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Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.
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In the fast-paced world of digital marketing, a seamless sales funnel is crucial for turning potential customers into loyal buyers. However, many businesses find their sales funnels leaking leads at various stages, which impact revenue and growth opportunities. Therefore if your sales funnel is underperforming, it might be time to consider demand generation as a solution.
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