Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

KoMarketing Associates

DECEMBER 8, 2021

MRP recently published its “State of ABM Maturity” report, and statistics indicated that 43% of high performers — those who choose a more mature approach for each element of their marketing program 100% of the time — are 2.5 times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

NOVEMBER 17, 2021

Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. This is followed by content marketing (60%), sales enablement (48%), and personalization/customization (43%).

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Furthermore, 52% said that their organization has made it a priority to ensure that their branding has remained consistent for customers.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 274

Digital Transformation Work Management Terms and Conditions Marketing Management 274

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. As a result, 84% of marketers say they have high visibility into customer journeys in digital channels.

ROI 156

ROI Studies Personalization Touchpoints 156

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

KoMarketing Associates

APRIL 30, 2020

Experian recently published its “2020 Global Data Management Research” report, and statistics showed that 51% of marketers consider the current state of their CRM data to be clean, and they are able to fully leverage it. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .”

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

FEBRUARY 22, 2019

According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget. SAS, Intel, and Accenture teamed up with the Harvard Business Review to publish the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report.

Marketing Report 151

Marketing Report Touchpoints Advertising Benchmark Analytics 151

KoMarketing Associates

DECEMBER 18, 2018

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts.

Account Based Marketing 144

Account Based Marketing Studies Planning ABM 144

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

KoMarketing Associates

JULY 5, 2019

Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. percent of businesses that have seen 3x ROI claim that their primary goal metric for personalization is to increase customer loyalty.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 8, 2022

Publish original studies. There are many types of content you can create, but nothing beats original studies. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. You can also give away a free report at the end of the quiz to entice more people to sign up.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. ” Per RadiumOne , 84 percent of sharing from publisher and marketing websites now takes place via private dark social channels such as email and instant messaging. Here’s where it gets a little tricky.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

KoMarketing Associates

JULY 17, 2019

DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Lead 249

KoMarketing Associates

SEPTEMBER 5, 2019

In Sprout Social’s recently published “The State of Social Media Marketing 2019,” developing social strategies that support business goals and identifying and understanding target audiences represented social media marketers’ greatest challenges. Customers Want Marketers to Use Social to Connect.

Social Media 124

Social Media Social Marketing Studies Media 124

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. A McKinsey report predicts that the growth of consumer packaged goods (CPG) outside the traditional West foreshadows an overseas boom, particularly in Asia.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

OCTOBER 4, 2017

The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research found that this year, 42 percent of marketers will spend at least $250,000 on content. To gauge the effectiveness of marketing content, 56 percent of marketers are still relying on customer feedback.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. Analyst reports don’t. The B2B Marketer-Buyer Disconnect.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

KoMarketing Associates

AUGUST 22, 2019

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers. Excellent Customer Service’ is Making the Difference for Marketers. Twenty-seven percent said that they are at least “somewhat important.”. Most respondents (47.5

Studies 123

Studies Statistics Paid Search Agency Custom Publishing 123

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. The study also points to eMarketer’s projection that U.S. Image: IAB. billion in 2024 to $11.5

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. B2B marketers obviously want potential buyers to view their survey results and survey reports as credible and reliable.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235