Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Why does this matter?

Media 95

Media Branding Brand Identity Storytelling 95

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Send out a company newsletter with a link to your page and encourage everyone to follow it. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Quick Takeaways. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Anyword

APRIL 16, 2019

In the past couple of years, we’ve seen a resurgence of newsletters. It seems that every content creator suddenly has dozens of newsletters, each driven on its own laser-focused topic (see: The New York Times’ Game of Thrones newsletter ). A New York Times reporter went so far as to say newsletters are the new social network.

Newsletter 40

Newsletter Custom Publishing Storytelling Webinar Metrics 40

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience.

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Top Rank Marketing

NOVEMBER 1, 2023

3 — Solidify LinkedIn Calls To Action Custom call to action (CTA) buttons linking to specific targets are commonplace on brand websites, yet haven’t been so readily available on social platforms. It’s been so great to see the growing engagement with newsletters.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Liveintent

SEPTEMBER 25, 2020

The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers. LiveIntent’s July 2020 Customer Pulse Survey found that online engagement is up 84% since March, which is right when people began spending more time at home. Update your newsletter for the times.

Tips 83

Tips Churn Rate Advertising Agencies Newsletter 83

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Liveintent

SEPTEMBER 23, 2020

We’ve got some good news for you: This upheaval of everyday life as we knew it has uncovered some unique opportunities for online publishers. In July 2020, LiveIntent surveyed online publishers and advertisers to find out how COVID-19 was impacting engagement. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). The newsletter averaged a healthy open rate of 15 percent. “The newsletter did gangbusters,” Bennefield said.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Their content marketing hub What’s Next publishes daily for clients and prospects. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. High-performing content published on your blog and social channels can easily be translated into virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech

MAY 30, 2023

Additionally, she was on Fast Company’s list “One of the People Who Made the World More Creative” and CNET’s 20 Most Influential Latinos in Tech for her pioneering work in immersive storytelling. Business email address Subscribe Processing.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Trade Press Services

DECEMBER 26, 2023

By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. Be specific about benefits.

Case Study 52

Case Study Case Studies Practices Best Practices 52

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Build a loyal community with newsletters. Create your free newsletter. Email newsletter.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Contently

FEBRUARY 16, 2018

Notice how storytelling is such a big part of what we do when we’re dating. It’s good for more than just marketing and publishing!). As things progress, you can tell stories about the people in your life (like your customers or employees). This is the way a relationship progresses. They obsess over it.

Top of Funnel 166

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 166

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why? Reason: Find new ways to tell stories. prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Sprout Social

AUGUST 3, 2023

In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant. Audience preferences for storytelling in marketing More time at home and on their phones also meant audiences were wanting for more entertainment.

Social Media 90

Social Media Media Content Storytelling 90

SocialPilot

FEBRUARY 19, 2024

You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds). All this results in a content writer generating content that serves the intent of the Ideal customer persona (ICP) and is backed by research that would have taken multiple days.

Generation 98

Generation Psychographics Content User-Generated Content 98

Content Standard

MARCH 17, 2016

Nearly every brand has a newsletter, promotional cycle, or event calendar that it disseminates regularly, frequently winning nothing more than a moment’s visibility in a viewer’s inbox (or usually, straight to spam box). The result is a consistently excited audience of readers, regardless of Kleon’s publishing pace.

Newsletter 40

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 40

SmartBrief - Marketing

OCTOBER 2, 2023

Where companies need to begin when it comes to discussing diversity In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. Customers look for authenticity and evaluate brands across all touch points of the buying cycle. This blog post will explore those topics and more.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Animalz blog

JUNE 28, 2023

.” – Jan-Erik Asplund, cofounder Sacra Sacra stepped into this gap and set themselves a high bar: create private company research that stands out and gets read through the Animalz method of storytelling , content journalism , and access to founders. At Animalz, we create long-form, well-researched articles for our customers.

Research 68

Research Startups Comparison Storytelling 68

ConvertKit

JUNE 18, 2021

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Author Liz Lawson published her debut YA novel, THE LUCKY ONES, with Penguin Random House. “Oh, I’ll never make any money as a writer.”. Images via Jen A.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. About Keywee.

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

nDash

NOVEMBER 2, 2021

As travel and tourism pick up for the 2021 winter holiday season, a talented hospitality writer might be just the thing to bring in new customers for your business. Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. Read on for six expert content writers focused on the hospitality industry.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Content Standard

JANUARY 21, 2016

Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. For example, this month there were about 1,200 previously published stories that drove traffic to the Content Standard.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. For example, this month there were about 1,200 previously published stories that drove traffic to the Content Standard.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. is expected to reach $8.2

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Contently

MARCH 13, 2020

My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. Along the way, I’ve been thinking about how everything that’s happening affects the people who read our blog and newsletter. We had an in-person Customer Advisory Board (CAB) event planned for May.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Kabbage

NOVEMBER 9, 2016

They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Social Media Blogs. Buffer Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Social Media Blogs. Buffer Blog. TopRank Blog. The Daily Egg.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188