KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The But they also refer other customers. The emphasis is my own.). Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. It requires enterprises to spend a huge amount of time and money on quality buyer-related research. It also saves enterprises valuable time and resources doing buyer and account research.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Customer marketing is a B2B priority.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Animalz blog

MAY 15, 2023

In the process, we’ve whittled our list of go-to tools down to a few favorites by use case: Tool Best Use Case ChatGPT Brainstorming, creating personalized content, and conducting all flavors of research. Low barrier to entry with many customization options. Jasper Writing long-form content, like landing pages or blog posts.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. We live in a hyper-connected world with a lot of firms creating and publishing content. Sharing helpful articles from others shows that you aren’t sales-first, you are customer-needs first. Explainer Posts. Social Media Activity.

Top of Funnel 116

Top of Funnel B2B Marketing Practices B2B Thought Leadership 116

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. You may be surprised by the findings in BrightEdge Research's latest channel share report. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. Choose the right post length.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 83

Curation Effectiveness Marketing & Strategy Content 83

Sprout Social

AUGUST 22, 2022

This is a powerful tool for competitor research, to identify hashtags you should use and to inspire ideas. You’ll also find helpful sections, like curated Ideas for you , news and tips for Creators and more. YouTube’s video editor tool makes it easy to trim your videos—even published ones. Custom graphics. No problem.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. It had a sporadic publishing schedule. Within a few months of assuming leadership of the blog, we overhauled the entire publishing process, doubled the team of volunteer contributors, implemented a quarterly editorial calendar, and search-optimized the heck out of our blog posts. The blog was not.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Sprout Social

MAY 8, 2019

Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. There’s no shortage of Instagram content you can publish to fill up your feed. Customer photos. Publishing to Instagram at least once a day is within the platform’s best practices.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Tagging 109

Heinz Marketing

NOVEMBER 30, 2018

I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams. We are accustomed to curating images that tell our personal stories in the ways we want others to see us. Stats & Numbers”. Do’s & Don’ts. 9 pm-12 am.

Marketing Attribution 87

Marketing Attribution Marketing & Strategy B2B B2B Sales 87

Scoop.it

APRIL 6, 2023

To attract and retain customers, you must constantly engage and stay in touch with them. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. Enter content curation. Content curation is more than content sharing.

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

Sprout Social

NOVEMBER 16, 2016

It’s the perfect network for connecting to customers in real time and building connections. Keep an Eye on Your Stats. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Almost every business, big and small, is on Twitter.

Twitter 100

Twitter Traffic Ad Building Tips 100

EveryoneSocial

OCTOBER 17, 2018

As an organization, you can encourage sales reps to share a mix of branded and non-branded content so that they become perceived as expert curators. Net promoter score: This metric measures loyalty between brands and their customers. Here’s how Kissmetrics defines social selling, at a glance: Endorsing a customer on LinkedIn.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. With stats like those, it’s obvious that your business should be active on social media.

Social Media 94

Social Media Media Business Social Networks 94

Hubspot

APRIL 4, 2016

When researching any topic related to technology, or when sourcing a statistic or fact, it’s crucial to ensure you’re looking at the most current information available. Even something published a year ago might not reflect the current reality of the industry. If a stat is pertinent to your whitepaper, blog, etc., Curate Content.

B2B Marketing 28

B2B Marketing Buyer Personas B2B Curation 28

Content Standard

NOVEMBER 28, 2016

Content and SEO strategy can impact all of these actions, helping potential customers discover and purchase products. Naturally, holiday-specific content plays an important role in converting customers come winter. A few key stats help demonstrate why. For maximum holiday content effectiveness, companies need to think early.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. 10), and measurable custom conversion tracking (no. HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. Jason Schemmel , Harper Collins Christian Publishing. Some even shared their answers.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Content Standard

OCTOBER 21, 2014

Publishers and brands are obsessed with finding the secret formula to building online audiences for their digital content. Brevity, too, will earn you those bonus reads, as will relevant, third-party stats that back up what you say. Think business partners, customers, and industry influencers. Review your concentric circles.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

NOVEMBER 1, 2011

Brian recently published his 5th book, The End of Business As Usual. ” Should we be publishing sequential chapters in eBook format or things of that nature? Obviously the publishing business is disintermediated, and we understand that. But is long form publishing counter-cyclical? Check em out! ). Brian: Wow.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

Hubspot

NOVEMBER 18, 2015

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. Publishing content on a consistent basis is crucial in the blogging world. Words are hard. Image Credit: 750 Words. Image Credit: Twords.

Tools 28

Tools Best Practices Template Peer-to-peer 28

NuSpark Consulting

NOVEMBER 30, 2015

Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Let’s take social media advertising out of the discussion and talk about generating leads via content sharing and curation. Most use it for research.

Curation 100

Curation Linkedin Budget Programs Leads 100

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. 71% of B2B buyers begin their research with a Google search. In order to get in front of potential customers, it is vital to incorporate the terms that they are searching for to find your business.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. B2B companies always have to think a step ahead.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. B2B companies always have to think a step ahead.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

NetLine

NOVEMBER 30, 2023

It can also be acquired through tools such as Intentive or Audience Explorer that show you what buyers are looking for when researching online. Create and curate content to fill in the gaps Now that the gaps in your content have been identified, you’ll need to fill those gaps by either creating content or curating it.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

ClearVoice

JULY 12, 2023

In a recent study, 88% of companies say they now prioritize the customer journey. Why Content Marketing Matters In a recent study, 86% of buyers said they would pay more for a great customer experience. And when it comes to improving that customer experience, your content creation is a driving force.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Content Standard

FEBRUARY 8, 2022

Marketing personalization means more than just addressing a customer by name in an email or signaling that they’ve browsed a particular item on a website by showing it to them again in a digital ad somewhere else on the internet. Once that line is crossed, customer trust and loyalty are difficult to win back. Is it wintertime?

Personalization 138

Personalization Gartner Marketing & Strategy Allocation 138

Marketing Insider Group

MARCH 4, 2020

The Content Marketing Institute (CMI) conducted research that identifies common challenges that hamper enterprises from doing effective content marketing. Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”.

Enterprise Management 269

Enterprise Management Paid Search Agency Examples Advertising Agencies 269

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Sounds like an understatement, right? Translation? Let’s break ’em down.

Webinar Metrics 96

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 96

ClearVoice

SEPTEMBER 17, 2020

You’ll find many variations in our published examples based on these templates. In all of the templates, H2s and H3s note which sections should begin with custom H2 or H3 header copy. Customer Messaging Platform Showdown: Drift vs. Intercom. Curation is key. These are just starting points.

Template 111

Template Examples Comparison Lead Scoring 111

Marketing Insider Group

SEPTEMBER 14, 2021

Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Social Media Data Sources.

Case Studies 349

Case Studies Content Case Study Statistics 349