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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script | B2B

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

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AI in RevOps Survey: Here’s How AI Power Users Get Real Results

Zoominfo

AI is a force multiplier for revenue operations, with early adopters already unlocking clear advantages across go-to-market systems. Those are among the findings in ZoomInfo’s State of AI 2025 Report , drawn from a survey of more than 1,000 go-to-market professionals across GTM disciplines. Their tools of choice?

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

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What Is Zero-Party Data and What Can You Do with It?

Marketing Insider Group

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can integrate these surveys into your websites and apps or send them via email.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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AI Survey: Marketers are Leading the Way in GTM AI Adoption

Zoominfo

Marketers are the most enthusiastic adopters of AI tools across go-to-market, with significantly higher rates of weekly and daily AI use compared to sales and operations peers, according to a survey of more than 1,000 GTM professionals. Another 15% of marketers are experimenters, using AI monthly.

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How Sales Teams are Using AI in 2025: Survey & Statistics

Zoominfo

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But is it delivering real results? But leaders say mainstream AI tools still fall short on accuracy and business impact.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketingreport.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. By registering, you will get access to the full survey report.