Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. Here are seven reasons every business needs to be on Twitter. To Interact with Customers. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones.

Twitter 100

Twitter Business Digg Thought Leadership 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2.

Ethics 121

Ethics Social Media Trends Copyright 121

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Social media is a critical tool for your event marketing. At the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Outbound marketing is a strategy that relies on interrupting potential customers with advertising messages. Inbound marketing is the exact opposite of outbound marketing.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. I’ve also started using Twitter to communicate with existing and prospective clients and have used my blog to drive traffic to my Twitter page and build up my Twitter fanbase. By Peter Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

nDash

JUNE 22, 2022

I help brands craft their messaging through the art of storytelling clearly communicating their messages to their customers and prospects. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. This could come in the form of interviews with existing customers to see what brought them through the door and also gathering data from buyers in your target industry.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

nDash

JUNE 22, 2022

I help brands craft their messaging through the art of storytelling clearly communicating their messages to their customers and prospects. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

WriteSpark

FEBRUARY 2, 2010

Nor are they, as some marcom gurus proclaim, just a white paper dropped into a landscape, slide-type layout and called a book. An e-book can be a substantial and expensive marcom project, so it's important to understand how it compares to a closely related document type, the white paper. . Facebook, Twitter).

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Apply for Course Part 1: The content process doesn’t stop after you hit publish First things first: Assess if you are putting enough effort into distribution. It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

ViewPoint

AUGUST 14, 2013

Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Click to start video at this point — Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Twitter: @kokasexton. Have you written a new blog post?

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

Brightedge

APRIL 12, 2021

Finding new customers can cost five times more than selling to existing customers. Regularly publishing high-quality material that addresses the needs of your users will help establish you in a position of trust. But there are those B2B companies that see plenty of interaction on Twitter. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

ViewPoint

MARCH 27, 2014

Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). Read more about how B2B marketers will be able to directly reach customers and prospects via email on mobile devices. Connect with Paul on Twitter: @pgillin.

Social Media 120

Social Media Work Management Marketing Management Media 120

Crimson Marketing

OCTOBER 8, 2013

48% of consumers feel more positive about brands that publish relevant content. 57% of companies have acquired a customer via their blog. Publishing infgraphics leads to an average 12% in traffic growth . White Papers. White Papers. 1 in 3 marketers have generated leads through Twitter.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board).

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

FEBRUARY 25, 2016

Jeffrey is the CMO at Yext while Raj is a publisher at Yext’s media outlet, GeoMarketing.com. They’re out to prove that location data isn’t just some throw-away element; it should rank right up there with employee and customer data. . Raj Nijjer’s Twitter. Rohrs’ Twitter. ” —@rajnijjer.

Business 92

Business CMO API Custom Publishing 92

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. People spend more time viewing ads on Twitter than other major social platforms. Nearly two-thirds of brands publish their video content on YouTube.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Marketing Insider Group

JULY 2, 2013

We want customers to buy from us, so we talk about our companies. In this hyper-connected, information-saturated world, our customers are tuning out the self-promotion and taking control of their information gathering. It’s too easy to publish content that attempts to back-door customers into buying from you.

Content Marketing 100

Content Marketing Leads Lead Marketing Qualified Leads 100

Webbiquity

MAY 23, 2011

Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. number of blog subscribers, Twitter followers, Facebook fans). Increased engagement (number, depth and quality of interactions with customers and prospects).

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

SmartBug Media

MAY 7, 2019

Customers and prospects want to be identified with companies that are recognized as thought leaders because thought leaders are perceived as the best in their industry. Some may prefer publishing a written blog, others may opt to blog in video form or post on social media. Will they be truly invested and open to the long white paper?

Thought Leadership 69

Thought Leadership Public Relations Advertising Agencies Opt-out 69

B2B Marketing Traction

DECEMBER 9, 2014

When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. Listen and ask questions to find out what your targeted audience is interested in.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

Biznology

FEBRUARY 29, 2012

Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. What customers and prospect are talking about on social media gives companies valuable insight into customer needs, issues and trends.

B to B 80

B to B Social Media Media Thought Leadership 80

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Brands need to think and act like publishers. Customer-focused content attracts readers who read and share the content providing increased reach, conversion and ROI. We gave publishers the content.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . Four Your Information.

Social Media 162

Social Media Media Viral Marketing Skype 162

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Besides, your blog content is really important for nurturing your leads and turning them into customers. Start using OptinMonster to convert website visitors into subscribers and customers.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Thinkers360

FEBRUARY 28, 2024

Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence. This could include: Industry research reports and white papers tailored to their specific area of focus.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52