KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Approximately 75% of marketers claim they can make some type of budget decisions in their role, but not all. of the overall budget.

Marketing & Strategy 252

Marketing & Strategy Marketing Strategy Marketing Budget Marketing Report 252

KoMarketing Associates

FEBRUARY 9, 2022

Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. Bad data is the kryptonite of ABM campaigns — with inaccurate information, organizations are at risk of targeting out-of-market accounts and prioritizing the wrong leads,” wrote the authors of the report. “Bad

Account Based Marketing 281

Account Based Marketing ABM B2B Marketing Marketing Report 281

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Adopting Agile Marketing Practices to Gain an Advantage. Approximately 22% claim that it has “increased significantly.”.

B2B Marketing 232

B2B Marketing Content Marketing Marketing Report B2B 232

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Planning 282

Planning Content Marketing Marketing Report Marketing & Strategy 282

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

KoMarketing Associates

JUNE 23, 2022

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. Marketers are clear early adopters.”.

Marketing Report 246

Marketing Report Marketing & Strategy Marketing Marketing Prospects 246

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

Marketing Report 225

Marketing Report Marketing Budget Creation Advertising Agencies Marketing & Strategy 225

KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. In terms of the reasons why marketers don’t take a strategic approach to managing content, the majority (68%) cite a lack of processes.

Marketing & Strategy 286

Marketing & Strategy Marketing Strategy Marketing Report Content 286

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. of their marketing budget to analytics. As of Sept.

Marketing Report 251

Marketing Report CMO Marketing Analytics 251

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Budget Programs 91

Budget Programs Marketing Report Marketing Management Paid Search Agency 91

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Social media (55%) was cited as the most valued type of content among the marketing executives who were surveyed for the report.

B2B Marketing 189

B2B Marketing Marketing Report B2B Content 189

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements.

Gartner 98

Gartner Planning Marketing Report Paid Search Agency 98

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). B2B marketers, in particular, are focusing on making advances in their customer data and account-based marketing platforms.

Planning 242

Planning Marketing Report Advertising Agencies B2B Marketing 242

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. Data capabilities appeared to lead in terms of the reasons behind switches in marketing tools. Leveraging Marketing Data and Analytics.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Marketing 242

KoMarketing Associates

MARCH 24, 2021

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady.

Marketing Report 261

Marketing Report Marketing & Strategy Email Marketing Marketing 261

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. larger, on average, than marketing budgets at most companies. In turn, overall marketing spending is expected to rise 13.6%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing & Strategy Marketing Budget 227

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

Planning 239

Planning Marketing Report Analytics Marketing 239

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Marketing Management Paid Search Agency 208

KoMarketing Associates

DECEMBER 22, 2021

As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area. DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy.

Account Based Marketing 235

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 235

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Here are key findings from 10 research reports released since the beginning of April, 2022. Here are key findings from 10 research reports released since the beginning of April, 2022. Here are a few more.

Planning 280

Planning Marketing Report Event Marketing Marketing Management 280

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Many Marketers Failing to Leverage Customer Data. Only 23.8%

Email Marketing 223

Email Marketing Marketing Report Email Campaigns Campaigns 223

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. Ongoing Social Media Marketing Challenges.

Email Marketing 282

Email Marketing Marketing Report Banner Ads Marketing 282

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). Just 26% of respondents measuring KPIs reported lower KPIs during 2020.

B2B Marketing 267

B2B Marketing Marketing Report B2B Paid Search Agency 267

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Finding Alternatives for B2B Marketing Events.

B2B Marketing 201

B2B Marketing Marketing Report B2B Event Marketing 201

KoMarketing Associates

OCTOBER 6, 2020

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place. However, 60% of the “most successful” B2B marketers have a documented plan in existence, suggesting that taking a tactful approach pays off.

B2B Marketing 296

B2B Marketing Planning Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges. The Struggle to Leverage Account-Based Marketing Benefits.

B2B Marketing 256

B2B Marketing Account Based Marketing B2B Work Management 256

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. With that point in mind, B2B marketers may want to consider the top five variables among B2B buyers evaluating solution providers.

B2B Marketing 291

B2B Marketing Buying Cycle B2B Customer Surveys 291

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Marketing Report 175

Marketing Report Facebook Social Media Marketing 175

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Automation 259

Automation Customer Surveys Marketing & Strategy Content 259

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. (Chinese proverb).

Top of Funnel 246

Top of Funnel Customer Surveys B2B Sales Marketing Prospects 246

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Planning Social Marketing Marketing Report 219

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. About 16% stated that they have not yet begun to measure their ROI. Approximately 25.21% claimed that they already have an ABM strategy in place.

Account Based Marketing 286

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 286

KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Marketing & Strategy 295

Marketing & Strategy Customer Surveys Advertising Agencies Paid Search Agency 295

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Marketing Prospects 130