busy —With Smart Scheduler

EveryoneSocial

In the beginning, there was only manual posting. Then there came scheduled posting – manual with a temporal twist. And now, in addition to manual and scheduled posting, comes smart scheduling. The EveryoneSocial Smart Scheduler is now active for all enterprise users! Consistent with the core functionality of this new feature, you really don’t need to read how to use it (Smart Scheduler has your back regardless!

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Big holiday campaign coming up? Clean your email list first!

TowerData

Did you take a breather after Black Friday/Cyber Monday to check your email numbers?

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Technical Content Creation at Microsoft, with Josh Duffney

Acrolinx

No matter where we are, our passions will manage to find us. Josh Duffney’s love of words and writing took him from his role as a software engineer to … Continue reading "Technical Content Creation at Microsoft, with Josh Duffney". The post Technical Content Creation at Microsoft, with Josh Duffney appeared first on Acrolinx.

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Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

Brandwatch Marketing

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con