DivvyHQ
FEBRUARY 26, 2020
Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.
SmartBug Media
FEBRUARY 26, 2020
The decision has been made to move forward with a website redesign, a budget has been created, an agency to create your website has been selected, and you have been put in charge of completing this project. Where do you go from here? No need to stress—we're here to help. Here are three steps to help you navigate a successful website redesign: 1. Create & Set Website Redesign Expectations.
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SendinBlue
FEBRUARY 26, 2020
A ‘Thank you for signing up’ email gets your subscriber relationship off to a strong start. But welcome email templates are tough to create from scratch. To get you inspired we’ve pulled together some of the best welcome email examples […]. The post The 9 Best Welcome Email Examples to Engage New Users appeared first on Sendinblue Blog.
Marketing Insider Group
FEBRUARY 26, 2020
Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization. In many cases, it fundamentally changes the way an entire business operates.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
InsightSquared
FEBRUARY 26, 2020
You have questions, we have answers! Recently we teamed up with the incredible team at GoNimbly to host a webinar on Keys to RevOps Success. We talked about breaking through silos, reporting structures, actionable insights and measuring the impact. As we reached the top of the hour, we did our best to answer all the thoughtful questions that came in, but admittedly you maxed us out.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
FEBRUARY 26, 2020
Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […]. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive.
Convert
FEBRUARY 26, 2020
Here’s what that means for user privacy and your business Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data. This cut back also impacts our reporting. But understanding why browsers.
Biznology
FEBRUARY 26, 2020
Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. It’s odd because this specialty practice emerged during one of the most intense financial crises for the country from mid-2014 to 2016 – coupled with a political crisis in Brazil that resulted in the impeachment of President Dilma Rousseff.
Only B2B
FEBRUARY 26, 2020
Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. What is MQL Marketing? MQL or a marketing qualified leas is a potential lead/prospect who is more likely to convert into your customer because he has already been prepared through different methods.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech Advisor
FEBRUARY 26, 2020
The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. But it’s not all bad news. Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through.
Circle Studio
FEBRUARY 26, 2020
Unsubscribe. Skip. Unfollow. Delete. Despite the fact that it’s easier than ever to ignore marketing messages, there’s never been a better time to be a marketer — with one caveat. To fully claim a seat at the leadership table requires alignment in four critical areas. Strategic Alignment. The first area to address is with strategic alignment. The circle S view of business alignment is that every organization needs to have four core pieces in place to be successful: A documented business strategy
Martech Advisor
FEBRUARY 26, 2020
Digital marketing solutions have become increasingly collaborative and now integrate diverse channels like social media platforms and email marketing to craft bigger, better campaigns to improve customer experiences. Social cloud is the latest kid on the block. It integrates social media marketing capabilities into a digital marketing solution and syncs it with the cloud to better align your marketing, sales, and service teams.
Search Engine Journal
FEBRUARY 26, 2020
With this campaign process in place, you can get closer than ever before to actually delivering "10x impact." The post The Content Campaign Process to Get Consistently Close to Insane ROI via @simonpenson appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Bannersnack
FEBRUARY 26, 2020
Welcome back to another episode of the Drag & Drop Show! This week we have an episode with Cody Stocker, a digital designer working for R&R Partners, a full-service, independent brand innovation agency. The company has a vast array of clients, such as Boeing, SeaWorld, and NHL, and has just successfully launched the new rebranding […].
Spiralytics
FEBRUARY 26, 2020
"Good design encourages a viewer to want to learn more." - Alexander Isley.
ATAK Interactive
FEBRUARY 26, 2020
On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. for over two decades. The landmark act gives California consumers control over their online personal information and how a company uses it. More specifically, the CCPA supports California residents with their right to access and review their personal information, as well as know: What personal information about them is being co
Hubspot
FEBRUARY 26, 2020
Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record". Unfortunately, many of us won't see those dreams become reality — however, as marketers, we can create content that is worthy of making it big. My team at Fractl creates content with one goal in mind: to produce the most engaging and impactful human experiences on the web.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ATAK Interactive
FEBRUARY 26, 2020
On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. for over two decades. The landmark act gives California consumers control over their online personal information and how a company uses it. More specifically, the CCPA supports California residents with their right to access and review their personal information, as well as know: What personal information about them is being co
Hubspot
FEBRUARY 26, 2020
Let's face it — building brand awareness isn't the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult. That is where public relations comes in. Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings.
Content Marketing Institute
FEBRUARY 26, 2020
How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading → The post Most Agencies Bet on This Distribution Model [New Research] appeared first on Content Marketing Institute.
Heinz Marketing
FEBRUARY 26, 2020
If you want to understand marketing’s impact and influence on sales and revenue performance, you have to look well beyond mere lead production. And with account-based marketing efforts, that’s especially true. Developing precise measures of how well sales and marketing efforts are performing is arguably even more important with ABM, since the integrated approach between sales and marketing at each stage of the buying process can make isolating individual impact variables more difficult.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Porch Group Media
FEBRUARY 26, 2020
How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Who Uses Social Media?
Sharpspring
FEBRUARY 26, 2020
When thinking about how to write a call to action, consider the following. Have you ever seen a sign spinner? You know, those people on the side of the road or in a parking lot, holding up a big flashy sign and spinning it around, all day long? These are a great starting point when considering the task of creating a more engaging call to action. Because your call to action should work just like those sign spinners’.
Aberdeen
FEBRUARY 26, 2020
Automation can be a frightening topic for employees. One study found that automation causes so much anxiety over job security for managers and professionals that overall health is suffering significantly. For contact center professionals, chatbots are often at the heart of this anxiety. By 2021, companies will invest as much as $4.5 billion in chatbot technology.
BenchmarkONE
FEBRUARY 26, 2020
Here at Hatchbuck, we’re not afraid to call out a decent marketing automation tool when we see it, even if we didn’t make it ourselves. There’s a lot to like about HubSpot , and you’ll probably see their name again and again when you’re researching marketing software for your business. But that being said, they’re definitely not the only marketing automation solution out there that you should be considering.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PureB2B
FEBRUARY 26, 2020
Pipeline marketing is more than just generating leads to make a sale. It enables marketers to take a more active role in the lead generation efforts to create revenue for the company [1]. The goal is to connect both marketing and sales to make decisions based on a common goal. Focusing on pipeline marketing has become essential in marketers lead generation strategies as bottom on the funnel efforts get a lot of attention.
Martech Advisor
FEBRUARY 26, 2020
Customer experience (CX) has become one of the defining lines for success for virtually every industry. But gathering data for data’s sake won’t give you the insight you need—you need the right data points to help you actually improve, says, Adam Edmunds, Podium, President. Customer experience (CX) has become one of the defining lines for success for virtually every industry.
DivvyHQ
FEBRUARY 26, 2020
Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.
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