The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.
Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Digital B2B Marketing
FEBRUARY 23, 2012
Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. The biggest limitation with Twitter is tweets are searchable for less than a week. traffic twitter
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which companies are really succeeding on Twitter, and how are they doing it? How to Get More Followers on Twitter.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Half of all mobile web traffic in the U.K. Twitter Facts and Statistics.
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. In this article, I explain the process for creating a content strategy that drives traffic in detail. You get organic traffic.
Advertising on Social Media? Be Prepared for Mobile Traffic!
JUNE 13, 2014
I recently ran some paid social campaigns on Facebook and Twitter, and here is how their traffic broke down: Facebook had 87% of impressions and 98% of clicks from mobile devices. Twitter had even heavier mobile activity with 96% of impressions and 99% of clicks.
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. “If you write great content, people will find it.”
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Twitter Best Practices.
How Marketers Are Managing The Buyer Journey [Infographic]
JANUARY 30, 2014
Follow Jen on Twitter @leadjen. Marketers are also beginning to see how combining technologies such as display advertising and marketing automation brings the idea of “right message at the right time” to an entirely new level.
A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
APRIL 17, 2014
Twitter is a great marketing channel for driving traffic and generating leads. If you do already have a Twitter account set up for your business, you might consider supplementing your organic efforts with some of the paid promotional opportunities that Twitter offers.
43 Tweetable Answers to Top Questions About Twitter
OCTOBER 21, 2014
Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter. Building & Reaching an Audience on Twitter.
Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
Modern B2B Marketing
DECEMBER 16, 2015
Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog.
Tips to Manage ‘Always-On’ Nurturing
NOVEMBER 24, 2013
Follow Amanda on Twitter @ahalle. At Bizo, our focus for the past year has been on improving conversions in two key areas: anonymous website traffic and known contacts in our nurture campaigns. We are using Display to nurture these prospects across the web.
How to Use the New Twitter Archive to Analyze Your Marketing Tweets
DECEMBER 19, 2012
Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!)
Your Simple Guide to Launching a Twitter Advertising Campaign
AUGUST 1, 2012
So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. How Do Twitter's Advertising Options Work? On Twitter, get started here.
SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
APRIL 2, 2015
LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior.
The Pros & Cons of Twitter Advertising for Small Business
APRIL 16, 2012
You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. With time, budget, and resources in such short supply, how do you decide whether or not investing ad dollars in Twitter is worthwhile?
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. It also has a Chrome plugin to show on your Twitterfeed how ‘important’ the Twitterers are.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
If you are reading this post, you might have discovered it through Twitter or Facebook. Twitter is not as simple as it might appear. But like Twitter, your content is somewhat ephemeral as it slowly sinks to the bottom of the news feed.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Which social network sends the largest share of website traffic?
You must live tweet live events
APRIL 29, 2014
If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. What if it’s been cross-posted via Instagram to Flickr, Facebook, Twitter, Foursquare, and the lot?
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Then Twitter.
[Infographic] The Periodic Table of Elements for B2B Marketing Attribution
JANUARY 6, 2016
The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Direct traffic. Twitter. Google display network. Referral traffic.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.
What is the True Value of Social Engagement?
APRIL 10, 2014
Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce Measuring social impact on a retail client is one of the hardest things to do.
Utilizing Paid to Boost Your Social B2B Marketing Strategy
APRIL 2, 2014
Utilize paid advertising to drive more traffic to your social pages and increase brand awareness or promote new products/services. Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.
5 Of the Best Data Visualization Examples from Content Marketers
OCTOBER 8, 2015
Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. Follow him on Twitter at @natebirt.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Twitter: @ CustardMedia. Guest post by Sam Allcock.
Origami Logic Scores Gold with “Brand Olympics” Campaign
AUGUST 16, 2016
Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
It’s the practice of serving display advertising only to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week.
5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
Modern B2B Marketing
MARCH 23, 2017
Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Just like general search results, titles and descriptions display in video searches.
Driving Traffic to Your Homepage All the Time May Be a Big Mistake
Industrial Marketing Today
OCTOBER 26, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers.