Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). while dramatically improving customer satisfaction. John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. FAST White Paper. Find out more and download the paper today.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.).

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Build Authority and Establish Trust.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Think customers: The 1to1 Blog.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

NuSpark Consulting

OCTOBER 28, 2011

If you’re generating traffic but still have a high bounce rate and not seeing any leads coming from it, you’re better off foregoing the blog and meeting your customers and prospects where they hang out. Find out where your customers and prospects hang out online. Blogs Enable You Publish Your Own News. Blogs Help You Get Found.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario? Establishing trust takes time.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

APRIL 4, 2011

Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Consider frequent questions asked from customers and prospects that could be turned into blog posts. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. We thanked our authors on twitter.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. White Papers. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. In fact, 46% of the businesses surveyed acquired a customer from Blogging. Higher Conversion (More Sales!)

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

NuSpark Consulting

JANUARY 3, 2015

I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators. We negotiate hard with publishers and custom display platforms, and investigate creative opportunities to promote content and offers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

MARCH 18, 2016

If you want to build very highly customized collections of content for different potential customers, different target audiences, different segments, Uberflip can absolutely do that. They can kind of create collections for specific parts of your customer base. So how do we do that? It’s scattered all over the place.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Hinge Marketing

MARCH 11, 2016

A staggering amount of content, from blogs to videos to ebooks and white papers, is available online. CopyGator : This free service monitors your blog content as an RSS feed and checks against other feeds in the blogosphere. For example, “Follow @HingeMarketing ” on Twitter. On social media.

DMCA 48

DMCA Copyright Top of Funnel Content 48

Hinge Marketing

MARCH 11, 2016

A staggering amount of content, from blogs to videos to ebooks and white papers, is available online. CopyGator : This free service monitors your blog content as an RSS feed and checks against other feeds in the blogosphere. For example, “Follow @HingeMarketing ” on Twitter. On social media.

DMCA 48

DMCA Marketing & Strategy Marketing Strategy Top of Funnel 48

Convince & Convert

MARCH 1, 2012

The RSS feed is: [link]. Would you rather have Twitter, or would you rather have Facebook? If you could have one thing that you had to deal with, would you rather have Twitter or would you rather have Facebook?” So I would hate to give up Twitter, but it would probably have to be Facebook for me. Listen Now.

Creativity 140

Creativity Work Management Marketing Automation Services Marketing Management 140

Convince & Convert

JUNE 29, 2012

The RSS feed is: [link]. In the same way that you can target your ads on Facebook and your ads on Twitter, but LinkedIn has mapped this all the way through to the status update, which is fascinating. Jim : Well, yeah, and then how long is it going to be before Google finally gets Twitter? We’re interacting with customers.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

JULY 31, 2019

million blog posts published every day , there’s only so much content we can consume. You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Where should I publish my content , you ask? With almost 4.5

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Scoop.it

DECEMBER 20, 2018

While this works later on in the funnel when potential customers are ready to buy, there is a key element that needs to happen beforehand: their trust in your capability to solve the challenge they’re facing. Also, let’s not forget that Twitter now punishes multiple duplicate updates , so you can’t just recycle your previous tweets either.

Curation 90

Curation Top of Funnel B2B Thought Leadership Content 90

Hubspot

JUNE 23, 2011

They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. It is a page that you want a potential customer to land on to convert somehow. I find, when most people are looking for an agency or a consultant or a vendor, they are not really sure what they need.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Online Marketing Institute

DECEMBER 11, 2012

Build, Publish & A/B Test Landing Pages Without IT. Do you provide examples of previous customers using or complimenting your product/service? Are you seeking feedback from your customer to help develop a hypothesis for your next test? You should follow Oli Gardner on Twitter | Google+. Support | Log In or.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40