Martech
AUGUST 6, 2024
Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.
Marketing Insider Group
AUGUST 6, 2024
Ever feel like you’re throwing money into a black hole with your paid media campaigns? You’re not alone. Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. By harnessing the power of AI and automation , we can finally say goodbye to wasted ad spend and hello to smarter, more effective campaigns.
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Zoominfo
AUGUST 6, 2024
Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. ZoomInfo Copilot’s AI Emailer revolutionizes this process by harnessing the power of generative AI, enriched with unparalleled data and buying signals, to automate and refine email creation for efficiency and impact.
Oktopost
AUGUST 6, 2024
In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day. Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve stil
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
Ahrefs
AUGUST 6, 2024
The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business.
Martech
AUGUST 6, 2024
The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. How do these shifts in behavior impact a more complicated service like insurance? And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker.
Envy
AUGUST 6, 2024
It's a tale as old as time. B2B marketers have been trying to understand and measure the impact of their efforts for ages. We need it to optimize what we do, we need it to learn what to stick to, and we also need it cause management wants to see how we're progressing, or rather IF we are (happens to the best of us), how marketing activities are impacting the sales funnel.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Walker Sands
AUGUST 6, 2024
The HR tech landscape has grown increasingly competitive in recent years, with new innovations and solutions constantly emerging. According to Allied Market Research , the global HR tech market was valued at $32.6 billion in 2021 and is projected to reach $76.5 billion by 2031. With an estimated 20,000+ vendors worldwide, the market is crowded and noisy.
PureB2B
AUGUST 6, 2024
Grow a strong B2B email list using sustainable growth tactics. Here are effective and enduring lead gen methods for an organic email list.
Square 2 Marketing
AUGUST 6, 2024
Hit-or-miss marketing isn’t new. We’ve been talking about it in one form or another for several years. At one point, we called hit-or-miss marketing something entirely different. For most of those several years I mentioned above, it went by another name entirely.
CMSWire
AUGUST 6, 2024
To support the successful long-term adoption of a digital experience platform, your change management strategy needs to address a few key areas. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Optinmonster
AUGUST 6, 2024
In this article, I’m sharing the best Bluehost alternatives for your eCommerce business. The process of starting a new website often goes like this: You have a great idea for an eCommerce business. Perhaps you download WordPress because of its powerful, easy-to-use design. Now, it’s time to decide which web hosting company you want to use. And you have no idea where to even begin.
CMSWire
AUGUST 6, 2024
To improve customer loyalty, organizations must address this gap by implementing effective data management, advanced AI and strategic human interaction. Continue reading.
illumin
AUGUST 6, 2024
In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? When ChatGPT flew onto the scene in 2023, every business clamored to get on board, but what they found is that introducing AI into your organization has more complicated implications than anticipated.
CMSWire
AUGUST 6, 2024
Language models powering bots like ChatGPT have no conception of the physical world. Will the next leap forward come from teaching AI sensory common sense? Continue reading.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
HG Data
AUGUST 6, 2024
Avoid wasting your sales and marketing teams’ time and effort by identifying free users who are most likely to convert to paid accounts with the click of a button In this step-by-step video, Luke Walters, Enterprise Account Executive, shows how the HG Platform allows you to create a scoring profile to find the accounts ready […] The post Use Case: Converting Open-Source Users to Paid Customers appeared first on HG Insights.
Lead Forensics
AUGUST 6, 2024
Demand Generation as a Solution In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. Therefore if your sales funnel is underperforming, it might be time to consider demand generation as a solution.
Benchmark Email
AUGUST 6, 2024
In the fast-paced marketing world, especially for those on small teams or working solo, staying current and mastering new skills is almost impossible. Often, marketers are expected to “figure it out” on their own without formal training or guidance. Fortunately, Artificial intelligence can be a powerful ally, providing targeted, efficient training to help you grow… The post How to Train Yourself in 15 Minutes with AI appeared first on Benchmark Email.
HG Data
AUGUST 6, 2024
Avoid wasting your sales and marketing teams’ time and effort by identifying the accounts that are most likely to convert with the click of a button In this step-by-step video, Luke Walters, Enterprise Account Executive, shows how the HG Platform allows you to create a scoring profile to find the accounts ready to buy in […] The post Use Case: Creating A Scoring Profile With The Click Of A Button appeared first on HG Insights.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
AUGUST 6, 2024
Tap into the ultimate guide of travel tips, session recommendations, and info for Dreamforce and OpsStars 2024. The post Your Ultimate Field Guide to Dreamforce and OpsStars 2024 appeared first on LeanData.
Fount Media
AUGUST 6, 2024
A brand is not just a logo. It is the combinational value of reputation and perception in the public eye. All businesses strive to achieve wide recognition in the market but often ignore the importance of building a consistent persona. It is as important as setting the right foundation before The post 6 Methods to Creating a Distinctive B2B Brand Identity appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.
Lead Forensics
AUGUST 6, 2024
In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. Therefore if your sales funnel is underperforming, it might be time to consider demand generation as a solution.
CMSWire
AUGUST 6, 2024
WYSIWYG doesn’t scale. It can’t build content and experiences that need to adapt and evolve. Continue reading.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
AUGUST 6, 2024
This international quick guide will help you prepare to exhibit, answer common questions, and get ready for exhibiting in the U.S.
BDB
AUGUST 6, 2024
In the fast-paced Food and Nutrition (F&N) industry, B2B brands need to keep up with consumers ever-evolving trends while driving growth, embracing sustainability and protecting profitability. It’s a delicate balancing act, one where getting your marketing communications strategy right can make all the difference. That’s why we created the first-ever B2B Marketing Benchmark focused specifically on the Food and Nutrition ingredients industry.
Zoominfo
AUGUST 6, 2024
Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.
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