Zoominfo
MARCH 19, 2018
Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling generates 38% more new opportunities than traditional sellers.
Marketing Insider Group
MARCH 19, 2018
Content marketing is one of the most effective forms of marketing in today’s online world. Consumers enjoy the ability to research a solution for a product in a no-pressure environment. Good content marketing guides consumers to identify what their problem is and then leads them to the ideal solution to fix it — one that […]. The post How to Smoothly Transition Online Content Leads to your Sales Staff appeared first on Marketing Insider Group.
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ViewPoint
MARCH 19, 2018
“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult.
KoMarketing Associates
MARCH 19, 2018
Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. The results found that 55 percent of small businesses now invest in SEO, which is a 3 percent increase from last year. “Every business is a viable candidate for SEO, unless they absolutely don’t require business from the
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
MARCH 19, 2018
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
MARCH 19, 2018
Whether you’re one of the most successful companies in the world or a startup just finding your way, your content has to impact the bottom line. Proving that value is the only surefire way to get executive buy-in and scale your content program. For Walmart, making that case was a gradual process. The marketing team began with one positive data point: Customers who engaged with editorial content had an average order size 7 percent larger than customers who went straight to shopping.
Content Marketing Institute
MARCH 19, 2018
If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates.
Hubspot
MARCH 19, 2018
With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. To truly set yourself apart from the other brands competing for attention, you’ve got to supplement your Instagram game with some extra apps. Lucky for you, there are plenty of apps and tools available to help you edit Instagram photos, gain followers, attract likes, and analyze your performance.
JotForm
MARCH 19, 2018
Back in 2005, I had a predictable routine. I’d get up early, leave my apartment in Brooklyn Heights and tote my laptop to the local Starbucks. After a few hours of work, I’d stroll across the Brooklyn Bridge to the West Village and settle in at another coffee shop. By mid-afternoon, I was so ca.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MARCH 19, 2018
New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. This stems from strong competition and an increasing number of decision makers on the buyer’s side. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. Understanding how buyers make decisions.
Convert
MARCH 19, 2018
First: let’s address the big, ugly elephant in the room. Yes, this is an article about choosing A/B testing software—from some folks who just happen to make A/B testing software. I get it. I wouldn’t trust me either. But on the daily, we’ve been getting feedback like this: “Optimizely is phasing us out of their.
Hinge Marketing
MARCH 19, 2018
?. Having effective differentiators can really help your firm grow. In fact, high-growth firms are 3X more likely to have effective differentiator. But, what makes a differentiator effective? Here are three tests to find out. Video Transcription. Hi, do you have a truly effective differentiator? Now, we all know differentiators are important. They’re what set us apart from other kinds of firms, and they have to be easy to understand.
EveryoneSocial
MARCH 19, 2018
Objections to Employee Advocacy. Your company needs brand advocates, especially in the 21st century and the continuous growth of the internet. Yet, there will inevitably be objections. We’ll cover the common ones and how to overcome them. Every company at this point has social media accounts, posts consistently on those accounts (or should be), and even devotes budget to paid social and sponsored blog posts.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
AgencyEA
MARCH 19, 2018
We love the Golden Gate City. Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. Sessions dissect emerging trends, explain best practices and highlight the biggest case studies.
Kapost
MARCH 19, 2018
Agile describes a set of workflow best practices that involves rapid iteration, evolving solutions, and cross-functional team input. Engineering and product teams around the world use Agile techniques to cut. The post 3 Agile Development Tips for Marketers appeared first on Kapost Content Marketing Blog.
Albacross
MARCH 19, 2018
Note: This article is the second in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page. A lot of marketers struggle to evaluate their account-based marketing campaigns. While “traditional” metrics are relevant, they’re not applied to ABM in the same way. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required.
The Mx Group
MARCH 19, 2018
If you’re reading this, I’m assuming you’re all in on the reasons to do ABM. The promise of higher marketing ROI, better deals and higher close rates is enough to get anyone’s attention, right? Unfortunately, doing ABM requires more effort than deciding to do ABM. The necessary shift in disciplines reaches far beyond the marketing department. This is not a solo effort!
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
EMagine B2B Blog
MARCH 19, 2018
Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences. Through social, you can: Create an online community promoting awareness around disease management and prevention.
AgencyEA
MARCH 19, 2018
We love the Golden Gate City. Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. Sessions dissect emerging trends, explain best practices and highlight the biggest […].
Olympia Consulting Sales
MARCH 19, 2018
Effective sales coaching employs a process of inquiry to allow your team members to access their own inner strengths and assists them toward reaching their full potential. Our role as sales leaders is to help them discover unused, or underused, strengths and talents. Here are the five keys required to be an effective sales coach: … The post The 5 Keys to Great Sales Coaching appeared first on Olympia Consulting.
EMagine B2B Blog
MARCH 19, 2018
Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences. Through social, you can: Create an online community promoting awareness around disease management and prevention.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Marketing Insider Group
MARCH 19, 2018
The one secret that every marketing event organizer knows – a good keynote speaker can make or break your event. Why? Because your opening keynote sets the tone at the beginning from which the entire event will unfold. And your closing keynote keeps people engaged in your event until the very end. Yep, your keynotes […]. The post How to Choose Your Next Event’s Keynote Speaker appeared first on Marketing Insider Group.
Biznology
MARCH 19, 2018
When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, “What’s the ideal state?” The fact is, a complete digital transformation results in a company that is in a position to continuously improve and optimize its marketing and customized engagement with customers. That’s the full, digitally mature state.
Heinz Marketing
MARCH 19, 2018
By Matt Heinz, President of Heinz Marketing. Yet another great episode of Sales Pipeline Radio in the books. Weekly, we cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. We’ll publish similar highlights here for upcoming episodes. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.
Content Standard
MARCH 19, 2018
Two out of three marketers’ lives will change after reading this story. Sure, the above statement isn’t exactly based in fact. But if a statement like that catches your attention, it’s because of the special appeal of data and facts. Data-driven content is all about using fascinating facts to tell unusual, creative, and head-turning stories.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Hubspot
MARCH 19, 2018
Crafting a standout resume is a lot of work. Not only do you have to write the darn thing, but you also have to check (and double-check) for typos, even out your margins, make sure you're not repeating the same action verb 10 times. the list goes on. In other words, knowing what makes a great resume also means knowing what makes a bad one. And while there are a lot of little things you'll want to check before sending your "curriculum vitae" (CV) to a recruiter, some more important than others.
NetLine
MARCH 19, 2018
Warm skies, graced by crimson and caramel colored mountain tops, were sparked by inaugural fireworks that greeted 1000 B2B marketers. It was quite the romantic setting for professionals gathering to intimately ground themselves in the latest B2B marketing knowledge the industry has to offer. – Queue Edvard Grieg’s Peer Gynt – Morning Mood – We awaken Monday morning, excited that President’s Day week will be in sunny Scottsdale, AZ—our redemption to the cold and icy winter that
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