Martech
AUGUST 6, 2024
Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.
Marketing Insider Group
AUGUST 6, 2024
Ever feel like you’re throwing money into a black hole with your paid media campaigns? You’re not alone. Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. By harnessing the power of AI and automation , we can finally say goodbye to wasted ad spend and hello to smarter, more effective campaigns.
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Oktopost
AUGUST 6, 2024
In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “People don’t post enough on LinkedIn, we post 3-5 times a day. Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve stil
Zoominfo
AUGUST 6, 2024
Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
Oktopost
AUGUST 6, 2024
Here’s the thing about listening: it’s not just a skill, it’s an art, and as a marketer, it’s nothing short of essential. Imagine you are trying to craft a product, a message or a campaign, without truly understanding your audience. It’s like shooting arrows in the dark, hoping one of them hits the target. With over 5.07 billion social media users worldwide, social media is a powerful arena for brands to listen to, and connect meaningfully with their audience.
Zoominfo
AUGUST 6, 2024
Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. ZoomInfo Copilot’s AI Emailer revolutionizes this process by harnessing the power of generative AI, enriched with unparalleled data and buying signals, to automate and refine email creation for efficiency and impact.
Martech
AUGUST 6, 2024
Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Walker Sands
AUGUST 6, 2024
The HR tech landscape has grown increasingly competitive in recent years, with new innovations and solutions constantly emerging. According to Allied Market Research , the global HR tech market was valued at $32.6 billion in 2021 and is projected to reach $76.5 billion by 2031. With an estimated 20,000+ vendors worldwide, the market is crowded and noisy.
Martech
AUGUST 6, 2024
The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. How do these shifts in behavior impact a more complicated service like insurance? And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker.
illumin
AUGUST 6, 2024
In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? When ChatGPT flew onto the scene in 2023, every business clamored to get on board, but what they found is that introducing AI into your organization has more complicated implications than anticipated.
Envy
AUGUST 6, 2024
It's a tale as old as time. B2B marketers have been trying to understand and measure the impact of their efforts for ages. We need it to optimize what we do, we need it to learn what to stick to, and we also need it cause management wants to see how we're progressing, or rather IF we are (happens to the best of us), how marketing activities are impacting the sales funnel.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lead Forensics
AUGUST 6, 2024
In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. Therefore if your sales funnel is underperforming, it might be time to consider demand generation as a solution.
Ahrefs
AUGUST 6, 2024
Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages.
Fount Media
AUGUST 6, 2024
A brand is not just a logo. It is the combinational value of reputation and perception in the public eye. All businesses strive to achieve wide recognition in the market but often ignore the importance of building a consistent persona. It is as important as setting the right foundation before The post 6 Methods to Creating a Distinctive B2B Brand Identity appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.
Ahrefs
AUGUST 6, 2024
The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
CMSWire
AUGUST 6, 2024
To support the successful long-term adoption of a digital experience platform, your change management strategy needs to address a few key areas. Continue reading.
PureB2B
AUGUST 6, 2024
Grow a strong B2B email list using sustainable growth tactics. Here are effective and enduring lead gen methods for an organic email list.
Square 2 Marketing
AUGUST 6, 2024
Hit-or-miss marketing isn’t new. We’ve been talking about it in one form or another for several years. At one point, we called hit-or-miss marketing something entirely different. For most of those several years I mentioned above, it went by another name entirely.
BDB
AUGUST 6, 2024
In the fast-paced Food and Nutrition (F&N) industry, B2B brands need to keep up with consumers ever-evolving trends while driving growth, embracing sustainability and protecting profitability. It’s a delicate balancing act, one where getting your marketing communications strategy right can make all the difference. That’s why we created the first-ever B2B Marketing Benchmark focused specifically on the Food and Nutrition ingredients industry.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
CMSWire
AUGUST 6, 2024
To improve customer loyalty, organizations must address this gap by implementing effective data management, advanced AI and strategic human interaction. Continue reading.
Optinmonster
AUGUST 6, 2024
In this article, I’m sharing the best Bluehost alternatives for your eCommerce business. The process of starting a new website often goes like this: You have a great idea for an eCommerce business. Perhaps you download WordPress because of its powerful, easy-to-use design. Now, it’s time to decide which web hosting company you want to use. And you have no idea where to even begin.
CMSWire
AUGUST 6, 2024
Language models powering bots like ChatGPT have no conception of the physical world. Will the next leap forward come from teaching AI sensory common sense? Continue reading.
HG Data
AUGUST 6, 2024
Avoid wasting your sales and marketing teams’ time and effort by identifying free users who are most likely to convert to paid accounts with the click of a button In this step-by-step video, Luke Walters, Enterprise Account Executive, shows how the HG Platform allows you to create a scoring profile to find the accounts ready […] The post Use Case: Converting Open-Source Users to Paid Customers appeared first on HG Insights.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
CMSWire
AUGUST 6, 2024
WYSIWYG doesn’t scale. It can’t build content and experiences that need to adapt and evolve. Continue reading.
Lead Forensics
AUGUST 6, 2024
Demand Generation as a Solution In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. Therefore if your sales funnel is underperforming, it might be time to consider demand generation as a solution.
Benchmark Email
AUGUST 6, 2024
In the fast-paced marketing world, especially for those on small teams or working solo, staying current and mastering new skills is almost impossible. Often, marketers are expected to “figure it out” on their own without formal training or guidance. Fortunately, Artificial intelligence can be a powerful ally, providing targeted, efficient training to help you grow… The post How to Train Yourself in 15 Minutes with AI appeared first on Benchmark Email.
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