Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. Tags: Advertising Buzz Marketing Innovation Mobile. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world.

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Tags: Customer Experience Customer Support Facebook Listening Monitoring Reputation Management Reputation Monitoring Social Media Social Networking Twitter. in fact it is always the opposite of that. Tweet This!

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

B2B Memes

MARCH 19, 2010

A 2008 study looked at the best times and days to publish content. Tags: Writing blogging Metrics Twitter. .&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. She continued: Photo by MotleyPixel. However, a closer look at the article changed the picture.

Promotion 100

Promotion Digg Twitter Tagging 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Reddit.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. A similar hierarchy of emotional values exists. They make decisions based on feelings.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Good question… and no easy answer… well, except for one which I’m going to share with you here! Hire an SEO person to do some optimization for your web content (expensive).

Optimization 100

Optimization Digg SEO Buzz 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Share this on Bebo. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Buzz Marketing for Technology

JULY 21, 2008

Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. Includes some good comments on how information will be structured in the future (directories vs. tagging). Â Studies and papers on IO Â . Study that attempts to estimate how much new information is created each year.

Resources 100

Resources Product RSS Digg 100

Webbiquity

APRIL 7, 2010

Kevin Lee reports on a study showing that search increases brand awareness by 6% or more, and points out that, because PPC search marketers pay only for the click, the lift in branding due to the sponsored link is free. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. by Search Engine Journal.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JUNE 30, 2010

They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. Tags: Business Blogging blogging for business business blog corporate blog elite blogs podcasting sources of blog traffic Technorati video blogging. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

MAY 10, 2010

In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging. For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. Share this on del.icio.us.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Writing on the Web

OCTOBER 21, 2010

which carries an additional annual $117 billion tag. Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Market research : in 2005 corporations spent more than $7.3 billion in US alone. In 2007, $12 billion. That doesn’t include marketing, advertising, etc. Use bullet points. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

DECEMBER 1, 2010

The study also found that direct mail was judged as a low-effectiveness tactic. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JANUARY 10, 2010

Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Share this on del.icio.us. Post this on Diigo. Tweet This!

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Writing on the Web

OCTOBER 28, 2010

We can learn a lot from evolutionary studies. There are many theories about what motivates behaviors, but I like this Four Drive theory because it is based on studies of primitive man, primitive societies, and the evolution of brain functioning over the last 100,000 years. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Google 100

Webbiquity

MAY 18, 2010

Tags: Web Analytics Adobe Air Alex Lucas Cannonbal Run David Berkowitz David Needle Google Analytics Li Evans metrics Polaris Ron Jones Search Engine Watch Sebastian Tonkin SEOmoz Shawn Purtell social media metrics website analytics. Is Yahoo Analytics Better than Google’s? by ECommerce Guide. Some are easy (e.g. Post this on Diigo.

Analytics 100

Analytics Tools Best Practices Adwords 100

Writing on the Web

SEPTEMBER 1, 2010

In studies, participants deny that emotional context influences their decisions because they aren’t consciously aware of them. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs persuasion persuasion triggers.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

JULY 22, 2010

Don’t study how others write, or how books should be written: It’s more important to just get started, get your stories going. Tags: About Blogs Attracting Clients Content Marketing Getting Read On Writing Better blog writing Writing for the Web. Write and worry later about the rules, or get someone else to do that.

Creativity 100

Creativity Tips Ning Digg 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Need Content? Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 19, 2010

Saptarshi Roy Chaudhury demonstrates how to use image files names, alt tags, surrounding text and other atrributes to show up well in image searches. Mike McDonald provides his own take on SMX Advanced 2009 here, outlining the most important current ranking factors with title tags and anchor text at the top of the list. Tweet This!

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

OCTOBER 13, 2010

You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages. All brains are alike. We have the same brains as our ancestors of 100,000 years ago.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 28, 2010

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? That’s what researchers wanted to find out.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Webbiquity

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. and what PR pros need to do differently to succeed in this new environment. Trail of Breadcrumbs by PR-Squared. ** 5 stars.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

OCTOBER 13, 2010

Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. I’m just kidding you … If that were actually true, it’d be really scary. It’s not that easy, neither is neuroscience easily applied to content marketing. Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

FEBRUARY 13, 2010

The secti0n continues with guidance on designing marketing stories, organizing content to move prospects through the buying process, scoring leads, and managing the interaction between marketing and sales, all illustrated with pertinent case studies. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process. Tweet This!

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

FEBRUARY 23, 2010

Noting that blogs grow by having their content shared, Glen Allsopp studies “the most linked-to blog posts on four of the most popular blogs in the world and analyse(s) what made them so popular.&# The Most Important Blogging Analysis Ever by ViperChill. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. Tags: Book Reviews book review Brad Shorr branding Douglas Karr James Connor KC Associates marketing ROI Nike The Perfection of Marketing. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

WebMarketCentral

JUNE 26, 2007

social tagging-driven traffic contributed by each site (e.g. if a site got a total of 200 visits from all the sites in the study, Yahoo! 5) Digg 6.5% Plain interface and separating tags with spaces rather than commas is a minor annoyance. social tagging sites. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20