Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content curation can be a valuable activity. You respect their opinion of sources and value the skill they have at discovering and delivering the right information. In Summary Is curation valuable?

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Marketing Insider Group

APRIL 5, 2023

There’s a risk of the language models being used to spread misinformation and distort public opinion. Utilize Automation Tools: Automation tools can help streamline processes, such as content curation and creation. Use AI Responsibly AI can positively impact content teams when used conscientiously.

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Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. With each well-positioned piece of content, a sales rep will have an easier time converting a prospect into a happy customer. This includes blog posts, external content, best practices and tools.

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Content Standard

JANUARY 4, 2024

How often does your marketing team produce content based on internal opinions or requests? Frustrated with opinion-based strategies, he gravitated towards the analytical nature of product marketing, merging creativity with a reliance on hard facts.

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BDB

MARCH 28, 2023

The most prolific thought leaders typically wield a combination of unconventional thinking, strong opinions, authenticity, influence and a drive to challenge the status quo. Unlike thought leaders, influencers are more likely to be curators of ideas rather than creating them.

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Marketing Insider Group

MAY 2, 2023

Image Source: Digital Marketing Institute That’s why when you’re curating the perfect content marketing strategy , the key to success is to collect first-party data, but to also include zero-party data. Featuring a poll or quiz on Instagram or LinkedIn is a great (and free) way to gain insight on consumer opinions.

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Marketing Insider Group

MAY 31, 2023

This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. The customer has narrowed down their opinions and is ready to make a purchase decision. If that’s not enough, you can upgrade this customer journey mapping tool to Canvanizer 2.0,

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Scoop.it

AUGUST 29, 2019

Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Sharing relevant, in-depth industry content positions your employees as true experts in their field. Why employee advocacy works with content curation. Sparks their genuine interest.

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Sprout Social

MAY 15, 2024

Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging. Running polls and surveys to gather feedback, insights and opinions from your audience, helping inform your strategy and content creation. But what does their day-to-day life actually look like?

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Animalz blog

DECEMBER 14, 2023

Curate and analyze data to showcase your in-depth understanding of your industry. In-House Expertise and Opinion: To Cultivate Brand Authority Teams that build innovative products often brim with expertise and creativity. Tips for using in-house expertise and opinion in content: Build opinion on expertise. Take a stand.

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Convert

OCTOBER 18, 2022

In Test Everything, Jonny makes a strong case in favor of questioning all opinions and best practices, shares striking results from experiments conducted by the Journey Further team, and how he approaches testing and hypothesis generation. Want to see expert-curated content from around the web? Positive Experiments.

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Scoop.it

JANUARY 11, 2024

Screenshot taken from analytics.google.com Nurture high-quality content creation and curation When someone finds a brand online, a lot of times they’re not looking for a product: they’re looking for a specific problem that they want to solve, and the company just so happens to be at the top of their search results with a solution.

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Sprout Social

JUNE 7, 2023

Emotional connection A successful brand experience evokes a positive emotional connection with its audience. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

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xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions. ENGAGE EARLY INFLUENCE EARLY.

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Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Sprout Social

FEBRUARY 15, 2024

If they engage positively by commenting, sharing or liking your post, you must be doing something right. Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Influencers have a dedicated social following of people who trust and value their opinion.

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Oktopost

APRIL 26, 2021

Excited and engaged customers may engage more often, share your material, and, most importantly, tell others of their positive experience. This is especially true if you turn a negative to a positive for a customer. This is an easy way to show the audience you are listening and that you care about their opinions. Conduct polls.

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xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions. ENGAGE EARLY INFLUENCE EARLY.

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Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

The Customer

OCTOBER 1, 2021

Better to divide opinion than to inspire no opinion at all. RAVE Reviews used the research tool SentiStrength to assess over a million brand-related tweets for positive or negative content. We used Google Keyword Planner to curate a list of 100 of the biggest global brands according to search volume.

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Brand Identity Branding Opinions Amazon 97

Zoominfo

JUNE 4, 2019

The reason for these staggering results is simple: Prospects trust the opinions of people they know. Your marketing team has already devoted time and effort to create and curate this type of content. Consider the times you’ve interacted with a sales rep and had a positive experience. Leverage Brand Awareness.

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Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Salesforce Marketing Cloud

DECEMBER 8, 2022

Sure, I was well-versed in everything I needed to know for my old position, but many of those concepts turned out to have no bearing in a different environment. One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. This trailmix has been curated just for you!

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Scoop.it

DECEMBER 9, 2021

Or looking to fill an open position? If you’re a recruiter, LinkedIn helps you to create a job advertisement, where you state the position, company, location, and other vital details. Whether you intend to look for a job or fill a position, LinkedIn will attach a photo frame on your profile picture that says #hiring or #opentowork.

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Marketing Insider Group

OCTOBER 23, 2019

In fact, it’s so important that 87% of consumers revealed that personalized content has an impact on their opinion of a specific brand. Such a strategy can positively impact your ROI. Personalization leads to email engagement when dynamic content is used to speak to customers at a curated level.

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Onalytica B2B

FEBRUARY 28, 2019

Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established fields such as oil & gas, through engaging directly with the public – potentially disrupting the role traditional media outlets held. of Content Shared.

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Hubspot

SEPTEMBER 17, 2020

As Senior Product Marketing Manager, Katriona Heaslip, notes, "A good marketing strategy should always incorporate the voice of the customer — you could have the best product in the world but you won't see any growth unless you're positioning it in a way that appeals to the customer.". Let's dive in. What about titles? Company size?

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Hubspot

JULY 23, 2018

How do I become one that peers in my industry would look to for advice and opinions? 3) Curate Content (When It Makes Sense). There’s no shortage of people curating content these days. Get in the habit of curating content when you have something valuable to add. But what does it take to become a good content creator?

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Peer-to-peer Content Curation Network Marketing 101

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

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Influitive

NOVEMBER 11, 2015

Also, respond to negative reviews in a positive way (i.e. Within a year, Brightpearl received 70 positive online reviews that turned the tide for its online reputation—making it more discoverable by prospective buyers. If a customer positions your product as a better solution in an online review, then that’s their prerogative.

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Peer-to-peer User-Generated Content Opinions Lead Scoring 100

Adobe Experience Cloud Blog

AUGUST 10, 2017

People like to be heard and want to know that their thoughts and opinions matter. The best way to represent your own brand is through your own content or by curating content. Marketers can publish posts to gain credibility and a position as an expert in your industry. How Can B2B Marketers Leverage LinkedIn for Engagement? .

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Scoop.it

AUGUST 25, 2022

Sentiment analysis : Identify mood and opinion of the text or speech. NLP is making a positive contribution to content creation and marketing in these areas: Using predictive intelligence to deliver a unique customer experience ; Creating and curating content; Data-driven marketing strategies. Creating and curating content.

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Scoop.it

FEBRUARY 16, 2023

This is a positive question that focuses on things the customer liked. This is another positively phrased question that encourages the customer to think about your service in a good light and share that with the world. Generally, people like to be asked their opinion and feel heard and seen. It’s a win-win!

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Content Marketing Institute

MARCH 30, 2018

Instead, he suggests, “put something more positive, useful , and valuable out into the world.”. One bonus idea to steal: Curate trends yourself. One of the best ideas to steal is one Rohit openly teaches – how to curate non-obvious ideas yourself. We know what this feels like,” Rohit says, “so let’s not go in this direction.”.

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Directive Agency

APRIL 26, 2023

Alternatively, you could share your thoughts on a trending topic in your field and ask your followers for their opinions. By motivating your employees to be active on LinkedIn, you can position your company as a thought leader and boost its visibility and reputation.

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Contify

SEPTEMBER 28, 2020

Monitors the positive and negative business signals on accounts related to COVID impacts, such as cost-cutting, layoffs, government and economy-related signals, and Executive Trends with specific locations and geographic scope. It enables users to collect, curate, and share information across the organization.

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Sprout Social

OCTOBER 1, 2022

We used Sprout Social Listening to gauge public opinion on the flavor. And, sentiment about pumpkin spice is 69% positive. REI curated a list of fall gear for their audience that’s ready for autumn hikes. . — Merriam-Webster (@MerriamWebster) September 9, 2022. In short, it isn’t going anywhere.

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Digital B2B Marketing

NOVEMBER 3, 2011

Disclaimer: Yes, this change improved my opinion of Triberr.] Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. This is potentially a big change, and watching this unfold may be a very interesting case study of how a product moves from a niche position to mainstream.

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Twitter Work Management CAN-SPAM Paid Search Agency 100

ClearVoice

JANUARY 26, 2024

User-Generated Content: UGC also requires an investment — from curating to repurposing. Regularly publishing insightful content positions your brand as an industry thought leader , enhancing credibility and authority in your field while keeping you top of mind for when the business is ready to buy your product or service.

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