article thumbnail

How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

article thumbnail

Brand Storytelling Lessons from The Most Binge-worthy Shows

Marketing Insider Group

Did you know that brand storytelling can have the same effect? This helps to build connection and trust — and ultimately, loyal customer relationships. And what better place to get brand storytelling inspiration than from the binge-worthy shows we just can’t stop talking about? They want to have real connections with brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? What Is Brand Storytelling? Everybody loves a great story.

article thumbnail

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Storytelling and Empathy.

article thumbnail

9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

That is why having a successful video production strategy is so important in your brand storytelling. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. . One of the best places to publish a video is on social media. You probably do this yourself.

article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Content that builds connections with customers is important. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion.

article thumbnail

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. It’s not a nice-to-have anymore; it’s a necessity.