Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 101

Press Distribution PR Public Relations 101

Content Marketing Institute

OCTOBER 24, 2018

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Click To Tweet.

Distribution 99

Distribution Trends Budget Programs Tools 99

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. One of the most common MarTech tools used by organizations is a smart content distribution platform. Retargeting works. Image: Criteo.

Marketing AI 311

Marketing AI A/B testing Tools Lead Ranking 311

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies. For example, suppose you are writing a blog post about customer behavior.

Storytelling 333

Storytelling Top of Funnel Content Paid Search Agency 333

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. The Basics: Defining the Contenders.

Advertising Agencies 328

Advertising Agencies Advertising Advertisements Paid Search Agency 328

Inbox Insight

JUNE 28, 2024

With 46% of B2B marketers focusing on improving their content distribution channels, content syndication has become a crucial component of effective content marketing efforts. B2B content syndication has emerged as a powerful strategy for businesses to amplify their reach, generate high-quality leads, and enhance brand awareness.

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 93

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

PathFactory

AUGUST 14, 2024

10 Inspiring B2B Content Marketing Examples 10 B2B Content Marketing Examples from Industry Leaders Effective B2B content marketing not only attracts and engages business buyers but also establishes your brand as a thought leader and builds trust with potential customers. What is B2B Content Marketing?

B2B Marketing 52

B2B Marketing B2B Thought Leadership Examples Top of Funnel 52

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. Affiliate sales support independent publishing. Read reviews and case studies from similar businesses to see how the system has worked for them.

Digital Asset Management 253

Digital Asset Management Work Management Marketing Management Software 253

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. What is B2B content marketing?

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Did a competitor publish a piece that has more meat?

Marketing Analytics Tools 337

Marketing Analytics Tools Content Marketing Work Management Marketing Management 337

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% What the Data Says.

CMO 307

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 307

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Distribution. Content Creation. Optimization.

Marketing Automation Services 314

Marketing Automation Services Marketing Budget Paid Search Agency Service 314

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Here is the graph highlighting the preferred communication channels for distributing B2B content.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Who are your customers? Published materials. Include PDFs or clippings of any published articles about you or your company. Fact sheet. When was your company founded? Media assets.

Press 130

Press Personalization Branding Brand Identity 130

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. In addition, 70% of study participants said that video converts better than any other form of content they use.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 361

Planning Top of Funnel Marketing & Strategy Paid Search Agency 361

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

Case Studies 52

Case Studies Case Study Practices Best Practices 52

Hubspot

JUNE 17, 2024

This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expensive,” he told Trends in 2021. “My

Startups 70

Startups Aggregators Distribution Custom Publishing 70

Oktopost

SEPTEMBER 10, 2024

While there’s no secret sauce to creating the perfect LinkedIn post, studying other players’ hits (and misses) in this space will give you a significant advantage. Plus, you should have a clear and updated schedule with a consistent publishing cadence. What Makes a Good LinkedIn Post?

Linkedin 71

Linkedin Examples Work Management B2B Thought Leadership 71

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. Once published, these brands will gain access to an audience of millions of professionals who follow, influence and impact their organizations.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

ClearVoice

MAY 6, 2024

Collecting customer insights is the best way to understand what’s relevant to your audience. This post helps you navigate how to leverage customer insights to craft effective personalized content. Leveraging Customer Feedback for Content Creation Direct customer feedback provides invaluable information for content creation.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Contently

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. Customers don’t want to be bombarded by annoying sales tactics. Sellers can’t assume marketers will feed it to them every time a new case study gets approved.

Work Management 167

Work Management Marketing Management Content Marketing Paid Search Agency 167

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Social media content 3.43

Content Marketing 94

Content Marketing Lead Scoring Lead Ranking Branding 94

ClearVoice

OCTOBER 4, 2021

Facebook Bulletin is essentially a micro-blogging site that allows invited content creators to organize and maintain a presence in which they can create, distribute, and monetize their content without needing to run their own websites, create email lists, or understand how to do ad buying, etc.

Facebook 98

Facebook Best Practices Distribution Custom Publishing 98

ClearVoice

FEBRUARY 2, 2024

It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. Wasted resources: In a recent CMI study, t he most frequently cited non-creation challenge, by far, is a lack of resources.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Video Benchmarks for Creation and Publishing 1.1 Get the Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 2 – Build a unified customer view.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. Saying Thanks Did you have a good fiscal year, a successful product or service launch or maybe a campaign that customers loved? It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 104

Social Media Work Management Marketing Management Media 104

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 98

Campaigns Ad Building Planning Paid Search Agency 98

The Lead Agency

APRIL 13, 2023

For example, professional services firms like EY, KPMG and PWC regularly publish whitepapers on emerging technologies, positioning themselves as an authority in the field and instilling confidence in their solutions. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62