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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

Create more internal links. Creating internal links helps search engines find and crawl more of your web pages. A logical URL structure might look like this: [link]. There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. Duplicate content. Find and fix broken links.

SEO 105
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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can get buy-in and build stronger relationships with business stakeholders by linking content assets to concrete business results like marketing qualified leads (MQLs). Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives.

Analytics 117
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AWS unveils AWS Entity Resolution

Martech

“AWS Entity Resolution allows us to easily match and link these disparate records to create a 360-degree view of our customers, enabling us to deliver a more personalized guest experience at every touch point, across our portfolio of hotels around the globe.” How it works.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + Duplicate content. + Internal link over-optimization. + Stuffing links in the footer. + Links are easy to get.

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Position Zero Is Dead; Long Live Position Zero

Moz

In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). We also debated whether duplicating data in rankings reports added value for customers or just created confusion. Cool your jets, Starscream.

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SEO for Small Businesses

Sharpspring

If someone searched for “bike store Gainesville,” search engines would deliver the results they deemed most reliable — i.e. that other sites were linking to them and the content contained that combination of keywords. Google now penalizes these tactics and will de-rank sites that use them. And don’t forget to fix any broken links.).

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Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

If you’ve already indexed your site, perhaps you accidently de-indexed it by mistake? And, despite the talk of negative SEO , most competitors are nailing you simply be performing better than you: their on-site content is better and their links are better. You Don’t Have Any (or Enough) Inbound Links.

Google 98