Kaon

NOVEMBER 6, 2018

Augmented and virtual reality allows products to be displayed within 3D environment. According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based. The Solution.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Before jumping in, gather your team and answer these 10 questions to help you decide if these platforms are right for your organization.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Analytics 101

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 109

Digital Asset Management Enterprise Management Work Management Marketing Management 109

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Martech

DECEMBER 14, 2021

As with any technology investment, it is critical to measure the impact of the Headless or Hybrid CMS on your marketing ROI. Although KPIs will vary by organization or industry, you should be able to measure site or app speed, SEO ranking and traffic improvements, and conversion rate gains for lead generation or e-commerce.

CMS Development 102

CMS Development Enterprise Management Work Management Marketing Management 102

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. What Are SERP features? So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile Messaging. Mobile Website.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Marketing Insider Group

FEBRUARY 12, 2024

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. We’ve seen screens evolve from clunky CRTs to sleek, touch-sensitive displays. And let’s not forget mobile devices – they turned the whole game on its head.

Marketing Websites 216

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 216

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Prizes can also be sponsor branded items.

Lead Scoring 345

Lead Scoring Lead Ranking Co-Registration Banners 345

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a few years now, Google has shown image thumbnails in mobile search results. How Do Increasingly Visual SERPs Impact Buying Decisions? How to Create a Conversion-Driven Image SEO Strategy 1.

SEO 163

SEO SERP Conversion Eye-Tracking 163

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. It can enhance how your site is displayed in search results.

Search Marketing 121

Search Marketing SEO Mobile Advertising Long Tail Marketing 121

Zoominfo

FEBRUARY 3, 2023

To prove it, ZoomInfo’s data team researched how often individuals picked up their mobile and direct phone lines. After a month-long analysis, we found that over 24% of individuals answered their mobile phone, while 12% answered their direct lines. Internet-wide, click-through rates for display ads can average about 0.1%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Here are tips for various marketing channels: 1.

Advertising Channels 103

Advertising Channels Optimization Tips Mobile Advertising 103

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Organic Traffic 101. Why Is Organic Traffic Valuable?

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Cost models- CPM, CPA, CPL.

Display 100

Display Advertisements Advertising Lead Ranking 100

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Why we care. Strength in numbers. Image: IAB.

Advertising Agencies 108

Advertising Agencies Planning Mobile Advertising Budget Programs 108

Hubspot

APRIL 10, 2019

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. Structured data is organized based on a specific formula, arrangement, or language. Me, in class.

Organization 78

Organization Marketing Websites Optimization SERP 78

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Kaon

OCTOBER 21, 2015

Seagate “has been building hard drives forever,” Tomer Hagay, Director of Technical Marketing, Seagate, said. These include large research organizations, government and oil and gas companies that require thousands of processors. You can’t look inside, see how they’re built or talk about the components,” Hagay said.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Vendors source this data differently, however.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. For the marketing efforts, read on.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. How does remarketing work?

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

SmartBug Media

MAY 9, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Top Rank Marketing

OCTOBER 25, 2023

Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Research has found that organic search accounts for more than half of all website traffic globally. Technical SEO: Impediments to SEO success are often unseen – site speed, mobile responsiveness, indexing, etc.

SEO 119

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 119

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Unbounce

FEBRUARY 23, 2022

So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results. You simply create a product feed, an organized list of your products. Pretty nifty, huh? How can you keep track of everything?

Ads 115

Ads Optimization Product Mobile Advertising 115

seo.co

OCTOBER 4, 2021

From the off-hand ads that nobody clicked, to the yellow-denoted paid results at the top of your list, to the carousel like shopping results for products related to your search, Google is always tinkering with the way it processes and displays advertisements. Perhaps most notably, they’re only available on mobile devices.

SEO 98

SEO Ads Mobile Advertising Business 98

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. Have multiple pages?

Facebook 99

Facebook Planning Work Management Paid Search Agency 99

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. Tweets are displayed in reverse chronological order. Tweet at the Right Time.

Impressions 91

Impressions Twitter Organization Eye-Tracking 91

Content Standard

NOVEMBER 28, 2016

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long. Get Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing? billion per day.

Search Marketing 129

Search Marketing Paid Search Agency Planning PPC 129

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Schubert B2B

FEBRUARY 18, 2022

Google is the most widely used search engine in the world, owning about 86% of the market share. At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. Perform a Website Analysis.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 82

Planning Marketing Analytics Tools Paid Search Agency eCommerce 82