Sprout Social

AUGUST 3, 2023

We also share excerpts from Sprout’s Webinar Masterclass series, where Rachel Karten, social media consultant and creator of the Link in Bio newsletter, shared her thoughts on creating clever content that resonates with your audiences. What spawned the era of social entertainment? Plus, everyone is competing for attention.

Social Media 90

Social Media Media Content Storytelling 90

Martech

AUGUST 9, 2022

One of the most often neglected areas of AI/ML model development and deployment is the storytelling that is required to help others understand what the models should be doing. Selecting and curating the data for an AI model is the first place where bias can enter the algorithm. Get the daily newsletter digital marketers rely on.

Marketing AI 113

Marketing AI Planning Work Management Paid Search Agency 113

Convince & Convert

AUGUST 21, 2015

Given that Instagram encourages companies to craft high-quality, engaging ads, partnering with users known for amazing images offered a strategic opportunity for Capital One to curate stunning visuals to give their campaign launch a boost. Power Duo: Visual Storytelling and Advertising. Get our Definitive email newsletter.

Advertising Agencies 160

Advertising Agencies Branding Brand Identity Paid Search Agency 160

Content Standard

DECEMBER 27, 2018

The initial change hit brands hard, but ensuing changes and additions to the platform made it clear that Instagram is focusing on storytelling. Although still new, IGTV has the potential to push video marketing into a new area of storytelling with longer content that can be carefully crafted and personalized.

Social Media 111

Social Media Social Marketing Media Planning 111

ClickZ

JUNE 3, 2020

Quarantainment programming, as defined by Betches, is “a digital getaway that combines curated and original content to help their audiences stay informed, engaged and entertained through COVID-19-induced quarantine.”. Users have access to a daily newsletter, multiple video series, and podcasts. impressions).

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Provide a funnel for getting the user’s email or signing up for your newsletter. What Is Demand Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Content Standard

AUGUST 31, 2018

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Are Your Brand Storytelling Senses Tingling? Curate Your Channel: Unlike Instagram Stories, IGTV videos will remain visible until you decide to take them down.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Content Standard

MAY 18, 2015

Our task as storytellers, artists, and brand marketers is to come as close as possible to what Lynch describes as a “collective consciousness experience.” ” This is what makes storytelling a powerful and worthwhile art. But what does this have to do with storytelling? Is this even a possibility?

Storytelling 40

Storytelling Curation PR Press 40

Convince & Convert

DECEMBER 11, 2015

When curated together on the #Goodweird microsite, the content also forms into a story powered by customers. Could consumer-powered content and storytelling be part of the “voyage of discovery” Lenovo promises in the coming months? Get our Definitive email newsletter. Only time will tell….

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

MAY 6, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Rather than talking about yourself, involve micro-influencers —customers, external practitioners, and internal experts—in your storytelling.

Brand Identity 69

Brand Identity Branding Digital Marketing Funnels Top of Funnel 69

Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. Get our Definitive email newsletter.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

SmartBug Media

APRIL 12, 2019

One of my favorite blogs from Challenger outlines “ Why Salespeople Need to Be Storytellers ” to help sales professionals understand the importance of storytelling and learn how to tell a story. Their blog is curated by a team that lives and breathes content marketing every day. Content Marketing Institute.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Look around the Internet and you’ll find endless examples of these curated experiences in action.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. There are five habits that anyone can use to curate trends. Newsletters and Email. But what gets delivered in those newsletters? Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Convince & Convert

DECEMBER 7, 2015

If you are a brand who is paying Snapchat to run ads on the platform, you’re only running one 10-second video at a time in the context of a Snapchat-curated story. The best storytellers on Snapchat use their 24-hour window to string multiple snaps together to create one cohesive video and story. Get our Definitive email newsletter.

Branding 113

Branding Brand Identity Mobile Marketing Youtube 113

Sprout Social

NOVEMBER 1, 2016

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Pinterest is a great destination for curating valuable content—just ask the Four Seasons. Focus on Storytelling. Remember to integrate.

Social Media 92

Social Media Class Word of Mouth Media 92

Hubspot

AUGUST 29, 2019

PRNEWS started as a weekly print newsletter over 70 years ago, and today still serves as a comprehensive, go-to resource for the PR community. I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Anyword

APRIL 4, 2019

Meanwhile, this month the Wall Street Journal created a “Young Audiences” newsroom department , a multi-disciplinary department designed to create new content and curate existing content for younger audiences. And as always, storytellers are constantly looking for new channels on which to distribute their content. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

ClearVoice

MARCH 22, 2019

For media-centric advice, Chakrabarti recommends newsletters from freelance writers Anna Codrea-Rado , Sian Meades and Sonia Weiser who collect editors’ calls for pitches and give advice. Freelance writer and entrepreneur Jane Coloccia recommends using the many website — and clip — building resources available to digital storytellers.

Tips 70

Tips Blogger Aggregators Barriers 70

Content Marketing Institute

OCTOBER 15, 2017

It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. Brand response – Ask visitors to our website to subscribe to the brand’s e-newsletter on healthy eating for families. Share and curate third-party content through our channels.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Convince & Convert

APRIL 7, 2015

Newsletters. Find out what informal communication channels exist in your organization and who curates them —those are the employees you want to get to know. Storytelling secrets. The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling. dawnpapandrea Click To Tweet. Conclusion.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Standard

APRIL 26, 2019

The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. For more stories like this, subscribe to the Content Standard newsletter. At least, that is, until the next time they mess with the algorithms.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Sprout Social

NOVEMBER 15, 2016

For example: Newsletter sign-ups. We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. One of the ways you can achieve this is through storytelling. Downloads of a whitepaper or app.

Social Media 95

Social Media Media Business Social Networks 95

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. It will power the future of storytelling. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On. Some even shared their answers. Then, we asked the CMI community for additional answers. Should we do this?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Content Standard

APRIL 8, 2015

Curated Viewing Experiences. Combine your message with an effective storytelling technique and Kelly and Jimmy are sure to take notice—without ever needing to take their eyes off their mobile devices. Stay attuned to the latest trends by signing up for the Content Standard Newsletter. Where is social media headed next?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

OutboundView

FEBRUARY 28, 2019

Another option would be to have someone curate the list for you by hand. But your time and resources are precious – so we recommend fixating content on one of two areas: thought leadership on your philosophy and flywheel storytelling about client success (referring back to your philosophy). What is thought leadership you ask?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

APRIL 27, 2021

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. The top ones were social media content, blogs, videos, newsletters, illustrations, and infographics. Tell stories that matter: Storytelling is critical for any brand. What’s the State of Content Marketing in Healthcare?

Work Management 273

Work Management Marketing Management Examples Content Marketing 273

Contently

OCTOBER 15, 2020

We’re all bombarded with pop-ups asking us to subscribe to newsletters and talk to a salesperson. Newsletters Have Become the Centerpiece of Content Distribution. Platforms like Substack have made it ridiculously easy for anyone to start an email newsletter. We love email,” GE’s Chief Storyteller told us. “It

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Heinz Marketing

FEBRUARY 19, 2018

Storytelling. Podcast formats from Q&A to curated shows. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? And it’s a curated set of content. ” “Can I send you my newsletter?”

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

RebelMouse

APRIL 18, 2018

Continuing to experiment with video is important for any publisher with the resources available to create dynamic, visual storytelling. Once you have the right people in place, conversation-starting content can then be used to create multiple streams of social revenue that satisfy each platform.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Marketing Insider Group

SEPTEMBER 5, 2023

One effective way to keep a pulse on the latest developments is by subscribing to industry newsletters or magazines, which often curate and highlight the most pertinent information. Storytelling with data. Stay Updated with Industry Trends Staying updated with industry trends is key to keeping your content fresh and relevant.

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

Contently

OCTOBER 15, 2021

We’re all bombarded with pop-ups asking us to subscribe to newsletters and talk to a salesperson. Newsletters Have Become the Centerpiece of Content Distribution and Audience Building. Platforms like Substack have made it ridiculously easy for anyone to start an email newsletter.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

FMG Suite

DECEMBER 14, 2020

Marketing is all about storytelling, and digital marketing is all about digital storytelling. Newsletters. Ask yourself: Is this custom, curated, or catered content? Whether you want visitors to schedule a first meeting with your team, sign up for your newsletter, or share your content, calling them to action is key. .

Planning 98

Planning Marketing Plans Top of Funnel Work Management 98