Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. This type of experience showcases the potential companies have to redefine their corporate website into a curated visual, shareable experience.

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Storytelling Marketing Websites Social Media Blogger 164

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. Don’t just curate sales enablement content. Don’t just curate sales enablement content. Informative blog posts. Add Value with Blog Posts. Case studies.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Content Standard

FEBRUARY 20, 2024

A heartfelt blog post about overcoming adversity will naturally require a different approach than a product description for a new appliance. Verifiable, credible information is the bedrock of trust, regardless of its storyteller. Be a curator of nuanced and reliable knowledge.

Storytelling 87

Storytelling Transparency Trust Marketing Opinions 87

Thinkers360

FEBRUARY 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Webbiquity

MAY 9, 2023

You can also curate informative content for them and add your insights. Ahana Basu is a skilled and experienced content writer passionate about storytelling. The post Social Media Marketing Goals and How To Achieve Them — Five Tips appeared first on B2B Marketing Blog | Webbiquity.

Social Media 315

Social Media Social Marketing Planning Tips 315

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out.

Differentiation 104

Differentiation Top of Funnel Copywriting Advertising Mediums 104

Adobe Experience Cloud Blog

OCTOBER 15, 2018

This new era of marketing is all about storytelling and curating customer-centric content. In this blog, I’ll recap those five key skills so that you can apply them to your own best practices. . Take on the Art of Storytelling. It’s also about knowing when to take action to engage them with those stories.

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CMO Thought Leadership Curation Storytelling 134

SmartBug Media

APRIL 12, 2019

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps. Sales Hacker. Challenger.

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B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

B2B Marketing Traction

JULY 2, 2014

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Connect with colleges and former peers, follow pages of top executives and follow influencers in your industry to curate a newsfeed that ensures you won’t miss out on any action.

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Allocation Privacy Peer-to-peer Ethics 187

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

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Marketing Automation Services Automation Budget Programs Tools 98

Salesforce Marketing Cloud

AUGUST 29, 2023

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. Use great storytelling to create emotional connections Can we ask you a Question…?

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Planning Storytelling Marketing & Strategy Social Media 98

Salesforce Marketing Cloud

MAY 5, 2023

All marketers are storytellers, artists, tinkerers, and scientists by nature. They pay it forward by curating educational resources on Salesforce products, sharing best practices at workshops and User Group Meetups, and mentoring the next generation of Trailblazers. What makes a Marketing Champion?

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Class Communities Curation Storytelling 98

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Your writers are used to creating listicles and short blog posts for you, complete with direct CTAs.

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Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. The post 3 Reasons Why Branding (Really) Matters in the Modern Business World appeared first on ZoomInfo Blog.

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Brand Identity Branding Business Zoominfo 223

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Since marketing content is the main way potential customers find your company, as a B2B marketer, you always create blogs, ebooks, ad copy, and more.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Stevens & Tate

MAY 27, 2022

Seniors Prefer Visual Storytelling. The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). There’s no more effective way to tell a story in a visual manner than through video. YouTube Videos Can Drive Traffic.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Adobe Experience Cloud Blog

JULY 19, 2017

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care. Be a connector and focus on gaining high-quality followers. Embrace Twitter Lists.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Adobe Experience Cloud Blog

APRIL 23, 2018

In this blog, I’ll cover which techniques work well to tell your brand story and which ones are best left on the cutting room floor. By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Seismic

AUGUST 31, 2020

The Seismic Storytelling Platform TM helps marketers through every step of the content lifecycle — creating the right content, curating it, and activating it for sellers who are then able to discover and deliver the most relevant content for every touchpoint in their buyer’s journey. Learn more.

Content 95

Content Buyer's Journey Touchpoints Television marketing 95

Scoop.it

SEPTEMBER 22, 2020

Use the power of storytelling. It uses interactive storytelling to convey its features and preparation of the products. You can curate the content and send it in your emails to build the authenticity of your brand and drive collaboration with other companies. To make curating content a breeze, use a tool like Scoop.it

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Conversion Optimization Content Curation 87

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Image attribution: Corinne Kutz. Next, they created a plan to fill them.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

KoMarketing Associates

MAY 5, 2015

The primary objective is to make connections with leading-edge organizations (manufacturers, distributors, and industry publications) with the end goal of creating blog post content that captures key trends, challenges, and innovations happening in the space. Compile & Highlight Research. Offer Testimonials. Not necessarily.

Education 120

Education Tactics B2B Marketing Practices 120

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. With this software, you can set up cinematic videos that tell a story, follow a blog post, or help you start an entire podcast series.

Video Marketing 97

Video Marketing Tools Best Practices Work Management 97

ClearVoice

JANUARY 11, 2020

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Podcast recording tips for beginners: The resources I’ve listed come from materials geared toward radio storytelling curriculum developed for teachers and their students and/or young adults.

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Tips Storytelling Buzz Curation 64

Contently

JUNE 1, 2020

Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts. ” This blog post about Yemeni coffee from Nashville café Crema Coffee exemplifies this writing style. Compare, for example, the blogs of Contiki Travel and Saga.

Content 217

Content Keywords SEO Copywriting 217

Convince & Convert

DECEMBER 5, 2013

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. did a good job of curating a centralized place for the movement. Movember participants! The content on Buzzfeed alone was pretty amazing.

Case Study 139

Case Study Case Studies Studies Paid Search Agency 139

ClearVoice

OCTOBER 12, 2018

This Seattle-based university has an 8-month online course that offers a certificate in storytelling and content strategy with three courses: content creation (the power of storytelling), content strategy (crafting the user experience), and content science (data analysis & understanding the problem).

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Course Training Content Marketing Budget Programs 86