Fri.Jun 11, 2021

How to Create a B2B Sales Strategy That Will Grow Your Business

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Creating A B2B sales strategy can be difficult. But, once you get the ball rolling, you will be able to drive success. There are an endless number of strategies that you could attempt, but they can be difficult, costly, or not work in the way you want them to. This is why we have put […].

Five Ways to Change Your Sales Strategy After COVID


If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships.


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What We Can Take From the Pandemic: Perspective, Passion and Peace of Mind


Does it feel weird to you yet? Walking outside without a mask? Do you live somewhere that no longer requires them inside? For the last 15 months, our worlds have been so turned upside down, righting ourselves is bound to cause some vertigo.

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]


Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams

Content Marketing Institute

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series.

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SPOC Automation Saves $140,000 in One Month


With a little help from our team at FitzMartin, SPOC Automation was able to take a challenging situation (the COVID-19 lockdown) and turn it into an opportunity to consolidate and enhance their position in the market.

How to Add a Floating Social Bar to WordPress (3 Methods)


Do you want to get your website visitors to follow you on social media? A floating bar is one of the best ways to display your social profiles and prompt a user to follow or subscribe without disturbing their browsing experience.

Instagram Chief on What TikTok Does Better via @sejournal, @MattGSouthern

Search Engine Journal

Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users. The post Instagram Chief on What TikTok Does Better appeared first on Search Engine Journal. Instagram News

Your Brief Guide to Using Goal Seek in Excel


Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal Seek in Excel.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Content Marketing for Startups: How to Succeed Even Early On via @sejournal, @ViolaEva1

Search Engine Journal

Content marketing for startups requires a focused, flexible strategy and clever implementation. See expert tips and advice for success. The post Content Marketing for Startups: How to Succeed Even Early On appeared first on Search Engine Journal. Content Marketing

How Columbia Care Inc is redefining Cannabis retail


30-second summary: With regulatory movements legalizing cannabis in 16 states, the cannabis industry is now forecasted to surpass $100 billion by 2025.

Litmus Builder Essentials: Create in Our Email Builder


In the last post in our Litmus Builder Essentials series , we took a spin through Builder’s interface, learning about all of the different sections of Builder, some of the menu and settings options, and what exactly those little icons in the upper-right corner are.

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Understanding an SPV Fund: How Do They Help Your Biz?

Altitude Branding

Nowadays, if you are in business, you need to know everything that will benefit it in one way or the other. This article will learn about SPV (Special Purpose Vehicle) fund and how they help your biz. The whole thing might seem complicated if you have never worked in the financial field.

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The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

SEO A/B Split-Testing - Any Result is a Good Result


There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves.

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Using Customer Feedback To Beat The Competition


Whether a business is in manufacturing, telecommunications or software, its success relies on positive customer experiences. When end users are satisfied with the goods, services and support they receive, they will keep coming back.

Is Your Business Set For Success?

Altitude Branding

Is your business in a ready-set-go zone? Are you primed for unlimited and unstoppable success? Whether you’re a first-time entrepreneur or seasoned small business owner, you’ll want to prepare to make sure you are set for success. . To guarantee your business success, keep these 3 tips in mind.

The Missing Piece: My Path to Purpose with Televerde


Since I graduated from college back in 2014, I’ve had incredible opportunities to work in a variety of industries with colleagues that I admire and respect, many of whom I still count as friends.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Improving Your Small Business Status

Altitude Branding

The year 2020 took a toll on businesses across the states. With vaccines already administered to a good portion of the population and more on the way, states are removing most of the COVID-19 restrictions. This is fantastic news for small business owners.

How to Transform Higher Education Marketing for the Digital Landscape

SmartBug Media

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace.

16 Sales Influencers You Should be Following

Visitor Queue

Over the last decade, we have seen social media explode in popularity. Everyone and their mom are using it (seriously, my mom is on Instagram)! In fact, over 45% of the world’s population uses social media.

Embrace inclusion this Pride Month


This year, Seismic is celebrating Pride and recognizing the LGBTQIA+ community’s longstanding struggle for equal rights with a series of employee and guest panels. Our employee book club will discuss articles, short stories, and podcasts.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How Does Video Content Affect SEO

Method and Metric

With video being the latest content medium, it’s not surprising to check your screens and see various streaming stories, video clips and video ads taking up air time. Although an entertaining and engaging way to tell a story, does video have any effect on SEO?

New Feature: Activity Overview for Brands


nDash isn’t just a place to find great writers. It’s platform for messaging, ideation, and collaboration with your extended content team. Over the years however, it became somewhat hard for brands to keep track of these conversations.

Eloqua campaign reporting on SFDC Dashboards

Eloqua Tips and Tricks

Eloqua campaign reporting on SFDC Dashboards. Client Challenge. HMH approached Automate2Revenue who I was contracted to with the following objectives: Deliver SFDC CMO dashboards in Early 2021 that reflect current lead management state.

Advanced Programmatic Metrics Come From Data-Driven Partners


With Nagendra Sai Associate Director, Programmatic, True Influence. A data-driven marketing partner gives you access to advanced programmatic metrics you aren’t likely to see on the dashboards of standard demand-side platforms (DSP).

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.