Scoop.it

JANUARY 11, 2024

Screenshot taken from analytics.google.com Nurture high-quality content creation and curation When someone finds a brand online, a lot of times they’re not looking for a product: they’re looking for a specific problem that they want to solve, and the company just so happens to be at the top of their search results with a solution.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Sprout Social

JUNE 7, 2023

Emotional connection A successful brand experience evokes a positive emotional connection with its audience. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Convert

OCTOBER 18, 2022

What we’re about to reveal is from our in-house stash and recommended by pros in the CRO community. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. Want to see expert-curated content from around the web? Positive Experiments.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Sprout Social

FEBRUARY 15, 2024

If they engage positively by commenting, sharing or liking your post, you must be doing something right. Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Influencers have a dedicated social following of people who trust and value their opinion.

Webinar Metrics 98

Webinar Metrics Tips Marketing AI Social Media 98

Animalz blog

DECEMBER 14, 2023

Curate and analyze data to showcase your in-depth understanding of your industry. In-House Expertise and Opinion: To Cultivate Brand Authority Teams that build innovative products often brim with expertise and creativity. Tips for using in-house expertise and opinion in content: Build opinion on expertise.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. Sure, I was well-versed in everything I needed to know for my old position, but many of those concepts turned out to have no bearing in a different environment.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Onalytica B2B

APRIL 11, 2017

Simultaneously, they’re criticised, trolled, and called out on their opinions. Influencers are all in a position of authority within their community. People trust influencers, whom either have leverage among wide audiences (thousands or millions of people), or unique access to those in positions of power.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

FEBRUARY 28, 2019

Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established fields such as oil & gas, through engaging directly with the public – potentially disrupting the role traditional media outlets held. of Content Shared.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 121

Brand Identity Branding Word of Mouth Social Media 121

ClearVoice

JANUARY 26, 2024

User-Generated Content: UGC also requires an investment — from curating to repurposing. Regularly publishing insightful content positions your brand as an industry thought leader , enhancing credibility and authority in your field while keeping you top of mind for when the business is ready to buy your product or service.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

APRIL 21, 2020

Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. Get creative with polls and community questions to generate content ideas that align with your new focus. Brands can also source content from their community if they need to quickly pivot.

Peer-to-peer 122

Peer-to-peer Work Management Marketing Management Budget Programs 122

Buffer

JUNE 16, 2022

It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Hubspot

JULY 23, 2018

How do I become one that peers in my industry would look to for advice and opinions? 3) Curate Content (When It Makes Sense). There’s no shortage of people curating content these days. Get in the habit of curating content when you have something valuable to add. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Content Marketing Institute

MARCH 30, 2018

Instead, he suggests, “put something more positive, useful , and valuable out into the world.”. Imagine how they would greet a proposal to take employees out of their day jobs and send them into the community to walk people’s dogs or buy them some ice cream or a tank of gas. One bonus idea to steal: Curate trends yourself.

Curation 109

Curation Content Marketing Proposals Dwell 109

Directive Agency

APRIL 26, 2023

Alternatively, you could share your thoughts on a trending topic in your field and ask your followers for their opinions. By sharing behind-the-scenes glimpses of your workplace, introducing your team members, and highlighting your company values, you can humanize your brand and foster a sense of community with your audience.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Scoop.it

DECEMBER 9, 2021

JakeDell-writer or Kim-Stamp-communication-specialist. Or looking to fill an open position? If you’re a recruiter, LinkedIn helps you to create a job advertisement, where you state the position, company, location, and other vital details. Surely, not everyone has lots of work experiences that they can curate.

Ideal Customer Profiles 77

Ideal Customer Profiles Profiling Linkedin Optimization 77

Hubspot

SEPTEMBER 17, 2020

As Senior Product Marketing Manager, Katriona Heaslip, notes, "A good marketing strategy should always incorporate the voice of the customer — you could have the best product in the world but you won't see any growth unless you're positioning it in a way that appeals to the customer.". Let's dive in. What about titles? Company size?

Enterprise Management 100

Enterprise Management Planning Work Management Marketing Management 100

Scoop.it

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Effective Content Curation 2.

Thought Leadership 81

Thought Leadership Communities Work Management Marketing Management 81

flux.la

AUGUST 11, 2020

The power of these sites lies in their ability to connect the whole world as one global community. Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. 10 Best Social Media Sites for Your Dynamic Goals.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Salesforce Marketing Cloud

AUGUST 29, 2023

She connects with her audience by sharing her personal experiences, opinions, and emotions — showing that she’s unafraid to be her true self. Building that trust is essential for a positive brand experience — and long-lasting customer relationships. In this competitive landscape, you’re not just selling a product.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Salesforce Marketing Cloud

MAY 2, 2022

Vantage Point magazine brings together thoughtfully curated voices from the world’s most influential companies. To identify a purpose, leaders need to consider what their stakeholders (both internal and external) are passionate about, what is needed in the community and the world, and what the company is uniquely positioned to deliver. .

Allocation 98

Allocation Fulfillment Trust Marketing Consulting 98

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. On the flip side, failing to respond to questions or even positive feedback from customers would mean a missed opportunity for another sale.

Youtube 97

Youtube Eye-Tracking Ideal Customer Profiles Curation 97

ClearVoice

OCTOBER 5, 2020

This was before Instagram was really a thing… and even Facebook (at the time) was mostly just a place to see photos of “friends” and their families living their best curated lives amid a tidal wave of other random feed flotsam. Positive to make people feel good. Attainable and… Actionable.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. From Jeremy Krantz.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Bluetext

MARCH 15, 2023

Bill also taught me that having a great attitude and opinion; knowing what is a good product and what is not is a critical skill. I find creatives work great in an environment that is collaborative and positive and has agreeable background music. Bob Marley is the essence of creative positivity. Who doesn’t like Bob Marley?

Creativity 33

Creativity Marketing AI Curation Paid Search Agency 33

Huptech Web

OCTOBER 6, 2023

It’s not just the expertly composed product descriptions or the carefully curated images from the brand. When customers go through UGC, that’s all positive stuff. It’s not just about boosting conversion rates or building a brand community; those are fantastic perks for implementing UGC in your brand.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 83

Curation Effectiveness Marketing & Strategy Content 83

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. From Jeremy Krantz.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

EveryoneSocial

FEBRUARY 22, 2022

And scientists, it’s a great idea to also list the lab techniques and skills you applied in each position. Now that your Linkedin profile reflects your digital professional brand, the scientific community can better see what you and your research are all about! What to do: Check your privacy settings.

Brand Identity 55

Brand Identity Branding Aggregators Paper 55

Scoop.it

NOVEMBER 23, 2023

They crave curated, relevant, and valuable content that speaks directly to their needs and interests. This is where content curation comes in. It allows you to sift through the digital noise, discover hidden gems, and present a carefully curated selection that engages, educates, and entertains your audience. Don’t be a parrot.

Curation 76

Curation Content Marketing Content Marketing & Strategy 76

Litmus

MARCH 31, 2020

All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. What started as a way to introduce the women of Litmus, also became an ode of appreciation to you , the email community. You don’t choose the email life, the email life chooses you.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

Scoop.it

AUGUST 17, 2023

That’s why content curation, reposting content from others, can be incredibly effective. But in order to succeed with content curation for Gen Z, you need to first understand that Gen Z is a large and highly diverse group. A singular content curation strategy won’t be enough. They don’t want any kind of gray area.

Curation 77

Curation Marketing & Strategy Marketing Strategy Marketing Automation Services 77

Scoop.it

DECEMBER 22, 2022

A well-curated email newsletter provides an effective way to share with your audience the latest industry news, upcoming events, and other valuable tips to keep them engaged and informed about your products or services. In this article, we’ll share seven reasons curated content is excellent for your next email newsletter.

Curation 97

Curation Newsletter Email Marketing B2B Thought Leadership 97

Outbound Engine

AUGUST 5, 2020

If you do it consistently, they’ll see you as the go-to professional in your local community and consider referring potential customers if they themselves are not in the market. If a customer or prospect is waiting for days to hear from you, their opinion of your quality of service can drop. Keep the conversations going.

Ad brokers 55

Ad brokers Marketing Automation Services Work Management Marketing Management 55

Outbound Engine

APRIL 9, 2020

If you do it consistently, they’ll see you as the go-to professional in your local community and consider referring potential customers if they themselves are not in the market. If a customer or prospect is waiting for days to hear from you, their opinion of your quality of service can drop. Keep the conversations going.

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

Convince & Convert

JUNE 2, 2010

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

Social Media 134

Social Media Media Curation Webinar Metrics 134

MKT1

AUGUST 7, 2023

Highly-curated, extra-relevant sponsors (really though) This is our 1st newsletter with sponsors and we’re trying to do this a bit differently than other newsletters. ” field Potentially an unpopular opinion amongst marketers, but I’m a “no” on this.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52