Wed.Feb 26, 2020

What is Audience Segmentation and Why is it Important for Content Marketing?

DivvyHQ

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

3 Steps to Ensure a Successful Website Redesign

SmartBug Media

The decision has been made to move forward with a website redesign, a budget has been created, an agency to create your website has been selected, and you have been put in charge of completing this project. Where do you go from here? No need to stress—we're here to help. Here are three steps to help you navigate a successful website redesign: 1. Create & Set Website Redesign Expectations. Use these tips to manage and set expectations you agree with and can be accountable for.

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The 9 Best Welcome Email Examples to Engage New Users

SendinBlue

A ‘Thank you for signing up’ email gets your subscriber relationship off to a strong start. But welcome email templates are tough to create from scratch. To get you inspired we’ve pulled together some of the best welcome email examples […]. The post The 9 Best Welcome Email Examples to Engage New Users appeared first on Sendinblue Blog. Welcome Emails ecommerce email effective welcome emails email marketing email marketing best practices welcome email

Why Digital Transformation Is Impossible Without an Engaging Culture

Marketing Insider Group

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization. In many cases, it fundamentally changes the way an entire business operates.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Do More with Tactile Marketing Automation

Oracle

Standing out isn’t easy. Being remembered is even more difficult. Modern marketing is a digital sea teeming with messages. Audiences find themselves bombarded with thousands of marketing messages every day, and you, as a digital marketer, are constantly jostling and fighting for attention. Tactile marketing automation can help. It involves physical marketing offers being triggered by audience behaviors.

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Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Forrester and Yieldmo recently published the “Attention 2.0: Enhancing Ad Measurement Beyond Clicks and Viewability” report, and statistics showed that only 40% of marketers are confident in their organization’s ability to measure the conversion rate of their mobile advertising efforts.

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Make Better Business Decisions by Leveraging Customer Data

Oracle

Former CEO of Tesco, Sir Terry Leahy, credits the company’s loyalty program, Clubcard, as the key reason the company was able exceed the performance of its two biggest competitors. Using loyalty data, Tesco was able to make better data-driven decisions. “It was absolutely transformational for the business,” he said. “We could treat customers as individuals.

Browsers Phase Out Third Party Cookies and Take Over Online Advertising

Convert

Here’s what that means for user privacy and your business Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data. This cut back also impacts our reporting. But understanding why browsers. Marketing Privacy

The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. It’s odd because this specialty practice emerged during one of the most intense financial crises for the country from mid-2014 to 2016 – coupled with a political crisis in Brazil that resulted in the impeachment of President Dilma Rousseff. During 2015, Brazil’s GDP fell by 3.8

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? Pay-per-click isn’t dying, but it is changing. In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

What is Tactile Marketing Automation? Definition, Best Practices, Real-World Examples

Martech Advisor

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. But it’s not all bad news. Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through.

6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when it's not you), but it is incredibly frustrating for both customers and marketers.

What Is The Social Cloud and How Can It Streamline Social Media Marketing

Martech Advisor

Digital marketing solutions have become increasingly collaborative and now integrate diverse channels like social media platforms and email marketing to craft bigger, better campaigns to improve customer experiences. Social cloud is the latest kid on the block. It integrates social media marketing capabilities into a digital marketing solution and syncs it with the cloud to better align your marketing, sales, and service teams.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

8 Tools to Help You Make Stunning Instagram Collages

Hootsuite

If you’ve been following the latest social trends , chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue. Think Instagram Top Nine. Or the “LinkedIn, Instagram, Facebook, Twitter” meme. But brands have used the crafty artform for more than memes. Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots. Add frames and borders for a scrapbook-styled event recap.

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5 Ways to Implement MQL Marketing Tactics

Only B2B

Generating and acquiring leads can be really simple for most businesses. However, getting MQL marketing leads, the ones that are most likely to convert, are far more difficult since it requires you to put in a lot of research and develop a complex funnel. What is MQL Marketing? MQL or a marketing qualified leas is a potential lead/prospect who is more likely to convert into your customer because he has already been prepared through different methods.

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What is a Creative Management Platform (CMP)?

Bannerflow

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one? In this blog we focus on the different benefits and values that a creative management platform can provide a marketing team, including: Increasing efficiency within production. Driving engagement through creativity. Making workflows more collaborative. Enabling the easy optimisation of campaigns.

It Speaks Volumes when You Can Simplify Information – With Cody Stocker

Bannersnack

Welcome back to another episode of the Drag & Drop Show! This week we have an episode with Cody Stocker, a digital designer working for R&R Partners, a full-service, independent brand innovation agency. The company has a vast array of clients, such as Boeing, SeaWorld, and NHL, and has just successfully launched the new rebranding […]. News & Updates Podcast

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

2020 Tips: Creating a More Engaging Call to Action

Sharpspring

When thinking about how to write a call to action, consider the following. Have you ever seen a sign spinner? You know, those people on the side of the road or in a parking lot, holding up a big flashy sign and spinning it around, all day long? These are a great starting point when considering the task of creating a more engaging call to action. Because your call to action should work just like those sign spinners’. Think of your ad as your own big, flashy sign announcing “Notice me!

How We’re Different than HubSpot

BenchmarkONE

Here at Hatchbuck, we’re not afraid to call out a decent marketing automation tool when we see it, even if we didn’t make it ourselves. There’s a lot to like about HubSpot , and you’ll probably see their name again and again when you’re researching marketing software for your business. But that being said, they’re definitely not the only marketing automation solution out there that you should be considering.

Most Agencies Bet on This Distribution Model [New Research]

Content Marketing Institute

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading → The post Most Agencies Bet on This Distribution Model [New Research] appeared first on Content Marketing Institute. Company News

15 inspiring social media landing page examples

Sprout Social

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. However, what happens to those customers once they click through your promotions? Are they moving through your funnel or are you letting those precious clicks go to waste?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

New ABM Measurement Matrix: Evaluating performance across buying stages

Heinz Marketing

If you want to understand marketing’s impact and influence on sales and revenue performance, you have to look well beyond mere lead production. And with account-based marketing efforts, that’s especially true. Developing precise measures of how well sales and marketing efforts are performing is arguably even more important with ABM, since the integrated approach between sales and marketing at each stage of the buying process can make isolating individual impact variables more difficult.

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Chatbots and Contact Center Agents: Better Together

Aberdeen HCM Essentials

Automation can be a frightening topic for employees. One study found that automation causes so much anxiety over job security for managers and professionals that overall health is suffering significantly. For contact center professionals, chatbots are often at the heart of this anxiety. By 2021, companies will invest as much as $4.5 billion in chatbot technology.

6 UX Strategies for More Leads and Conversions (with Examples)

Spiralytics

"Good design encourages a viewer to want to learn more." - Alexander Isley. Design & UX

Why Focus on Pipeline Marketing?

PureB2B

Pipeline marketing is more than just generating leads to make a sale. It enables marketers to take a more active role in the lead generation efforts to create revenue for the company [1]. The goal is to connect both marketing and sales to make decisions based on a common goal. Focusing on pipeline marketing has become essential in marketers lead generation strategies as bottom on the funnel efforts get a lot of attention.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.