Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. .”

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Through its empowered employees, web traffic grew by more than 507.000 clicks. We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. Some of the world’s most iconic brands have done the same.

Case Study 145

Case Study Case Studies Activities Studies 145

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Quick Takeaways.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .” You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Content marketing can be a highly effective way to build brand awareness.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

AUGUST 26, 2020

We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Use Case Studies of Similar Companies. Let’s say you can’t find a case study about what content marketing has done for ROI in a company similar to yours.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Studies project that the technology will do about $1.8

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. TripAdvisor.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.”

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. 575,000 tweets published. Affiliate sales support independent publishing. According to the the study, only 55% of B2B marketers are creating blog content.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

MARCH 8, 2022

Publish original studies. There are many types of content you can create, but nothing beats original studies. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. When using UGC, ask for permission before publishing the image.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

JUNE 1, 2021

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Image: CMI.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Once you have a LinkedIn page set up for your enterprise, don’t just sit back and expect the traffic to come rolling in.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

OCTOBER 14, 2020

From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. These metrics eventually yield results with lead generation and sales.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketing Insider Group

NOVEMBER 28, 2022

In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry. Increased traffic, more leads, and greater online visibility than their top competitors. The Strategy: Consistent, Optimized, Customer-Focused Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. With today’s mostly-virtual environment, it can feel nearly impossible to manage what to create, who is creating it, who edits, and where to publish content. Retargeting works.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. The Basics: Defining the Contenders.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

JANUARY 13, 2021

Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews. Turn a Customer Failure into a Lessons Learned Piece of Content.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. After all, the customers drive revenue, not solely the platforms providing visibility.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Marketing Insider Group

MAY 12, 2020

To rank well, you must publish posts often — at least two to four times a week. Here are some ways to make your readers want to read and share your blog posts: Make sure you’re meeting your target customers ’ needs. To find topics that will grab their attention, start with your customers’ needs, likes, pain points and goals.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. The customer has come to you with a problem or need for you to solve and you knocked it out of the water!

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. And do customers remember the ads?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers.

Social Media 154

Social Media SEO Cost Per Click Media 154

RebelMouse

DECEMBER 17, 2020

In today's competitive digital environment, acquiring customers is half the battle. In a world full of options, customer retention and repeat engagement is worth its weight in gold. It's estimated that just a 2% increase in customer retention is the. same to profits as cutting costs by 10%. Why Do Push Notifications Matter?

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

RebelMouse

DECEMBER 17, 2020

In today's competitive digital environment, acquiring customers is half the battle. In a world full of options, customer retention and repeat engagement is worth its weight in gold. It's estimated that just a 2% increase in customer retention is the same to profits as cutting costs by 10%. Why Do Push Notifications Matter?

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285