Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is the first year we asked about the role of the corporate Web site.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? marketing or transactional), custom parameters, and tags.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Liveintent

MAY 24, 2021

Including other channels in your media plan or marketing mix can enable brand lift across most brand health metrics (like share of voice, unprompted brand recall, prompted brand recall, purchase intent, and brand equity), improve customer-acquisition-costs (CAC) and lower cost-per-acquisition (CPA). Here’s how.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Brightedge

JANUARY 10, 2020

Use these points to elevate the understanding and position of SEO in the marketing mix. SEO has global reach and can even provide dynamic translation and localization that can bring in new and unexpected customers from all corners of the world. Tags: using seo, seo importance, how to do seo Channel Share.

SEO 116

SEO Paid Search Agency Word of Mouth Marketing Mix 116

Heinz Marketing

MARCH 4, 2021

They can provide additional information about their services, link to their website, and interact with customers and potential prospects. Photo sharing platforms provide a visual feed of photos and short videos users can interact and engage with through likes, tags, comments, direct messages, shares, and more. Photo Sharing.

Paid Content 132

Paid Content Social Media Media B2B 132

Hubspot

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. To get to the bottom of it, marketers use attribution modeling.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Customer Experience Matrix

FEBRUARY 7, 2016

Does the vendor provide marketing mix models? Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Litmus

AUGUST 26, 2020

Litmus Email Analytics simplifies getting the insights you need with tags for filtering, aggregated reports for a bird’s eye view, and custom reports to hone in on the data that matters most.

Efficiency 95

Efficiency Email Marketing Deliverability Aggregators 95

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis. Tracking for campaigns. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis. Tracking for campaigns. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Crimson Marketing

AUGUST 19, 2013

-based global airline intends to create a 360-degree view of its customers. It now uses a “tag management systems” vendor to collect and unify buyer data from its main website, the rewards website, a “hotel offers” website, and its mobile application to get a complete view of customer buying patterns.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. If they happen to also be customers, then all the better.

Social Media 100

Social Media ROI Lead Ranking RSS 100

KoMarketing Associates

JANUARY 31, 2017

Content marketing (content types, social media tactics, etc). Site architecture (SEO properties and best practices like tagging, URL’s, etc). Screaming Frog “crawls” websites and web addresses to identify important SEO-related tagging and associated information. Screaming Frog.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Martech Advisor

FEBRUARY 11, 2020

According to an early 2019 Gartner study , two-thirds of B2C marketers said they would be expected to show results from personalization investments in less than a year. Learn More: Bringing Technology to the Forefront of the B2B Customer Experience. Well, time’s up – 2020 is here. Create More Meaningful Connections.

Personalization 77

Personalization Work Management Marketing Management Amazon 77

Kaon

JULY 2, 2015

A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. As corporate strategies are shifting and organisations are acquired, the product marketing mix changes and sales must quickly accommodate.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. We have to become social marketers, sales people and customer service reps. The bottom line: the question is no longer “Should we?”

Social Media 100

Social Media Web 2.0 Media B2B 100

Anything Goes Marketing

OCTOBER 18, 2010

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. Tags: lead generation social media blogging.

B2B 100

B2B Marketing Mix Lead Generation Tagging 100

Navigate the Channel

JANUARY 29, 2021

Retargeting boils down to tagging online visitors in order to zero in on them with targeted advertisements. Furthermore, proper retargeting presents persuasive information in a highly personalized manner, tailoring everything from the specific words used, and products featured directly to that specific customer.

Campaigns 65

Campaigns Marketing Budget Urgency Marketing Paid Search Agency 65

Customer Experience Matrix

JULY 3, 2007

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models). The logical place to capture those detailed marketing effort is the marketing planning system.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

PathFactory

SEPTEMBER 15, 2021

As digital natives, they bring even higher standards for effortless content experiences than their predecessors, but too many B2B marketers are missing the mark. Marketers have already cracked the code on channel attribution. Data deprivation causes knowledge gaps around content and customers.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. It might have already been framed by your loyal customers before you could even have thought of it.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Bannerflow

MAY 23, 2023

With a focus on Technology and People, Kaizen continually strives to provide the best and most trusted online gaming experience to their customers worldwide. Obsessed with its customers, Kaizen uses technology and data to constantly push the boundaries of online gaming entertainment.

Campaigns 52

Campaigns Banners Advertising Agencies Landing Pages 52

Digilant

OCTOBER 20, 2020

This drastic growth clearly showcases why brands are now incorporating this screenless ad format into their digital marketing mix in 2020. Beyond the audience reach benefits, digital audio advertising has been one of the key programmatic marketing innovations because it is very easy to track and also cost-effective.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Digilant

OCTOBER 20, 2020

This drastic growth clearly showcases why brands are now incorporating this screenless ad format into their digital marketing mix in 2020. Beyond the audience reach benefits, digital audio advertising has been one of the key programmatic marketing innovations because it is very easy to track and also cost-effective.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Rev

NOVEMBER 24, 2017

Conversely, if high quality prospects are delivered to sales, and the sales organization is unable to close prospects, customer acquisition costs will rise, and the marketing team may become frustrated with sales. Does the marketing team use unqualified reasons to optimize the marketing mix?

Top of Funnel 94

Top of Funnel Lead Ranking High Quality Lead Marketing Qualified Leads 94

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

AUGUST 24, 2010

imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Would you participate in a tweet chat that was hosted / sponsored by a brand? Would you incorporate tweet chats into your marketing campaigns? Share your thoughts, post a comment.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Martech Advisor

NOVEMBER 21, 2019

The idea is to look around your marketing mix to identify tools, technology, and processes that spark joy or add value to your customers and business and discard those that don’t. How can Marketers use the KonMari Method? Let's see how you can apply the KonMari method to your martech stack and marketing strategy.

Marketing Strategy 73

Marketing Strategy Marketing & Strategy Budget Programs Organic Leads 73

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

SmartBug Media

NOVEMBER 3, 2020

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. As a marketer, you can pre-populate the links you create with multiple UTM_xyz tags to help you track: Source.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Kaon

AUGUST 2, 2017

These new platforms allow for innovative ways to engage customers in an experiential manner. Showing something in VR for the sake of the VR experience has no inherent marketing value to the customer, other than the “cool factor.”

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2015

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. Both Need a Strategy to Get Marketing Results. Most of their customers are women.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100