Wed.Feb 26, 2020

What is Audience Segmentation and Why is it Important for Content Marketing?


Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

3 Steps to Ensure a Successful Website Redesign

SmartBug Media

The decision has been made to move forward with a website redesign, a budget has been created, an agency to create your website has been selected, and you have been put in charge of completing this project. Where do you go from here? No need to stress—we're here to help.

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The 9 Best Welcome Email Examples to Engage New Users


A ‘Thank you for signing up’ email gets your subscriber relationship off to a strong start. But welcome email templates are tough to create from scratch. To get you inspired we’ve pulled together some of the best welcome email examples […].

Why Digital Transformation Is Impossible Without an Engaging Culture

Marketing Insider Group

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Forrester and Yieldmo recently published the “Attention 2.0:

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More Trending

The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020


Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years.

5 Tips for B2B Loyalty Programs Inspired by B2C


Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […]. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. Customer Engagement, Retention & Growth

Make Better Business Decisions by Leveraging Customer Data

Modern Marketing

Former CEO of Tesco, Sir Terry Leahy, credits the company’s loyalty program, Clubcard, as the key reason the company was able exceed the performance of its two biggest competitors. Using loyalty data, Tesco was able to make better data-driven decisions.

5 Ways to Implement MQL Marketing Tactics

Only B2B

Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. What is MQL Marketing?

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Browsers Phase Out Third Party Cookies and Take Over Online Advertising


Here’s what that means for user privacy and your business Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data.

6 UX Strategies for More Leads and Conversions (with Examples)


"Good design encourages a viewer to want to learn more." - Alexander Isley. Design & UX

4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. for over two decades.

New ABM Measurement Matrix: Evaluating performance across buying stages

Heinz Marketing

If you want to understand marketing’s impact and influence on sales and revenue performance, you have to look well beyond mere lead production. And with account-based marketing efforts, that’s especially true.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Most Agencies Bet on This Distribution Model [New Research]

Content Marketing Institute

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more.

6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising.

What Is Local PR and How Does It Work? [Examples]


Let's face it — building brand awareness isn't the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult. That is where public relations comes in.

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What is a Creative Management Platform (CMP)?


It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one?

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

ConvertKit’s January 2020 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.

How One Marketing Agency Earns Radio, Local, and National Television Coverage


Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record". Unfortunately, many of us won't see those dreams become reality — however, as marketers, we can create content that is worthy of making it big.

Why Focus on Pipeline Marketing?


Pipeline marketing is more than just generating leads to make a sale. It enables marketers to take a more active role in the lead generation efforts to create revenue for the company [1]. The goal is to connect both marketing and sales to make decisions based on a common goal.

RevOps Q&A


You have questions, we have answers! Recently we teamed up with the incredible team at GoNimbly to host a webinar on Keys to RevOps Success. We talked about breaking through silos, reporting structures, actionable insights and measuring the impact.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Get the Most out of Your Marketing Agency

Launch Marketing

Often, we find that the Austin-area B2B tech companies we work with have been disappointed with the performance of their past agency partners. Common at the top of this list of grievances is poor communication. “The most important thing in communication is hearing what isn’t said.”

10 PPC Best Practices to Get the Most out of Your Marketing Budget


What is the future of PPC? Pay-per-click isn’t dying, but it is changing. In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget.

DAM for CMOs: How to Get the Most From Digital Asset Management


As a CMO, you’re the company’s chief storyteller, and you’re constantly looking for new ways to answer this question: *__What can I do to grab their attention? Marketing has

2020 Tips: Creating a More Engaging Call to Action


When thinking about how to write a call to action, consider the following. Have you ever seen a sign spinner? You know, those people on the side of the road or in a parking lot, holding up a big flashy sign and spinning it around, all day long?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.