Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor.

Social Media 96

Social Media Features Media Curation 96

Webbiquity

JUNE 7, 2018

LinkedIn is the primary social network for professionals, about 546 million , round the world. Stay in front of potential customers by posting regular updates and engaging with your audience. A proactive, helpful approach can attract the attention of prospective customers. Connect with Twitter. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Sprout Social

JANUARY 9, 2017

Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. Jump to Twitter. Best Time to Post on Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” Average users, meanwhile, saw little to no action. Recommended for you.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. What Works on Each Network.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. On average, only 2-6% of your Facebook followers are now likely to see updates published on your event page.

Social Media 204

Social Media Promotion Creativity Media 204

Marketing Insider Group

OCTOBER 12, 2015

In recent years, organic reach for top social networks has consistently declined. How can you get more eyeballs and reach for your social media content? One of the most effective ways to do this is through social media advertising. Use the Boost Post button after publishing a post to your Facebook page.

Paid Social Agency 100

Paid Social Agency Budget Programs Viral Marketing Linkedin 100

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Scoop.it

AUGUST 3, 2021

In effect, curation is all about discovering content that’s relevant and suitable for your target customer profiles before arranging it in a way that is easy for your followers to interact and share it further. The best way of building your brand is to get ahead of the curve and gain an eye for content that has the potential to go viral.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

Valasys

MAY 6, 2021

Doesn’t matter how long you’ve been running your business, virtual marketing can prove to be an essential part of your business, and it drives new customers to your business to help you get the best bang for your buck. Social Media Marketing. Facebook, LinkedIn, Twitter, etc.). Email Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our Facebook and Twitter ads (with our ad spend and CTR). A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Sprout Social

MARCH 15, 2017

Does your company need to improve customer service or possibly grow brand loyalty among existing customers to improve retention? To track your demographic data, use a social media analytics tool like Sprout Social. Measure What Customers Are Saying. Lifetime Value (LTV) per customer. Acquisition KPIs.

Social Media 102

Social Media Media Business Work Management 102

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Twitter: Schedule a Lot. Tweet your URL as a Twitter thread, one tip / step / quote / takeaway at a time.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Content Standard

JANUARY 7, 2017

From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Unlike other types of social content, you can only stream live to one channel at a time.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

PureB2B

JUNE 23, 2021

Forty-nine percent of those surveyed indicated their goals had altered to focus on expanding business with existing customers. Artificial intelligence (AI) is one of the options for tackling customer experience demands. Also, they give customer care agents time to deal with other things, like tackling more complicated issues.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Biznology

JANUARY 9, 2014

Over 2 million blog posts are published each day. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Even large outreach teams can communicate remotely with prospects, customers, and influencers thanks to its organized interface. Sorry, but it doesn’t.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. I wonder how Stratten feels about companies servicing customers differently , based on their online influence?

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Content Marketing Institute

NOVEMBER 6, 2018

But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan. That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.

Planning 111

Planning Social Media Template Marketing Plans 111

DivvyHQ

MARCH 9, 2017

Before you hit publish, let’s consider the benefits and risks third-party platforms pose. For example, Medium – the brainchild of Twitter CEO Evan Ross – uses an algorithm to distribute content based on interest. Both Medium and LinkedIn will serve content to social followers seamlessly.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Sprout Social

SEPTEMBER 24, 2018

Instagram is now the third largest social network. Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. However, get your updates right and you could become the go-to-source of must-have insights for your customers. How to use Instagram TV.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# Which brings up the whole “viral&# aspect of the platform. That’s where the Pitch™ comes in.

Social Media 115

Social Media SEO Marketing Websites PR 115

Optinmonster

APRIL 11, 2024

The Relation Between Social Media and Email Marketing Most brands fall into the trap of growing their social media following while ignoring their most valuable asset: their email list. It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

SnapApp

JUNE 13, 2012

"We were interested in turnkey tool that would allow us to create and publish a highly customized Facebook campaign at reasonable cost." Customized Design. We were able to customize and implement the design we wanted without any help from our technical team, helping to make this a resource friendly online application.".

Opt-out 48

Opt-out Opt-in Television marketing User-Generated Content 48

LeadSquared

JUNE 26, 2013

Social Media Marketing People are more likely to choose and share something that is visually compelling and easy to digest than plain content. This makes infographwhich also turn out to be great viral marketing tools. Viral Marketing Tool: The infographic created by Visual.ly is presented in front of 10+ million users.

Budget Programs 52

Budget Programs Tools Planning Paid Search Agency 52

Online Marketing Institute

NOVEMBER 8, 2010

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2013

but we didn''t think the social network would be dominating the news day after day. Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money. On Thursday, Facebook took a stab at its Twitter rivals by launching video on Instagram. The other thing to think about is the Facebook-Twitter rivalry.

Facebook 28

Facebook Video Marketing Paid Search Agency Planning 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Previously, the service started as a blog comment search engine. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

LeadSquared

JULY 11, 2013

Get details of prospective customers: Get contact details (name, number and phone number) of prospective clients by creating contact form landing pages. Pagemodo Facebook Landing Pages tool enables small businesses to quickly design and publish stunning business Facebook Pages within a jiffy. Now, isn’t that something?

Landing Pages 52

Landing Pages Facebook Tools Template 52

Convince & Convert

JUNE 8, 2012

Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. But the one who really struck me the most, is that only 33% of Americans have ever followed any sort of company in social media. Scott, thanks for being part of Social Pros.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

DECEMBER 2, 2011

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Marketing Takeaway: Just as it's a marketer's dream for their campaigns to make it as trending topics on Twitter and Google+ , it's now also an appropriate wish for video marketers on YouTube.

Youtube 28

Youtube Facebook Google Viral Marketing 28