Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 293

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 293

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? What’s the Key Factor in Influencer Marketing Success?

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

ClickDimensions

JUNE 26, 2025

If you’re a small or midsize business running multiple marketing channels, there’s a good chance your daily routine includes campaign planning, content creation, and opening 17 different browser tabs just to figure out if any of them are working. That’s exactly what a marketing reporting dashboard is built to do. Sound familiar?

Marketing Report 59

Marketing Report Analytics Marketing Automation Services Planning 59

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing & Strategy 293

Martech

MAY 6, 2025

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For marketing and marketing operations leaders, the report is more than a census of tools and a list of how AI is changing your world.

Marketing Report 75

Marketing Report Marketing AI Work Management Marketing & Strategy 75

Marketing Insider Group

AUGUST 7, 2024

ChatGPT excels at analyzing large volumes of data, identifying patterns, trends, and anomalies, and generating real-time reports. Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Peer-to-peer 184

Peer-to-peer Planning Paid Search Agency Outreach 184

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

Vision Edge Marketing

SEPTEMBER 17, 2024

If you have a board of directors (BOD), especially a director with customer-centric Marketing expertise, there are six ways that body can help you with the process. Findings from the Business Agility report note organizational silos among the top 10 impediments to agility.

Process 325

Process Allocation Ad Building Loyalty 325

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. A 2024 survey of U.S.

Trust Marketing 139

Trust Marketing Search Marketing Marketing AI Privacy 139

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Analysis 129

Analysis Research Lead Scoring Lead Ranking 129

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Source: Marketing AI Institute’s 2024 State of Marketing AI Report More AI, fewer jobs?

Barriers 124

Barriers Marketing AI Training Work Management 124

Webbiquity

AUGUST 28, 2024

It may be that you look into supplier compliance monitoring and reporting , so you can keep track of all your deliveries. Make sure you are still allowing your buyers to get the services or products they need without pricing them out of the market. Be Visible Online visibility is crucial.

Branding 286

Branding Brand Identity B2B Thought Leadership Work Management 286

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. On average, Gen X spends about 1.5

Social Media 122

Social Media Social Marketing Media Thought Leadership 122

chiefmartech

SEPTEMBER 26, 2024

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. Take the survey here. 31% replaced their core marketing automation platform. Thank you! (As

API 118

API Paid Search Agency Peer-to-peer Companies 118

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. ” The full report can be found here (registration required). But what is meant by full implementation?

Marketing AI 144

Marketing AI Lead Ranking Marketing Management Generation 144

MKT1

JULY 1, 2025

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic, brought to you by Typeform , 42 Agency , and Caspian Studios. Subscribe now The results are in, and my predictions on where marketing tools are headed are ready for you to scrutinize. Build the stack that gets you there.

Marketing Automation Services 64

Marketing Automation Services Customer Surveys Marketing Analytics Tools B2B Marketing 64

Sword and the Script | B2B

JANUARY 14, 2025

Surveys suggest marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run Measuring marketing isnt a difficult concept. In the post, I cite several B2B marketing measurement statistics that got me thinking about that post.

Statistics 113

Statistics B2B Marketing Marketing Attribution B2B 113

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Leverage social media platforms.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Advertising Channels 117

Advertising Channels Media Planning Paid Search Agency 117

Marketing Insider Group

SEPTEMBER 10, 2024

You can use surveys or analytics tools to collect this information. A simple survey can ask your listeners about their preferred times to listen. For instance, a study by YouGov reports that over 50% of internet users in Indonesia and Thailand listen to podcasts for at least one hour per week.

Tips 311

Tips Loyalty Social Media Promotion 311

Act-On

SEPTEMBER 24, 2024

The marketing function has been evolving at a breakneck pace in recent years, especially in the B2B space. What worked just a few years ago may no longer pass muster as a mix of AI disruption, increased demands from boardrooms and investors, and changing buyer behaviors scramble the conventional wisdom for marketers everywhere.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

B2BMarketing.net

JULY 10, 2025

We all know how powerful content marketing and thought leadership are – after all, research shows that 70% of buyers prefer to learn about a product or service through an article over an advertisement. And in our 2025 US Agency Benchmarking Report , we ranked the leading B2B content marketing agencies in the country.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 52

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Marketing experimentation has also slightly decreased, from 35.6%

Allocation 121

Allocation Marketing Budget Creation Budget Programs Marketing Budget 121

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Source: IAB 2024 Digital Video Ad Spend & Strategy Report This and the proliferation of privacy-by-design have buyers turning to measurement tools less reliant on data signals.

Paid Search Agency 115

Paid Search Agency Spending Video Marketing Ads 115

Martech

MAY 2, 2025

Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.

Account Based Marketing 122

Account Based Marketing Generation DemandBase Paid Search Agency 122

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. Our goal is to out-human Amazon.

Personalization 142

Personalization Paid Search Agency Advertising Agencies Amazon 142

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Advertising Agencies 122

Advertising Agencies Marketing Automation Services Barriers Marketing Management 122

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs.

Work Management 114

Work Management Cost Marketing Automation Services Marketing Management 114

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). McKinsey’s Global Survey on AI also revealed that over 65% of respondents reported regular use of generative AI, nearly doubling from the previous survey 10 months earlier.

Marketing AI 140

Marketing AI Branding Brand Identity Digital Transformation 140

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. The report can be viewed here. Skipper can draft surveys, suggest questions and answers, and optimize layouts for mobile devices.

Digital Asset Management 124

Digital Asset Management Marketing Automation Services Advertising Agencies Work Management 124

Vision Edge Marketing

JANUARY 28, 2025

In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. We recommend adopting these best practices: Culture and Cross-Functional Collaboration : Customer-centricity goes beyond marketing or sales. As such it requires implementing best practices.

Practices 263

Practices Work Management Marketing Management Best Practices 263