Webbiquity

SEPTEMBER 10, 2020

However, it should be well-researched and backed by relevant studies, data, and credible sources, and it should clearly mention the name of the author. It’s a good idea to seek a professional SEO services company’s counsel on how to improve user engagement that leverages a strategic approach but keeps it organic and authentic.

Practices 189

Practices Organization Best Practices Content 189

Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? So is content curation.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

SmartBrief - Marketing

JUNE 13, 2024

CTAM President and CEO Vicki Lins recently engaged in a thought-provoking conversation with Sheena Iyengar, a professor at Columbia Business School , acclaimed researcher and a leading expert on choice. Iyengar Sheena: The key is choice curation. Studies show that people manage choices better when they’re organized and rated.

Bundling 52

Bundling Curation Lead Ranking Customer Satisfaction 52

Marketing Insider Group

APRIL 11, 2023

Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Distribution. Optimization.

Marketing Automation Services 309

Marketing Automation Services Marketing Budget Paid Search Agency Service 309

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research. Why Is B2B Digital Marketing Important? Buyer Personas. Content Marketing.

B2B Marketing 301

B2B Marketing B2B Buyer Personas Mobile Advertising 301

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 92

Traffic Organization CTR Lead Scoring 92

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Thinkers360

MAY 19, 2024

Congratulations to all organizations, thought leaders and experts who participated! We provide consulting, training and research services to implement tailored solutions for our clients. CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era. Accure, Inc.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Scoop.it

MARCH 18, 2021

They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. These are the center of your content curation strategy.

Process 53

Process Optimization Curation RSS 53

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. from your marketing teams, include third-party research, industry-wide news and competitor analysis as well. Don’t just curate sales enablement content. Competitor research and analysis.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Marketri

JUNE 4, 2024

Ask an AI-powered chatbot a question and get back a concise, curated answer. Move Over, Google As of this writing, Google is purported to process about three-quarters of all online searches (per a Google AI overview), and more than two-thirds of all Google search clicks go to the top three organic search results.

AIO 62

AIO Marketing AI Lead Ranking B2B 62

Scoop.it

AUGUST 29, 2019

So when you add up the networks of your dozens or even hundreds of employees, they’re likely exceeding the reach and influence your organization has on its own! Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Attracting new recruits.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience. Value Model.

Ideal Customer Profiles 223

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 223

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 322

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 322

Zoominfo

OCTOBER 22, 2020

GDPR has laid out six different grounds for processing personal data. And so then the recital 47 of the GDPR says that the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate purpose. B2B intent, aka the data that tells you what companies are researching on the B2B web.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Zoominfo

JANUARY 20, 2021

Leads transform into customers by stepping through a carefully curated sales funnel. Sales funnel mapping is the process of outlining the steps leads take to become a real customer. So if you need a visual for your current sales cycle state and your prospects’ stages, create a sales funnel unique to your organization.

Top of Funnel 162

Top of Funnel Sales Cycle Marketing Funnels Cross-Selling 162

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. Forrester employs a rigorous process to create a Forrester Wave. Reference customers noted its ability to gain exposure to audiences that other platforms couldn’t define.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. It’s the means by which hyper-personalization is proposed to be delivered virtually and in real life.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. In addition, 99% of marketers cite webinars as key to their plans. They’re ideal for driving interaction and building leads.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Contify

OCTOBER 21, 2020

“Competitive intelligence companies excel in primary research and have a close relationship with their clients. By partnering with AI-enabled market and competitive intelligence platforms like Contify, they gain an informational advantage by integrating the best of both the worlds of primary research and secondary monitoring.

Process 52

Process Paid Search Agency Companies Aggregators 52

Convince & Convert

NOVEMBER 30, 2023

Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy.

Social Media 107

Social Media Advertisements Advertising Tools 107

Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. In a recent interview, Todd Berkowitz – Research VP at Gartner, recently told CMSWire.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Martech

NOVEMBER 6, 2023

Unpleasant buying processes and subpar service deter B2B customers. B2B buyers are typically seeking long-term, scalable business solutions for their organization. Up to 27% of B2B buyers say their journey will involve more people in the future, so it’s important to: Know all of the decision-makers in your customers’ organizations.

B2B 135

B2B Customer Satisfaction Lead Scoring Lead Ranking 135

Contify

AUGUST 25, 2020

This requires that organizations make decisions that are informed by secondary data, and targeted primary research. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.

Webinar Metrics 64

Webinar Metrics Advertising Agencies Enterprise Management Work Management 64

Martech

JULY 19, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

Personalization 109

Personalization Forrester Curation Act-On 109

Martech

JULY 26, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

Personalization 105

Personalization Forrester Curation Act-On 105

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. But there’s much more to the job description.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 129

Marketing AI Enterprise Management Paid Search Agency Work Management 129

Contify

OCTOBER 19, 2020

In our experience, effective competitive intelligence integrates information from both primary research and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primary research. Information from Primary Research.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. And if it’s buy-in you’re worried about, consider this: most employees would post about their company if the process was made easy, which an advocacy strategy takes care of. So we’ve got 10 actionable tips to kick off your strategy and master brand amplification in the process.

Linkedin 107

Linkedin Paid Content Tips B2B Thought Leadership 107

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Pam Didner

JANUARY 12, 2022

Build trust in the seller: Guide prospects to organize, analyze, and prioritize information. One approach from the article is to help prospects make sense of the information by explaining, simplifying, and deconflicting information through a carefully curated learning journey. Adamson’s research acknowledges it.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Sage Marketing

SEPTEMBER 10, 2023

You are about to discover why the first-day experience should be a CEO’s concern and how creating a comprehensive onboarding plan can lead to a “soft landing” for new employees, benefitting both the individual and the organization. Continuous Improvement: Onboarding isn’t a one-time event but an ongoing process.

Curation 52

Curation Impressions Organic Leads Lead Scoring 52

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level. Once done, you need to do the next step.

Twitter 86

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 86

Allocadia

JUNE 14, 2019

Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization. Over the past few years the position has evolved to become a strategic leader that drives revenue for the organization. How did this happen, and how do we ensure the MOps role continues to evolve?

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40