Televerde

DECEMBER 1, 2020

Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

chiefmartech

MAY 12, 2020

Last month, I published the latest marketing technology landscape. I’ve drawn it as a long tail. Extensibility : from open platforms that power every business in the cloud to custom apps that other apps don’t typically build complementary businesses around. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

MARCH 19, 2020

And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. Consistently getting thought leadership content published in trusted publications — whether through guest-contributed articles or press mentions — is a fantastic way to build credibility with your audience.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Here’s an example of an email he sent.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. For example: Lead generation. Today, this journey often involves the use of search engines.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

EveryoneSocial

FEBRUARY 26, 2019

For example : even if your company caters towards marketing folks, it doesn’t mean you should write about every marketing topic out there. That is target both long-tail and short-tail keywords that will have the best impact. That is, the decisions your prospects make at various stages before becoming a customer.

Paid Content 76

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 76

SmartBug Media

SEPTEMBER 6, 2019

Customize content marketing and improve current content to address specific subjects and topic areas as well as pain points that the buyer is demonstrating through their research. Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers. Everstring.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

OCTOBER 25, 2019

Take our good example above, “sponsored-tweets-guide.” If you’re targeting a long tail keyword (i.e., Custom structure. The last option, "Custom Structure," is what you’d use for a structure that will automatically set the permalink for you. Keywords are words that have a lot of significance to them. Image Source.

SEO 70

SEO Long Tail Marketing Keywords Tagging 70

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

JUNE 27, 2011

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. This company is a great example of an organization that uses blogging and organic search to its benefit. 2) Used its blog to educate many potential customers at once.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

MARCH 8, 2016

Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). For example, "private high schools in Northern New Jersey" is certainly better than "private high schools," but it's still pretty generic. HubSpot users do this with "smart content.".

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

NOVEMBER 16, 2011

In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website's data to look at the number of traffic-producing keywords they received before and after this change. All of these websites were also in the data sample that we reviewed last week on the blog.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

JULY 22, 2015

For example, we know Google Panda penalises sites for things like poor quality content. HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

DECEMBER 23, 2011

If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team. Optimize the content you publish so you get found in search engines. Remember that long-tail keywords consist of 70% of organic searches, and they drive extremely qualified traffic.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. You can easily customize your blog with plug-ins and themes. Configure your blog with a custom URL structure. Here’s an example of the article wireframe we use for Marketing Insider Group: 2.

Top of Funnel 296

Top of Funnel Paid Search Agency Companies Marketing Automation Services 296

Hubspot

DECEMBER 2, 2011

Source: HubSpot via Google ) Tweet This Stat! If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Plus, it builds good will with local businesses that can introduce you to new customers, and possibly result in an inbound link in the future.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Hubspot 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. In this post, we'll be diving into the conversion rate of your organic traffic into leads and customers.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". If that's the case, suddenly you now have an entire topic around breathable fabrics for which you can create content for your customers.". How to Win at The New Zero-Click Game.

Keywords 88

Keywords Hubspot SEO Research 88

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

MAY 20, 2010

The Extra Long Tail - Say for example your website sells small electrical supplies. Creating an open dialog with your customers and prospects is one goal of blogging. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

FEBRUARY 17, 2011

So, for example, if you’re interested in a number of, like if you’re doing finance, for example, there are a number of niche financial websites out there. For example, like, Tipd.com, which is a social bookmarking site, but there’s also and it seems that, the Inc. Meeting your fans, customers, etc.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

DECEMBER 8, 2011

This point is best illustrated with an example. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for. For example, a wheelchair e-retailer might consider the terms "wheelchair rentals in austin," "wheelchairs for sale online," or "wheelchair lifts for sale." What do you think?

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Navigate the Channel

MAY 22, 2023

That way, customers are more likely to click your ad as they search for specific terms,” according to Google. Use keywords of two to three words that potential customers are likely to use to describe your product or service. For example, are they placing certain keywords in titles? If the rate is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

SEPTEMBER 10, 2012

For many companies, it's publishing that content. And with too many cooks in the kitchen, it gets to be nearly impossible to maintain a consistent publishing volume on your business blog. 92% of companies who blog multiple times per day have acquired a customer from their blog. We do that here at HubSpot, actually.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Why long-tail keywords? SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

FEBRUARY 13, 2024

We created this playbook to show you how to launch pSEO using a real-life example from Single Grain, in which our team created 5,000 pages and grew our organic traffic by 2X in 6 months using this AI-enhanced approach. For example, TripAdvisor ranks for permutations of “fun things to do in [city]”.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Hubspot

MAY 21, 2013

If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another. How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Then the anger sets in. For visual content, use Google’s image search.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

JANUARY 18, 2012

For example, blog.hubspot.com or hubspot.com/blog. It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. You can even curate a list or publish excerpts from some of the long-form content (e.g. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Single Grain

MARCH 29, 2023

HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Unlike consumer-focused SaaS companies, enterprise SaaS companies typically have longer sales cycles and larger deal sizes, and their target customers are usually businesses with complex needs and high levels of scrutiny.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 21, 2020

Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team. size depends on A) how much content you can publish and B) how often you'll release new reports. HubSpot has a big team of writers and a quarterly S.I.R I cover the full list in HubSpot's Search Insights Report course.

Traffic 88

Traffic Organization Lead Scoring Lead Ranking 88

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

FEBRUARY 10, 2021

Your viewers initially see the first 100 characters of your video descriptions (example below), so you should aim to use keywords in snippets that provide the most relevant explanations to your viewers. Opt to use a combination of long-tail and short-tail keywords that truly relate to your video, listing the most important keywords first.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101