Tue.Aug 06, 2024

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MOps: Is you is or is you ain’t marketing?

Martech

Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.

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The Role of AI and Automation in Paid Media Advertising

Marketing Insider Group

Ever feel like you’re throwing money into a black hole with your paid media campaigns? You’re not alone. Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. By harnessing the power of AI and automation , we can finally say goodbye to wasted ad spend and hello to smarter, more effective campaigns.

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Pro Tips to Master Content Repurposing for an Impactful Social Presence

Oktopost

In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day. Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve stil

Tips 147
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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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What the Google antitrust ruling could mean for advertisers

Martech

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.

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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.

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Unlock Deeper Insights: Customized Reporting for Social Listening

Oktopost

Here’s the thing about listening: it’s not just a skill, it’s an art, and as a marketer, it’s nothing short of essential. Imagine you are trying to craft a product, a message or a campaign, without truly understanding your audience. It’s like shooting arrows in the dark, hoping one of them hits the target. With over 5.07 billion social media users worldwide, social media is a powerful arena for brands to listen to, and connect meaningfully with their audience.

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Enhance Your Sales Outreach with ZoomInfo Copilot AI Emailer

Zoominfo

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. ZoomInfo Copilot’s AI Emailer revolutionizes this process by harnessing the power of generative AI, enriched with unparalleled data and buying signals, to automate and refine email creation for efficiency and impact.

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Why Google lost: The DoJ’s case in 11 slides

Martech

Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling.

Google 118
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How Outcome-based Marketing Strategies Can Help HR Tech Companies Stand Out

Walker Sands

The HR tech landscape has grown increasingly competitive in recent years, with new innovations and solutions constantly emerging. According to Allied Market Research , the global HR tech market was valued at $32.6 billion in 2021 and is projected to reach $76.5 billion by 2031. With an estimated 20,000+ vendors worldwide, the market is crowded and noisy.

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Aflac’s approach to Gen Z engagement

Martech

The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. How do these shifts in behavior impact a more complicated service like insurance? And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker.

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How to introduce AI into your advertising in 2024 and beyond

illumin

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? When ChatGPT flew onto the scene in 2023, every business clamored to get on board, but what they found is that introducing AI into your organization has more complicated implications than anticipated.

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Moving Beyond B2B Marketing Attribution: Hello, Correlations!

Envy

It's a tale as old as time. B2B marketers have been trying to understand and measure the impact of their efforts for ages. We need it to optimize what we do, we need it to learn what to stick to, and we also need it cause management wants to see how we're progressing, or rather IF we are (happens to the best of us), how marketing activities are impacting the sales funnel.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Is Your Sales Funnel Leaking Leads? Here’s How Demand Generation Can Fix It

Lead Forensics

In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. Therefore if your sales funnel is underperforming, it might be time to consider demand generation as a solution.

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Keyword Relevance: What It Is, and How to Demonstrate It to Google

Ahrefs

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages.

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6 Methods to Creating a Distinctive B2B Brand Identity

Fount Media

A brand is not just a logo. It is the combinational value of reputation and perception in the public eye. All businesses strive to achieve wide recognition in the market but often ignore the importance of building a consistent persona. It is as important as setting the right foundation before The post 6 Methods to Creating a Distinctive B2B Brand Identity appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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SEO Reporting Dashboards (For 3 Different Types of Websites)

Ahrefs

The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Mastering Your DXP Change Management Strategy

CMSWire

To support the successful long-term adoption of a digital experience platform, your change management strategy needs to address a few key areas. Continue reading.

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How to Organically Grow Your B2B Email Lists

PureB2B

Grow a strong B2B email list using sustainable growth tactics. Here are effective and enduring lead gen methods for an organic email list.

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Take the Test: Are You Doing Hit-or-Miss Marketing?

Square 2 Marketing

Hit-or-miss marketing isn’t new. We’ve been talking about it in one form or another for several years. At one point, we called hit-or-miss marketing something entirely different. For most of those several years I mentioned above, it went by another name entirely.

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B2B marketing trends: 4 insights to elevate your Food & Nutrition communication strategies

BDB

In the fast-paced Food and Nutrition (F&N) industry, B2B brands need to keep up with consumers ever-evolving trends while driving growth, embracing sustainability and protecting profitability. It’s a delicate balancing act, one where getting your marketing communications strategy right can make all the difference. That’s why we created the first-ever B2B Marketing Benchmark focused specifically on the Food and Nutrition ingredients industry.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Bridging the Gap Between Customer Experience Expectations and Reality

CMSWire

To improve customer loyalty, organizations must address this gap by implementing effective data management, advanced AI and strategic human interaction. Continue reading.

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5 Great Bluehost Alternatives for Your eCommerce Business (2024)

Optinmonster

In this article, I’m sharing the best Bluehost alternatives for your eCommerce business. The process of starting a new website often goes like this: You have a great idea for an eCommerce business. Perhaps you download WordPress because of its powerful, easy-to-use design. Now, it’s time to decide which web hosting company you want to use. And you have no idea where to even begin.

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This Professor Has a Path Toward Human-Level AI. It Isn’t Through Language.

CMSWire

Language models powering bots like ChatGPT have no conception of the physical world. Will the next leap forward come from teaching AI sensory common sense? Continue reading.

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Use Case: Converting Open-Source Users to Paid Customers

HG Data

Avoid wasting your sales and marketing teams’ time and effort by identifying free users who are most likely to convert to paid accounts with the click of a button In this step-by-step video, Luke Walters, Enterprise Account Executive, shows how the HG Platform allows you to create a scoring profile to find the accounts ready […] The post Use Case: Converting Open-Source Users to Paid Customers appeared first on HG Insights.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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WYSIWYG Challenges: The Downfall of 'What You See' Web Design

CMSWire

WYSIWYG doesn’t scale. It can’t build content and experiences that need to adapt and evolve. Continue reading.

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How Demand Generation Can Fix Sales Funnels

Lead Forensics

Demand Generation as a Solution In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. Therefore if your sales funnel is underperforming, it might be time to consider demand generation as a solution.

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How to Train Yourself in 15 Minutes with AI

Benchmark Email

In the fast-paced marketing world, especially for those on small teams or working solo, staying current and mastering new skills is almost impossible. Often, marketers are expected to “figure it out” on their own without formal training or guidance. Fortunately, Artificial intelligence can be a powerful ally, providing targeted, efficient training to help you grow… The post How to Train Yourself in 15 Minutes with AI appeared first on Benchmark Email.